Global Trends April 2014

AMAZON: Fire TV
Amazon it’s begging to be an unstoppable
innovation machine. It recently unveiled its
Fire TV set-top box to a market already
crowded with players, both big and small.
The company's goal with Fire TV is not to
merely compete with the likes of Google TV
and Apple, but also to bring its full ecosystem
of content, including games, to the living
room. The voice-activated device aims to
take away the frustrations of scrolling and
clicking for letters on an alphabet grid to find
content. It also comes with a quad-core
processor, 2GB of RAM and a dedicated
GPU for gaming purposes. All this for $99.
http://vimeo.com/90773144

The Passion Genome is an immersive,
interactive, web experience built using
Facebook Connect, which invites people to
discover how they’re connected to their friends
by the things they like. It used a person's
Facebook Likes to find all their friends who love
the same things. Color-coded by interest, these
intersecting connection lines create a
personalized, interactive visualization of the
user called a Passion Portrait. A representation
of what makes you, you. Users could dive
deeper and explore each like as well as their
most popular six categories, giving insight to
connections they never knew existed. Every
portrait also fed into the massive Passion
Genome, where you could explore how you're
connected to people all over the world by the
things you both like.
https://www.youtube.com/watch?v=3dbGR4dZ
Epg
NISSAN: Passion Genome

CARLSBERG: Happy Beer Time
Carlsberg created the ‘Happy Hour 2.0′ and
called it ‘#HappyBeerTime by delivering 4G/USB
sticks to pubs that plug directly into existing TV’s
that launch the an app that hosts
‘#HappyBeerTime’ hashtag. With every
#HappyBeerTime Instagram photo posted from
a designated venue location, ‘Happy Hour’ is
automatically extended by a period of time, and
your photo and name displayed on the bar’s TV.
http://vimeo.com/90320929

OREO: Trending Vending Lounge
The Oreo Trending Vending Lounge delivers
"deliciously hyper-personalized and customized
snacks based on real-time data collection" by
allowing customers to see which flavors are
trending on Twitter and choose their biscuit
accordingly. Custom-created by Maya Design, a
technology design firm and innovation lab, the
experimental machines use 3D printing technology
to assemble the Oreo cookies in less than two
minutes. Consumers everywhere can follow the
conversation using the Twitter hashtag
#eatthetweet.
https://www.youtube.com/watch?v=CdvKcWTokoI

WAVES 4 WATER: Annotations for Water
This is a very interesting way to promote a non
profit organization, Waves For Water, using only
YouTube Annotations. Annotations For Water It’s
an animation made only with annotations to
promote the message across YouTube. And with a
simple bookmarklet tool, anyone can add this
animation to their own videos and broadcast a
message with a good cause, dramatically
expanding the reach of the campaign.
https://www.youtube.com/watch?v=BpAxKWs5qIY

GAME OF THRONES: Bring Down the King
In a medieval meets modern twist, this installation
to promote the new season of Game of Thrones in
New Zealand challenges people to tweet
#BringDownTheKing that powers a contraption in a
town square in New Zealand where a rope tied to a
sculpture of King Joffrey, tightens with every tweet.
http://bringdowntheking.com/live -
https://www.youtube.com/watch?v=GEPSo1B5Cis

COCA-COLA: Radar for Good
As part of the “Crazy for Good” initiative, a
global initiative dedicated to people doing good
for random strangers, Coca-Cola Romania
created “Radar For Good”, the first mobile
platform for close range volunteering, to
support the people who want to do good in the
society right now. The radar in the app will
scan the area around you and show you all the
places where you can help out. After selecting
from various options (NGO’s, soup kitchens,
public libraries, orphanage etc) the radar will
guide you straight there, through a “walking
GPS” technology. By downloading the app
from AppStore or Google Play, people can give
a helping hand to those who need it, instantly,
and in their near vicinity.
https://www.youtube.com/watch?v=8lNevyH6e
m4#t=11

WINDOWS PHONE: Cortana
Cortana, which Microsoft is billing as the first "true"
personal digital assistant, is similar to Siri and
Google Now, but emphasizes developing a
relationship. Powered by Bing, Cortana is the only
digital assistant that gets to know you, builds a
relationship that you can trust, and gets better over
time by asking questions based on your behavior
and checking in with you before she assumes you’re
interested in something. The app detects and
monitors the stuff you care about, looks out for you
throughout the day, and helps filter out the noise so
you can focus on what matters to you.
http://www.celularis.com/windows-phone/cortana-
windows-phone-81/

TWITTER: Real Time Music Chart
Twitter is partnering with Billboard to create a
chart to track real-time conversations about
music, similar to what Twitter does with
Nielsen to rank TV shows. As part of the
initiative, Billboard and Twitter have signed a
Twitter Amplify partnership, which will help
distribute the chart beyond Billboard.com and
include custom in-Tweet charts and in-Tweet
video round ups of the week in music on
Twitter. Music is the most-discussed topic on
Twitter, but the goal of this chart will be to
create the new industry standard for tracking
and surfacing the conversation around music
as it happens.
http://mashable.com/2014/03/27/billboard-
twitter-real-time-music-chart/

WONDER: LifeStyle Videos
Wonder is a new platform for hosting lifestyle-
oriented video content that wants to take on Vimeo
and YouTube at their own game. To compete with
these bigger rivals, the company said it did its
research, surveyed filmmakers and drew up a
shortlist of must-have features: storage, editing
tools and a customisable player, swift uploads, and
a sizeable platform so that creators can actually
reach their audience. Among the feature list for
creators is full HD video support, a customizable
embeddable player and channel pages, and data-
driven programming that the company claims
enables creators to target viewers more effectively.
On the user-side of things, you can follow certain
channels, add items to your favorites, share videos
with friends, and browse videos based on
categories, your mood or use the curated
‘Discovery’ tab.
http://wonderpl.com/#/

Global Trends April 2014

More Related Content

What's hot

Viewers also liked

Similar to Global Trends April 2014

Recently uploaded

Global Trends April 2014