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Ad:tech Building Loyalty Through Mobile Branding And Community Building

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barenblat

ad:tech MobileMix presentation: Building Loyalty through Mobile Branding and Community Building -- includes case studies from 10 iPhone applications used for brand marketing

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Context Optional Building Loyalty through Mobile Branding and Community Building
Leading Brands in Social and Mobile Marketing Agencies Brands Publishers
History of Innovation Client Platform Innovation Facebook Most popular branded application Facebook 1 st branded Pages application Facebook 1 st branded alcohol applications MySpace 1 st branded application Bebo 1 st branded application
Social Marketing Ecosystem People Platforms Devices
Creating Engagement Engagement People Devices Platforms
Social Marketing Strategy
Usefulness ,[object Object],Location awareness enables display of nearby restaurants Access ratings and make real-time reservations
Usefulness ,[object Object]
Usefulness ,[object Object]
Entertainment ,[object Object]
Entertainment ,[object Object]
Entertainment ,[object Object]
Connectedness ,[object Object],[object Object],[object Object],[object Object]
Connectedness ,[object Object]
Connectedness ,[object Object]
Commerce ,[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Statistics are Foundation of Success
[object Object],Kevin Barenblat, co-founder (415) 738-7997 www.contextoptional.com

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