In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of September, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
How Luxury Retailers are using Augmented Reality Amanda Cosco
Luxury retailers are using AR for many reasons, from augmenting the in-store experience to offering contactless AR try-on. What innovations are there in beauty tech in a post-COVID-19 world? Fashion futurist Amanda Cosco provides examples of augmented reality activations by luxury fashion brands before delving into opportunities in this space, from magic mirrors to holographic models to interactive display windows that come to life with digital technology.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Janvier 2018
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of April and trending events from the digital world.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
How Luxury Retailers are using Augmented Reality Amanda Cosco
Luxury retailers are using AR for many reasons, from augmenting the in-store experience to offering contactless AR try-on. What innovations are there in beauty tech in a post-COVID-19 world? Fashion futurist Amanda Cosco provides examples of augmented reality activations by luxury fashion brands before delving into opportunities in this space, from magic mirrors to holographic models to interactive display windows that come to life with digital technology.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Janvier 2018
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
What's going on in the social media and digital marketing world? In this presentation by Dekatlon Buzz, you will find campaigns throughout the month of April and trending events from the digital world.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. Definitely worth remembering. By @mobimoni. Enjoy!
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mart ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, kasım ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, eylül ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ağustos ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, temmuz ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of June, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of January, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Coca Cola Branding Strategy and strategic marketing plan
October 2018 Trend Report
1.
2.
3.
4. When it comes to school drama
performances the bar just rose a little bit
higher.
The latest epic ad from U.K. retailer John
Lewis together with its supermarket brand
Waitrose, takes a school play performance
and gives it superpowers as a cast of kids
and teachers perform Queen's "Bohemian
Rhapsody" to their enraptured parents.
KIDS ROCK 'BOHEMIAN
RHAPSODY' IN JOHN LEWIS AND
WAITROSE'S EPIC NEW SPOT
5. Ikea's latest U.K. ad fully captures that
feeling when you really want to curl up
on the sofa like a cat. Literally.
In this case, the customer goes from
wearing a fluffy sweater and stretching
in a kind of feline way to magically
transforming into a cat as she unpacks
cushions and throws from her blue
Ikea Frakta bag and gets ready for a
nap on the couch.
IKEA'S SOFAS ARE SO COMFY
YOU MIGHT TURN INTO A CAT
6. Dunkin' Donuts is now officially called,
simply, "Dunkin.'" Not exactly a surprising
move, but one worth noting.
The chain had held high its origin in
doughnuts for 68 years. It will continue to
sell them.
The moniker switch will take hold in earnest
in January, when the new, more succinct
brand name will start to appear everywhere
from cups and ads to store signs.
CAN YOU SPOT THE HUGE THING
MISSING FROM DUNKIN' DONUTS'
NEW LOGO?
7. Meet ACTN3, a gruff, older man dressed in purple
shorts and screaming at you to “Listen up!” as he jogs
in place and stretches his hamstrings. There’s also
BTBD9, a woman wearing yellow silky pajamas as she
sits, tucked under the covers of a bed, as well as HLA-
DQA1 and HLA-DQB1, a pair of dudes who monitor a
massive control center in a green room. These oddly-
named characters are actually your genes, personified,
in 23andMe’s new campaign, “Meet Your Genes”
The new effort features an anthem spot introducing
the various characters--whose colorful backdrops and
connections to the real person--out there in the world-
-seem to take direct inspiration from Disney/Pixar’s
celebrated animated film “Inside/Out.”
THESE COLORFUL, QUIRKY CHARACTERS
REPRESENT YOUR GENES IN 23ANDME’S
FIRST CAMPAIGN
8.
9. Macy’s Inc. is revitalizing its department
store chain with a slew of new technology
initiatives utilizing virtual reality (VR) and
augmented reality (AR), including high-
tech makeup simulations.
On the Macy’s app, the retailer has
launched Visualize Your Space, a tool that
allows users to virtually place Macy's
furniture into photos of their homes, testing
how the pieces fit with their current
interiors.
MACY'S LAUNCHES NEW VR
AND AR TECH
10. Amazon is reportedly considering a plan to
open as many as 3,000 new Amazon Go
cashierless stores by 2021, with more than
50 locations in major locations by 2019,
according to Bloomberg. The e-Commerce
giant would not comment on the report.
AMAZON REPORTEDLY PLANS
3,000 GO STORES
11. A regional supermarket retailer is taking an
innovative approach to customer inclusion.
Through a partnership with San Diego-
based startup Aira, Wegmans Food Markets
now offers the Aira Supermarket Network, a
platform that delivers real-time visual
descriptions to blind customers or those
with low vision — a move that enables
customers to shop independently. Wegmans
is the first supermarket in the United States
to adopt the technology.
Wegmans Uses Mobile
Technology To Assist Blind
Shoppers
12. French beauty group L'Occitane has created
a start-up incubator, surrounding itself with
an eco-system of lean, innovative
companies, which will help the group
anticipate future consumer needs.
The incubator is called 'Obratori' and is
located at the heart of the innovation district
in Marseille. Obratori's 950-m2 premises will
host a dozen start-ups operating in
the cosmetics and wellness sectors, as well
as in the digital retail solutions business.
French Beauty Group
L'Occitane Launches
Obratori Start-up Incubator
13. Shufersal, the largest supermarket chain
in Israel, has implemented a solution that
improves accessibility and orientation for
blind and visually impaired shoppers.
The RightHear app uses customers’ own
smartphones to provide them with real-
time audio descriptions about their
precise location and surroundings.
ISRAELI SUPERMARKET MAKES
STORES ACCESSIBLE FOR THE
BLIND AND VISUALLY IMPAIRED
14.
15. Opendesk is leading the way for the furniture
industry with an augmented reality online
shopping experience that does not require a
third-party app as it can be directly accessed
in Safari from an iOS device.
Opendesk Allows Its Customers
to Choose Furniture with AR
16. Walmart has developed another last-
mile solution to the increasingly
competitive online grocery problem.
The company announced a new last-
mile delivery pilot – Spark Delivery –
exploring an additional way to get
groceries from their stores to
customers’ front doors.
Walmart Goes Last Mile to Win
Grocery Delivery
17. 7-Eleven is launching first fully-automated
stores 7-Eleven Express in South Korea.
Currently under trial, four vending
machine-style convenience stores are
being operated: two at the headquarters of
7-Eleven in downtown Seoul, one at Lotte
E&M in Incheon, and one at the
headquarters of Lotte Rent-a-Car in
Anyang, Gyeonggi Province.
7-Eleven Express Automated
Stores in South Korean Trial
18. H&M has unveiled its plans to release an
exclusive autumn/winter clothing line that will
be available online and feature recycled fabrics.
The Swedish fast-fashion retailer is launching a
unique new clothing line on its online store
from September 27 at hm.com, which will
include clothing made from recycled cashmere
and velvet items made with recycled polyester.
H&M Announces Exclusive
Online Sustainable Fashion
Launch
19. In China, Sephora has launched a new omnichannel
retail concept by the name of 'My Beauty Power
Turn It On' that includes an app, website, flagship
stores and a WeChat mini program for a social
shopping experience.
Ultimately, Sephora's My Beauty Power Turn It On
aims to "bring unprecedented innovation and
subversion to the beauty retail industry."
Sephora's Omnichannel Retail
Concept Uses an App, Website
& WeChat
20.
21. Twitter annoyed a lot of long-term
users when it switched from its original,
chronological timeline to a view that
promoted "relevant" tweets. Like
Facebook before it, Twitter recognized
that there were now so many tweets
that nobody was going to read them all
-- unless they followed a fairly small
number of users. It then applied
machine learning to highlight the
tweets it thought you would like,
regardless of chronological order.
Twitter brings back
chronological timelines
22. Over the past few months, YouTube has
made watching vertical videos feel
more natural on the platform. It
first gave mobile users the ability watch
full-sized vertical content without black
bars last year before rolling out the
feature to the web in July 2018. Now,
YouTube wants to make sure it can
provide a seamless mobile viewing
experience by allowing brands and
companies to serve vertical video ads. If
the YouTube player senses that the
viewer is watching on mobile, the ad
expands based on the video's
dimensions.
YouTube will now show
vertical ads
23. Google Feed is a little over a year old at this
point, but Google felt it was already time for a
rebrand. As hinted at last week, Google
announced today that Feed is now Google
Discover, and it looks like the search giant is
going all-in with the product.
According to Google, 800 million people use
Google Feed every month. How many of those
people are just opening the Google app and
performing a search we’re not sure, but Google
seems to be pretty proud of that number.
Google Feed officially called
Discover, will appear at
Google.com on mobile
24. Snapchat is bringing a new visual search
tool to its app, enabling users to search for
products on Amazon from the Snapchat
camera.
The visual search will allow Snapchat users
to point the app's camera at an item or
barcode, find it on Amazon and buy it
straight from the social messaging app,
the company said in a blog post. When the
item or barcode is recognized, an Amazon
card will appear on-screen, surfacing a link
for that product or similar ones available
on Amazon.
Snapchat Introduces Snap-
To-Buy Capabilities For
Amazon Shoppers
25. Apple and Salesforce today announced a strategic
partnership that brings together the number one
customer relationship management platform and
iOS, the world’s most advanced mobile operating
system, enabling powerful new mobile apps for
business. Working with Apple, Salesforce is
redesigning its app to embrace the native mobile
platform with exclusive new features on iOS. The
companies will also provide tools and resources for
millions of Salesforce developers to build their own
native apps with a new Salesforce Mobile SDK for
iOS, and a new iOS App Development course on
Trailhead, Salesforce's free, web-based learning
platform.
Apple and Salesforce Bring
Together the Best Devices
for Business
26.
27. Facebook is set to release a new smart home
device that features an artificial intelligence-
equipped camera capable of following people
around the room, according to a report.
The Portal device will use a wide-angle video
camera equipped with artificial intelligence to
recognise people and track their movements,
however it will also feature a "privacy shutter"
that will allow people to physically block the
camera's lens.
FACEBOOK'S NEW SMART HOME
CAMERA USES AI TO FOLLOW
YOU AROUND THE ROOM
28. A group of researchers from Florida Atlantic
University are working with the Navy to develop
robotic boats to help launch both aerial and
underwater drones.
Last month the College of Engineering and
Computer Science at Florida Atlantic University
announced it had been awarded a $1.25 million
grant by the Office of Naval Research for the
project.
Over a five-year-span, the project will support
"autonomous unmanned marine vehicle platforms
for coastal surveillance, coastal surveys, target
tracking and protection of at-sea assets," according
to the university.
Florida researchers on
“mothership” drones to
protect the coast
29. Debugging code is drudgery. But SapFix, a
new AI hybrid tool created by Facebook
engineers, can significantly reduce the amount
of time engineers spend on debugging, while
also speeding up the process of rolling out
new software. SapFix can automatically
generate fixes for specific bugs, and then
propose them to engineers for approval and
deployment to production.
Finding and fixing software
bugs automatically with SapFix
and Sapienz
30. The Apple Watch Series 4 is official, with the
new smartwatch announced at Apple’s annual
September event. Last year’s big new feature
was LTE. This year, we’re getting an entirely
new design and the addition of
an electrocardiogram sensor, among other
new health features.
While Apple has retained the rectangular
shape of the Watch, it’s moving up in size for
2018. The Series 4 will come in 40mm and
44mm versions, increasing both the smaller
and larger designs by 2mm each. And for
good reason: to make room for a new, 30%-
larger display.
Apple Watch Series 4 IS HERE!
31.
32. Instagram is testing a way to allow users to
tag their friends in their video posts, not
just in photos, TechCrunch has learned and
the company confirmed. The option works
similarly to tagging photos, but instead of
pressing the small icon at the bottom left to
see the list of tagged names appear over
top of the content – something that would
be more difficult with videos – the button
links to a list of tagged people.
Instagram is testing
video tagging
33. EventPay Pro, developed by Positive A Digital
Approach, one of the long-established digital
product development companies of our
country, promises to offer a payment method
for crowded festivals. EventPay Pro, which
collects all the money management
organization in the festival on a single platform,
eliminates the receipt rows and provides a
much better festival experience for the
participants.
EventPay Pro, providing transparent financial
management to the festival management,
serves as a fully closed – circuit payment
system. EventPay Pro has quite an easy use.
Closed-circuit payment system
for festivals: EventPay Pro
34. Facebook’s artificial intelligence systems
now report more offensive photos than
humans do, marking a major milestone in
the social network’s battle against abuse,
the company tells me. AI could quarantine
obscene content before it ever hurts the
psyches of real people.
Facebook spares humans by
fighting offensive photos
with AI
35. Every day, Facebook performs some 4.5 billion
automatic translations — and as of yesterday,
they’re all processed using neural networks.
Previously, the social networking site used simpler
phrase-based machine translation models, but it’s
now switched to the more advanced method.
“Creating seamless, highly accurate translation
experiences for the 2 billion people who use
Facebook is difficult,” explained the company in
a blog post. “We need to account for context,
slang, typos, abbreviations, and intent
simultaneously.”
Facebook’s translations are
now powered completely by AI
36. Stamping out the spread of child sexual
abuse material (CSAM) is a priority for big
internet companies. But it’s also a difficult
and harrowing job for those on the
frontline — human moderators who have to
identify and remove abusive content. That’s
why Google is today releasing free AI
software designed to help these
individuals.
Google releases free AI tool
to help companies identify
child sexual abuse material