Instagram is one of the fastest-growing apps since its launch in the year 2010. It has a bright future ahead of it, thanks to its constant tactical updates while maintaining a close resemblance to its original software. Learn about the Instagram Journey where it has transformed itself from being a simplistic camera app to a community-building application.

1. INSTAGRAM
HOW DID IT TRANSFORM ITSELF
TOWARDS COMMUNITY
BUILDING TOOL?
n e t c o n t e n t . b i z

2. Table Of Contents
Introduction
History of Instagram
Venture Capital Funding
Pivot to a Photo-Sharing Application
Launch of the iOS App
Newer Features Added to the App
How Brands Can Be Utilizing Instagram
The Future Of Instagram
About Us
Contact Us

3. Instagram's meteoric rise is reminiscent of a Silicon Valley fairy tale, with
the startup gathering incredible momentum in a matter of short months.
Software experts just needed eight weeks to create the social media
program for uploading photos and videos before it was made available on
the iOS mobile operating system in October 2010. Facebook (META) bought
the business for $1 billion in cash and equity in less than two years.
As with any good story, there were twists and turns, failures and successes,
conflicts and synergies, as well as some fortuitous coincidences.
Since its debut in 2010, Instagram has experienced some of the quickest
growth and development of any app. The main function of the app hasn't
changed much throughout the years, although there have been some
modest but significant additions.
We'll discuss how the app has developed, how it's grown to be one of the
most effective social media platforms, and how you can use Instagram for
your business. If you are still in some confusion or don't know how to build
a scalable Instagram account then partner up with a Net Content digital
marketing agency as we can help you in building the brand name.
Introduction

4. In 2009, Kevin Systrom, a 27-year-old Stanford University alumnus,
was employed by Nextstop, a firm that provided travel advice.
Systrom had previously interned at Odeo, a business that would later
become Twitter, and worked as a corporate development associate at
Google (GOOG) (TWTR).
While working at Nextstop, Systrom learned to code on the side
because he had no professional experience in computer science. In
the end, he created a web app prototype named Burbn, which was
influenced by his preference for premium whisky and bourbon. Users
of the Burbn app could check in, submit their plans, and exchange
pictures. Even though location-based check-in apps were relatively
common at the time, Burbn's photo-sharing feature stood out.
1. History of Instagram

5. A pivotal moment occurred in March 2010, when Systrom went to a
party for Hunch, a Silicon Valley-based business. Two venture investors
from Baseline Ventures and Andreessen Horowitz were introduced to
Systrom at the event. They agreed to meet for coffee to continue their
conversation after he demonstrated the app's prototype to them. After
they initially met, Systrom made the decision to leave his career and
devote himself to Burbn. Within two weeks, he had secured $500,000 in
seed capital for his business venture from Baseline Ventures and
Andreessen Horowitz.
Systrom was able to begin assembling a team to support his endeavor
thanks to this initial investment; the first person to do so was 25-year-
old Mike Krieger. Krieger, a fellow Stanford alum, had previously worked
at Meebo, a social media company, as a programmer and user-
experience designer. The two were acquainted from their time as
Stanford University students.
2. Venture Capital Funding

6. After Krieger joined, the two reevaluated Burbn and chose to concentrate
mainly on images acquired particularly with mobile devices. At the time, they
extensively examined the top photography apps.
The Hipstamatic app caught the attention of Krieger and Systrom due to its
popularity and intriguing features that could be applied to photos, such as
filters. Systrom and Krieger recognized possibilities in creating an app that
connected Hipstamatic and a social media site like Facebook because it
lacked social media-sharing features.
Burbn was reduced to just its photo, commenting, and "liking" features as a
step backward. They changed the name of their program to Instagram at that
moment, fusing the phrases "instant" and "telegram." They also started
concentrating on enhancing the photo-sharing process.
The software was created with the idea of being simple and requiring as little
user interaction as possible. They spent eight weeks perfecting the software
before giving it to friends to beta test and assess its functionality. They
brought the software to launch after fixing several bugs.
3. Pivot to a Photo-Sharing Application

7. On October 6, 2010, the Instagram app was released, and within one
day, 25,000 users downloaded it.
Instagram had been downloaded 100,000 times by the end of the first
week, and by the middle of December, there were one million active
users.
The iPhone 4, which featured a better camera, had recently arrived in
June 2010, making the timing of the app's release fortunate.
4. Launch of the iOS App

8. Despite having a wide range of capabilities, Instagram's user interface
essentially just allows those who have registered for a free account to
submit material, including both images and videos. After that, users can
apply filters to the images they upload and arrange them using hashtags
and location data (a word or phrase preceded by a hash sign that is
used primarily on social media platforms to identify posts about a
specific topic). Users have the option of making their profiles public or
private; the distinction is that when a profile is public, all other
Instagram users can see the user's photographs and videos, however,
when a profile is private, users can choose who they want to be able to
access their postings.
Instagram users can browse the images and videos of other users by
looking for hashtags and locations. Additionally, by clicking on icons
that allow people to "like" a post or leave a text comment on a post,
users can interact with the photographs and videos posted by other
users as well as scroll through an assortment of trending content. A
user who "follows" another user will have that user's photographs and
videos appear in their feed.
5. Newer Features Added to the App

9. Users could only display their media in a square aspect ratio in the first
iteration of the Instagram app (the aspect ratio is the proportion
between an image's width and height). Images with a square aspect
ratio have the same height and width. This meant that Instagram users
could only upload images that were the same width as the iPhone 4 at
the time, which was 640 pixels (in 2010). In 2015, this function was
modified to allow users to upload larger files (up to 1080 pixels).
Instagram has since its initial release also included a chat tool and
given users the option to share multiple photographs or videos.

10. As one of the most popular social media platforms, Instagram should be
used by brands for their own gain. Some brands, such as those in the
public sector like legal firms or non-visual corporations, might not be
appropriate for Instagram. Instagram is the ideal medium for creative
industries and marketers because it is entirely visual.
Instagram is more of a brand recognition site with the ability to drive
conversions, so don't expect to achieve conversions there. It's
challenging to get direct organic traffic because you can't link back to
the products featured in pictures. They are gradually rolling out an in-
app shopping feature that is currently only available for more well-
known, established businesses. However, they are gradually admitting a
fewer number of well-known companies. The other way to increase
traffic is through Instagram stories, where you may include links that,
should a user swipe up, will take them there.
This brand recognition helps you to build trust with your customers and
that can indeed help you to build up your sales. Net Content Digital
Marketing is helping many businesses to establish themselves as a
brand and if you are also looking for someone to help then get in touch
with us today!
6. How Brands Can Be Utilising Instagram

11. Instagram has a bright future ahead of it thanks to its
constant tactical updates while maintaining a close
resemblance to its original software.
It's challenging for its earnings to just keep rising along
with its user base. Just wondering what their potential
future project is!
The Future Of
Instagram

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