What's going on in the social media and digital marketing world? In this presentation by Altavia Dekatlon, you will find campaigns throughout the month of June and trending events from the digital world.
The F8 schedule included keynotes from Facebook leadership on their 10-year roadmap and focus on augmented reality. Breakout sessions covered topics like camera effects, analytics, virtual reality, and how to build communities. The event concluded with developer demos, labs, and a concert from Chance the Rapper.
Facebook announced several new products and updates including:
1. A new Camera Effects Platform to create augmented reality frames and effects for Facebook profiles and videos.
2. Facebook Spaces, a virtual reality app bringing virtual avatars of friends together in a shared virtual space.
3. Major updates to Messenger including new discovery features for finding bots and businesses.
4. An updated Surround 360 camera for capturing higher quality 360 degree and VR videos.
5. New developer tools like 360 Capture SDK for easily recording and sharing VR experiences.
Here is a round of social media updates that happened during 1 May 2019 - 31 May 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
Android M brings improvements to app permissions, the web experience, fingerprint support, mobile payments, and power management. It allows users to approve or deny individual app permissions rather than all at installation. It also introduces Chrome Custom Tabs to improve browsing within apps, standardizes fingerprint support for payments and unlocking phones, launches Android Pay for mobile payments, improves app linking to open content directly, and enhances power management with a new Doze mode.
Facebook announced several new developments at their F8 conference including opening their Live Video API to developers, expanding the Messenger API to allow for custom bots, launching Account Kit for login without passwords, and providing a new notification platform. The Live Video API will allow live streaming integration, Messenger bots can be used for customized services like news and shopping, Account Kit increased app registrations by 33% in one music app, and the new notification tools will help engage and direct users both inside and outside of apps.
Apple hosted its annual World Wide Developers Conference, where it unveiled a number of upgrades coming to most of its software platforms. If you missed out on all of the big news to come from the WWDC keynote, catch up with all of the major announcements right here.
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
Amazon released its Fire TV set-top box which aims to bring Amazon's full ecosystem of content to the living room through voice activation. The Passion Genome project used Facebook likes to visualize connections between friends over shared interests. Carlsberg extended happy hours at pubs through an app activated by Instagram posts with the #HappyBeerTime hashtag. The Oreo Trending Vending Lounge dispensed cookies based on trending flavors discussed on Twitter.
The F8 schedule included keynotes from Facebook leadership on their 10-year roadmap and focus on augmented reality. Breakout sessions covered topics like camera effects, analytics, virtual reality, and how to build communities. The event concluded with developer demos, labs, and a concert from Chance the Rapper.
Facebook announced several new products and updates including:
1. A new Camera Effects Platform to create augmented reality frames and effects for Facebook profiles and videos.
2. Facebook Spaces, a virtual reality app bringing virtual avatars of friends together in a shared virtual space.
3. Major updates to Messenger including new discovery features for finding bots and businesses.
4. An updated Surround 360 camera for capturing higher quality 360 degree and VR videos.
5. New developer tools like 360 Capture SDK for easily recording and sharing VR experiences.
Here is a round of social media updates that happened during 1 May 2019 - 31 May 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
Android M brings improvements to app permissions, the web experience, fingerprint support, mobile payments, and power management. It allows users to approve or deny individual app permissions rather than all at installation. It also introduces Chrome Custom Tabs to improve browsing within apps, standardizes fingerprint support for payments and unlocking phones, launches Android Pay for mobile payments, improves app linking to open content directly, and enhances power management with a new Doze mode.
Facebook announced several new developments at their F8 conference including opening their Live Video API to developers, expanding the Messenger API to allow for custom bots, launching Account Kit for login without passwords, and providing a new notification platform. The Live Video API will allow live streaming integration, Messenger bots can be used for customized services like news and shopping, Account Kit increased app registrations by 33% in one music app, and the new notification tools will help engage and direct users both inside and outside of apps.
Apple hosted its annual World Wide Developers Conference, where it unveiled a number of upgrades coming to most of its software platforms. If you missed out on all of the big news to come from the WWDC keynote, catch up with all of the major announcements right here.
LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
Amazon released its Fire TV set-top box which aims to bring Amazon's full ecosystem of content to the living room through voice activation. The Passion Genome project used Facebook likes to visualize connections between friends over shared interests. Carlsberg extended happy hours at pubs through an app activated by Instagram posts with the #HappyBeerTime hashtag. The Oreo Trending Vending Lounge dispensed cookies based on trending flavors discussed on Twitter.
Rapidsoft Technologies is an experienced mobile application development firm. For last several years, we are an active mobile app developer and have implemented more than 300 projects successfully. We
are a celebrated Android app development firm and hired for iOS app development too.
Like on Facebook
https://www.facebook.com/RapidsoftTechno
G+
https://plus.google.com/b/109035679386424718558/+Rapidsofttechnologies/posts
Follow on Twitter
https://twitter.com/Rapidsofttech
Follow on Linkedin
https://www.linkedin.com/company/rapidsoft-technologies-pvt--ltd-
- Mobile Internet has changed with advanced iPhone and Android platforms offering multi-touch screens, GPS, apps, and more. The iPhone is currently the most popular mobile platform with over 75,000 apps.
- iPhone users are very active mobile internet users, with over 57 million iPhone users actively using apps. 93% of iPhone users have used the App Store and installed apps, with 73% installing more than 5 apps. The iPhone accounts for over 50% of mobile internet traffic.
- As mobile apps are always accessible, they are more likely to be used than mobile websites. Developing a mobile app can increase user loyalty and attract new users, as well as gain press and blogger attention.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
This document provides summaries of recent Facebook updates:
- Lead ads now allow businesses to retrieve and respond to leads in real-time.
- Canvas ads allow for more immersive storytelling through features like auto-play videos, product sets, and tilt-to-pan images.
- 360 degree videos on Facebook allow viewers to control the viewing angle by dragging on mobile or with mouse on desktop.
This document discusses the challenges and opportunities for local journalism to survive in a digital media ecosystem where publishers have many distribution channels beyond their own websites. It notes that the economics favor scale, while local journalism does not scale well. It outlines various distribution channels a local newspaper is testing, including Facebook videos, Snapchat, Instagram, and Instant Articles. The challenges include algorithms favoring national brands, limited monetization opportunities, and platforms becoming new gatekeepers. Opportunities include expanding reach through native social distribution and improving storytelling skills.
The document discusses mobile apps and how they can be used for interactive marketing. It notes that mobile apps on smartphones allow companies to market directly to a wide target audience. The document then provides examples of different types of digital marketing and discusses how analytics can track the effectiveness of mobile marketing campaigns. It also lists some key facts about the growth of smartphone usage and apps.
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
Golden Gekko is a cross-platform specialist that has developed over 400 apps in the past 12 years for more than 100 brands across 5 countries, as shown in their portfolio highlighting projects for clients such as the US National Guard, VW, O2, Heathrow Airport, Mercedes F1 team, Mango, Bacardi, Johnny Walker, and movies like Despicable Me.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
This case study describes how David Jacobson, an airline pilot, used a paid mobile app and a companion free news app to distribute and monetize his educational content about landing techniques. The paid Jacobson Flare app was created using PressPad Magz and delivered high-quality interactive content. A free Jacobson Flare News app was later created using PressPad News to promote the paid app. Users who enjoyed the free content were encouraged to purchase the full paid app. This dual app strategy helped Jacobson successfully build an audience and generate sales for his niche educational content.
Facebook has decided to shut down its newsreading app Paper. The app provided customized news across various topics but had not been among the most downloaded apps since 2014. Users received a message that the app would no longer function after July 29. Facebook stated that it learned important lessons from Paper about engaging user experiences, and that it is focusing on its Instant Articles format which provides publishers more control over content and monetization options.
The document discusses the growing app industry and challenges of app marketing across different platforms and devices. It introduces App It!, a service from GetJar that allows developers to provide a single link for users to download an app or access a mobile site, regardless of their device. Several examples are given of companies that saw a significant increase in downloads and clicks by promoting their App It! link in emails, on websites and through Twitter.
Android 6.0 Marshmallow was presented on DATE. Some key highlights include improved battery life through a new "Doze" feature to help apps sleep when not in use, fingerprint support for payments and app purchases, and a redesigned volume control and app tray. Other new features are Google Now on Tap for contextual searches from any screen, memory usage tools, and changes to internal storage menus.
Instagram is a mobile app that allows users to take photos and videos, apply filters to them, and easily share them on social media networks like Facebook and Twitter. It gives photos and videos a square format like old Polaroids to make them stand out. Facebook bought Instagram as it created competition in the mobile market by being a simple, accessible app for sharing pictures. Instagram's strength lies in its simplicity - it only works on mobile, has preset filters, and seamlessly integrates with other social media for instant sharing of photos and videos.
At present, all students are provided with the opportunity of buying their android tutorials and they are very useful in gaining knowledge in android. It is better for students to start with the beginners tutorials to have basic knowledge.
This document discusses teaming with Google to implement OpenSocial, an API that allows developers to create social applications that can access a social network's friends and update feeds across multiple websites. Some benefits of OpenSocial include saving expenses and time, matching Facebook's functionality, and having massive distribution without needing specialized development for each platform. Potential cons are delays in platform development and limited customization options. The document proposes several new social applications and concludes that adopting OpenSocial would provide cost savings and other competitive advantages for working with Google.
Sourcefabric is a not-for-profit organization that supports open source media. The document discusses how providing plugins and APIs allows third party developers to extend a content management system and create new features for editors, like sharing articles on social media or searching photos. It also notes that while content will remain important, how it is presented will change, so a CMS needs to quickly adapt to new trends through extensibility. The goal is for small newspapers to be able to use powerful tools for free.
Ad:tech Building Loyalty Through Mobile Branding And Community Buildingbarenblat
ad:tech MobileMix presentation: Building Loyalty through Mobile Branding and Community Building -- includes case studies from 10 iPhone applications used for brand marketing
Bright Shiny Object - Episode 1: Meerkat and PeriscopeColle McVoy
Colle+McVoy presents Bright Shiny Object’s inaugural episode. We break down live video streaming apps, Meerkat and Periscope and tell you what you need to know to get started.
Our industry simultaneously loves and loathes the bright shiny object. A new technology or service gets enough buzz, and the cynical segment of our industry dismisses it as a fad or a gimmick. Think back when Vine launched – six-second looping videos that you couldn’t edit and only used a phone’s rear facing camera. Vine was just a bright shiny object. Until it wasn’t. When Lowe’s released their six-second DIY fixes, marketers definitely took note. Our mission with Bright Shiny Object is not only to highlight something new but to showcase how this new tech or service can fit into a brand’s communications strategy.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of May and trending events from the digital world.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of April and trending events from the digital world.
Rapidsoft Technologies is an experienced mobile application development firm. For last several years, we are an active mobile app developer and have implemented more than 300 projects successfully. We
are a celebrated Android app development firm and hired for iOS app development too.
Like on Facebook
https://www.facebook.com/RapidsoftTechno
G+
https://plus.google.com/b/109035679386424718558/+Rapidsofttechnologies/posts
Follow on Twitter
https://twitter.com/Rapidsofttech
Follow on Linkedin
https://www.linkedin.com/company/rapidsoft-technologies-pvt--ltd-
- Mobile Internet has changed with advanced iPhone and Android platforms offering multi-touch screens, GPS, apps, and more. The iPhone is currently the most popular mobile platform with over 75,000 apps.
- iPhone users are very active mobile internet users, with over 57 million iPhone users actively using apps. 93% of iPhone users have used the App Store and installed apps, with 73% installing more than 5 apps. The iPhone accounts for over 50% of mobile internet traffic.
- As mobile apps are always accessible, they are more likely to be used than mobile websites. Developing a mobile app can increase user loyalty and attract new users, as well as gain press and blogger attention.
Mobile – The Future of Apps is Bright
This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like.
Moderator: Greg Sterling, Internet/Mobile Analyst
This document provides summaries of recent Facebook updates:
- Lead ads now allow businesses to retrieve and respond to leads in real-time.
- Canvas ads allow for more immersive storytelling through features like auto-play videos, product sets, and tilt-to-pan images.
- 360 degree videos on Facebook allow viewers to control the viewing angle by dragging on mobile or with mouse on desktop.
This document discusses the challenges and opportunities for local journalism to survive in a digital media ecosystem where publishers have many distribution channels beyond their own websites. It notes that the economics favor scale, while local journalism does not scale well. It outlines various distribution channels a local newspaper is testing, including Facebook videos, Snapchat, Instagram, and Instant Articles. The challenges include algorithms favoring national brands, limited monetization opportunities, and platforms becoming new gatekeepers. Opportunities include expanding reach through native social distribution and improving storytelling skills.
The document discusses mobile apps and how they can be used for interactive marketing. It notes that mobile apps on smartphones allow companies to market directly to a wide target audience. The document then provides examples of different types of digital marketing and discusses how analytics can track the effectiveness of mobile marketing campaigns. It also lists some key facts about the growth of smartphone usage and apps.
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
Golden Gekko is a cross-platform specialist that has developed over 400 apps in the past 12 years for more than 100 brands across 5 countries, as shown in their portfolio highlighting projects for clients such as the US National Guard, VW, O2, Heathrow Airport, Mercedes F1 team, Mango, Bacardi, Johnny Walker, and movies like Despicable Me.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
This case study describes how David Jacobson, an airline pilot, used a paid mobile app and a companion free news app to distribute and monetize his educational content about landing techniques. The paid Jacobson Flare app was created using PressPad Magz and delivered high-quality interactive content. A free Jacobson Flare News app was later created using PressPad News to promote the paid app. Users who enjoyed the free content were encouraged to purchase the full paid app. This dual app strategy helped Jacobson successfully build an audience and generate sales for his niche educational content.
Facebook has decided to shut down its newsreading app Paper. The app provided customized news across various topics but had not been among the most downloaded apps since 2014. Users received a message that the app would no longer function after July 29. Facebook stated that it learned important lessons from Paper about engaging user experiences, and that it is focusing on its Instant Articles format which provides publishers more control over content and monetization options.
The document discusses the growing app industry and challenges of app marketing across different platforms and devices. It introduces App It!, a service from GetJar that allows developers to provide a single link for users to download an app or access a mobile site, regardless of their device. Several examples are given of companies that saw a significant increase in downloads and clicks by promoting their App It! link in emails, on websites and through Twitter.
Android 6.0 Marshmallow was presented on DATE. Some key highlights include improved battery life through a new "Doze" feature to help apps sleep when not in use, fingerprint support for payments and app purchases, and a redesigned volume control and app tray. Other new features are Google Now on Tap for contextual searches from any screen, memory usage tools, and changes to internal storage menus.
Instagram is a mobile app that allows users to take photos and videos, apply filters to them, and easily share them on social media networks like Facebook and Twitter. It gives photos and videos a square format like old Polaroids to make them stand out. Facebook bought Instagram as it created competition in the mobile market by being a simple, accessible app for sharing pictures. Instagram's strength lies in its simplicity - it only works on mobile, has preset filters, and seamlessly integrates with other social media for instant sharing of photos and videos.
At present, all students are provided with the opportunity of buying their android tutorials and they are very useful in gaining knowledge in android. It is better for students to start with the beginners tutorials to have basic knowledge.
This document discusses teaming with Google to implement OpenSocial, an API that allows developers to create social applications that can access a social network's friends and update feeds across multiple websites. Some benefits of OpenSocial include saving expenses and time, matching Facebook's functionality, and having massive distribution without needing specialized development for each platform. Potential cons are delays in platform development and limited customization options. The document proposes several new social applications and concludes that adopting OpenSocial would provide cost savings and other competitive advantages for working with Google.
Sourcefabric is a not-for-profit organization that supports open source media. The document discusses how providing plugins and APIs allows third party developers to extend a content management system and create new features for editors, like sharing articles on social media or searching photos. It also notes that while content will remain important, how it is presented will change, so a CMS needs to quickly adapt to new trends through extensibility. The goal is for small newspapers to be able to use powerful tools for free.
Ad:tech Building Loyalty Through Mobile Branding And Community Buildingbarenblat
ad:tech MobileMix presentation: Building Loyalty through Mobile Branding and Community Building -- includes case studies from 10 iPhone applications used for brand marketing
Bright Shiny Object - Episode 1: Meerkat and PeriscopeColle McVoy
Colle+McVoy presents Bright Shiny Object’s inaugural episode. We break down live video streaming apps, Meerkat and Periscope and tell you what you need to know to get started.
Our industry simultaneously loves and loathes the bright shiny object. A new technology or service gets enough buzz, and the cynical segment of our industry dismisses it as a fad or a gimmick. Think back when Vine launched – six-second looping videos that you couldn’t edit and only used a phone’s rear facing camera. Vine was just a bright shiny object. Until it wasn’t. When Lowe’s released their six-second DIY fixes, marketers definitely took note. Our mission with Bright Shiny Object is not only to highlight something new but to showcase how this new tech or service can fit into a brand’s communications strategy.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of May and trending events from the digital world.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of April and trending events from the digital world.
This document summarizes some of the biggest announcements from major tech companies at events in spring 2017 related to mobile, web, AI and new technologies. It discusses how mobile usage continues to grow while desktop declines, and why companies like Facebook, Google and Apple cannot be ignored. Key topics covered include the rise of smart speakers and consumer AI, developments in augmented and virtual reality, and expanded capabilities for mobile and the web through technologies like Instant Apps and notifications. The document provides advice for brands on how to prepare for these shifts, such as adjusting mobile strategies and investigating how new technologies like AR/VR could support engagement goals.
How Did Instagram Transform Itself Towards Community Building Tool?NetContent
Instagram is one of the fastest-growing apps since its launch in the year 2010. It has a bright future ahead of it, thanks to its constant tactical updates while maintaining a close resemblance to its original software. Learn about the Instagram Journey where it has transformed itself from being a simplistic camera app to a community-building application.
Technogigs.com - Best Platform of new technology updatesRozan Perry
This document provides information on recent technology news including new devices like the Asus Chromebook Flip and updates to software like iOS 8.3 and Android. It also lists some upcoming video games for 2015 and discusses new features being added to social media platforms like Twitter, including allowing direct messages from non-followers and redesigning the Twitter homepage. The document concludes by providing contact information for Technogigs, a website that reports on new technology gadgets.
This document summarizes the key social media and technology news from the past week. It discusses new features being rolled out on platforms like Instagram, LinkedIn, YouTube and Facebook, including Focus portrait mode on Instagram stories, the ability to add GIFs to LinkedIn messages, a non-algorithmic version of YouTube Kids, and augmented reality drawing capabilities on Facebook stories. It also mentions Instagram's upcoming nametag and data portability features. The summary provides updates on major platform changes and recommendations for how brands can utilize new features to engage audiences.
Instagram began in 2010 as a simple photo sharing app but has since evolved into a powerful platform for social connection, communication, and promotion. It now has over 1 billion monthly users and has transformed how people share their lives. Key developments include the introduction of videos in 2013, Instagram Stories in 2016, and IGTV in 2018 for long-form vertical videos. Today Instagram offers various features like photo and video sharing and editing, profiles, hashtags, stories, shopping tags, and more to connect its huge global community.
The document discusses 7 social media trends for 2018:
1. Visual search starting to enter the mainstream, enabled by technologies like Google Lens and camera-based searches on platforms like Pinterest.
2. Social commerce becoming more prominent as platforms introduce new shopping features and audiences warm to the idea of direct purchasing on social media.
3. Bots transitioning from conversational interfaces to structured menus and formats resembling mobile websites to improve the user experience.
4. Instagram strengthening its influence over shopping habits and brand partnerships due to its highly visual nature and growing audience.
5. Algorithms becoming a hot topic again as Facebook trials changes prioritizing friends over brands and publishers, potentially impacting organic reach.
Alt tab mobile company overview - feb 2015Roger Jones
We build iOS and Android apps for startups. The process involves workshops, mockups, documentation, design, engineering, and launch. They have experience in infrastructure, security, testing, and social features. Their team provides leadership and structure. Their portfolio shows apps for networking, shopping, sharing content, fitness, image recognition, payments, jobs, interviews, and food sharing. They customize apps for mobile and integrate with APIs and backends.
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
The document summarizes new opportunities for app developers with the releases of the iPhone 6, iPhone 6 Plus, and iOS 8. It discusses larger screen sizes, new sensors like the barometer and NFC chip, interactive notifications, widgets, and APIs for Touch ID, HomeKit, and Continuity. The document encourages developers to utilize these new features to create engaging apps and stand out in the increasingly competitive app market.
This document provides summaries of updates from various digital platforms including Facebook, Instagram, YouTube, and Google. Key updates discussed include Facebook introducing more accurate organic reach measurement treating paid and unpaid posts the same, Instagram allowing users to re-share public posts to stories and adding hashtags and links to bios, YouTube reaching over 80% of internet users across age groups in India and plans to make live streaming easier directly from cameras, and Google launching AMP stories format and plans for Gmail to support automatically updating emails.
StumbleUpon launch a new version of Android applicationmamamoney
StumbleUpon co-founder Garrett Camp announced at Mobile World Congress that StumbleUpon will be working more closely with Google. This includes demonstrating how StumbleUpon integrates with Google+ and other Google products. StumbleUpon also introduced an updated Android app that simplifies the user experience, improves recommendations, and adds branded channels. The app update allows users to easily discover and share content on StumbleUpon through their Android device.
Social Media Marketing Updates - October 2022 Chris Ailey
Get up to date with the latest Social Media updates released in October 2022.
Includes latest features released by Instagram, LinkedIn and Snapchat, news of Elon Musks Twitter takeover and are Meta in trouble?
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
This document summarizes three news stories from the technology industry:
1) A company called SOLS has launched a mobile app that uses photos of users' feet and 3D printing to create custom shoe insoles.
2) Google released a beta version of Accelerated Mobile Pages (AMP) to display search results instantly by serving cached pages for AMP-developed sites, aiming to improve mobile reading of news articles.
3) Apple approved the ad-blocking app Been Choice for iOS, which can block ads not just in Safari but also native apps, showing that Apple wants advertisers to provide less annoying ads.
Facebook held its annual F8 developer conference on April 18-19, 2017 to showcase new products and reinforce its mission to connect the world. Key announcements included positioning the camera as central to augmented and virtual reality experiences, expanding AR capabilities, introducing social virtual reality through Spaces, enhancing Messenger with bots and games, and initiatives to expand internet access globally through technologies like drones and wireless networks. Analytics tools were also updated to provide more automated insights into user behavior and engagement across channels.
Apple announced iOS 8 at its annual WWDC Keynote on June 2, 2014. The new mobile operating system introduced numerous new features, including Continuity which allows users to seamlessly transition work between Apple devices. A beta version of iOS 8 was made available to developers. Apple also opened several features to third-party developers, such as Notification Center, keyboards, sharing options, photo editing, and Touch ID authentication.
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mart ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, kasım ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of September, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, eylül ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, ağustos ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, temmuz ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of June, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
The document discusses several innovative marketing campaigns and product launches from various brands:
1) Burger King's Instagram Stories campaign increased engagement by creating custom Whopper coupons without paid media in under three hours.
2) Ford developed "Feel The View" technology that uses vibrations in car windows to give visually impaired people a sense of the outside view.
3) Samsung created a mobile app to help autistic people manage working in a pizza restaurant by making tasks easier.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
3. New arrangement from Instagram
to sponsored contents of famous!
Instagram brings a standardized format to
the sponsored content in the name of clear
understanding of the sponsored content
shared by the famous people and brands.
With the new update, sponsored content
must include a "partnership with xxx brand"
at the top of the content.
4. GIF era on Facebook
comments!
Facebook has rolled out a new
development so that users can use
GIFs in comments. With this
improvement, users will be able to
search among GIFs while
commenting, and they will be able
to use these GIFs in comments.
5. Snapchat features Maps!
Snapchat's new map features
allows you to see what your near
friends are doing. Moreover, you
can view not only your friends but
also the users nearby.
6. Spotify has exceeded 140
million active users per month!
Spotify, which has 100 million active
users per month in the same period of
last year, increased by 40% in 2017,
reaching 140 million active users per
month.
Growing quickly in a short time,
Spotify has made a distinction to
Apple Music, the biggest competitor
on the paid user side.
7. Twitter is testing its new
features for sponsored live
broadcasts!
Twitter is testing a new feature for live
feeds shared with ad impressions.
With this feature, advertisers can add
a reminder button to the content.
While this button can be seen how
long it has been before the broadcast
begins, users clicking on the button
are notified when the broadcast
begins.
8. Google will release Chrome's
ad blocker next year!
The ad blocking software is now an
irrefutable fact of the internet, and
Google has announced that they will
not remain silent on this subject
anymore.
With the new information comes to
light, it shows when Google's ad
blocker for Chrome will be available
and how it works.
9. WhatsApp adds filtering,
albuming and fast-answer
feature to your images!
With today's technology, cameras now
has the keyboard features. Of course,
WhatsApp couldn’t stay behind of this
feature as one of the technology
leaders.
While its sibling Instagram, sharing the
west showdown with rival Snapchat,
WhatsApp dominates the entire world
by providing visual communication
worldwide.
10. Facebook has reached 2 billion
users!
According to the announcement made
by Facebook, the social media giant
reached 2 billion active users per
month.
Celebrating this important
development, Facebook allows users to
create videos called "Good Adds Up"
that are customized for them and thank
all Facebook users who have
contributed to bringing people around
the world closer together.
11. Microsoft fingerprint sensor
keyboard: Modern Keyboard!
Microsoft has recently launched successful
works with design and accessory
enhancements, introducing the new
keyboard, the Modern Keyboard.
Contrary to the standard keyboards, the
modern keyboard with a fingerprint sensor
hidden between the keys can be used
during login with Windows Hello.
12. Video content increases the
interaction of news sites in
Instagram!
Although not as fast as the travel
categories, publishing companies are
increasingly getting successful results from
Instagram.
Although social networks such as
Facebook and Twitter seem to be more
suitable for reaching readers than for
news sites, when content suitable for
Instagram users, the publishers can
achieve the desired result. Especially the
video content produced by broadcasting
organizations is very attractive on the
platform.
13. Web tool for geofilter from
Snapchat!
Snapchat has launched a web
interface designed by users to create
geofilters in their own way.
With the new interface, users can
use templates for Geofilters that
they want to create to use in a
specific location or event, and they
can make purchases faster.
14. Apple bought SMI, an Eye-
Tracker!
Apple has bought SensoMotoric
Instruments (SMI), headquartered in
Germany, which has achieved
significant gains in eye-tracking so
far.
MacRumors posted its first public
announcement in the website after
the official announcement, while
Apple responded to the questions in
a classic response. This answer has
always been repeated, as Apple has
occasionally bought small tech
companies and never spoke about
their plans.
15. You can now follow Adobe
Lightroom on the Instagram!
Adobe Lightroom which helps you to
organize photos on the tablet, phone,
and desktop. The Adobe Lightroom
account, which plans to take your
mind with beautiful photographs
published in Instagram, follows world
famous photographers.
16. Samsung Galaxy Note 8 can be
announced in August!
The Samsung Galaxy Note 8,
expected to erase traces of the
frustration created by the Note 7
model, may be launched in August.
According to Reuters, based on
sources close to the company,
Samsung will introduce the new
flagship Galaxy Note 8 with an event
to be held in New York in August.
17. IKEA is participating in Apple's
enhanced reality world!
Ikea's main focus in this partnership is
to move the brand to the home of
consumers. The application concept
is also designed for this and looks
very useful. The consumers will be
able to see the products they choose
to purchase, thanks to the increased
reality in their homes, will provide a
great benefit in choosing the color
and style appropriate to the place.