The document discusses the evolution of mobile apps over the last decade, highlighting the transition from minimal app usage to a critical part of daily digital life. Despite the rapid growth in the mobile app market, consumer interest in downloading and using these apps is declining, posing challenges for brands. It suggests that progressive web apps (PWAs) could be the solution for improving mobile engagement and keeping up with changing consumer behaviors.

1. The Evolution of
Mobile Apps
WHAT’S CHANGED & WHAT’S TO COME

2. In the last 10 years, we went from not using apps
at all to having them occupy most of our digital
time. Apps gave us a new world of mobile
functionality at first, but now our engagement
with more than a handful of apps has waned.
How did we get to this point and what does it
mean for the future of mobile apps?

3. We’ve Come A Long Way...
From the first mobile
phone in 1973...
1993
First
Smartphone
1998
Blackberry
2007
iPhone
Released
To the latest release
from Apple, the iPhone
X in 2017

4. brands needed a way to engage
their customers on mobile.
10:59
When smartphones
came along...

5. Along Came Apps
1 Billion
App Store
downloads
1 Billion
Android Market
downloads
2009
2009
72minutes
daily
94minutes
daily
Apple launches the App
Store in 2008, quickly
followed by the Android
Market a few months later
By 2011, smartphone
users were spending
more time in apps than
on the mobile web

6. Brands have been engaging consumers with mobile
apps since their inception, but if we’re looking
closely...not much has changed.
Downloaded via app store
Integrates phone hardware
like camera, geolocation,
etc.
Made-for-mobile

7. And Consumers Are Noticing...
of smartphone
users download
just one app a
month
51% of apps are only
used 10 times
before being
deleted
50% Decrease in app
downloads
20%

8. Mobile technology has evolved...a lot. But with
consumer interest in downloading native apps
waning, the way brands engage their customers
on mobile has a lot of catching up to do. So,
what’s next for mobile engagement?

9. The New Bar for Web Experiences
CHROME DEV SUMMIT 2017
Why Progressive Web Apps Are The Future of Web
Development
MEDIUM
A Progressive Web App Might Be Right for
Your Brand
Progressive Web Apps are making headlines as the “future
of mobile”...and rightfully so.
THINK WITH GOOGLE

10. Brands Seeing Results with PWAs
Forbes: 43% increase in sessions per user
Twitter: 65% increase in pages per
session and 75% increase in tweets
Lancôme: 53% increase in session length
among iOS users
Ola: 20% of bookings came from users
who previously uninstalled the native app

11. There’s clearly a shift in mobile technology. Now is
the time to make sure mobile engagement is
evolving along with it.
Visit lumavate.com to learn more about the
future of mobile engagment.