LinkedIn is introducing new profile features like video cover stories and gender pronouns. It is also testing audio rooms and a skills path feature for hiring. Twitter is fighting COVID misinformation, testing Spaces, e-commerce, and reactions. It also faces a Russian ban. Pinterest launched new marketing tools. TikTok added Q&As, automated replies for businesses, and is looking at group chats. Instagram is testing hiding like counts, story labels, auto-captioning, and story drafts. It also added a remix feature to Reels. Snapchat acquired FitAnalytics and released an iOS 14 resource hub.
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
The Impact of the Coronavirus on Search TrendsTelsonThomas4
The document analyzes search interest trends across various industries during the coronavirus pandemic. It finds that search interest initially dropped for industries like automotive and travel due to lockdowns, but has since increased for home retail, fitness, and entertainment as people spend more time at home. It provides recommendations for how brands can adapt, such as emphasizing online services, building authority with helpful content, and preparing deals for future travel demand.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
The Necessity of Mobile App Marketing by App PromoPutra Utama
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
This document summarizes an interview with Paul Greenberg, founder of online retailer DealsDirect.com.au, which generates around $100 million in annual revenue. Greenberg discusses starting his e-commerce career on eBay as an auction broker. He notes that many successful online retailers today originated on eBay. The interview also touches on some of the main challenges DealsDirect faced in its first year, such as attracting and retaining customers and adapting to a rapidly changing competitive landscape. Finally, Greenberg addresses early difficulties in getting manufacturers and suppliers onboard due to concerns about competing with brick-and-mortar retailers. However, he believes suppliers will ultimately go
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
The summary of the social media updates document is:
1) TikTok will not be forced to sell to a US company by the Biden administration. TikTok also added recipe integration and warning labels for misinformation.
2) LinkedIn is developing a freelance marketplace and tackling bias on its platform. Facebook is testing prompts to combat Apple's IDFA update and released Shops in the UK and Canada.
3) Instagram is limiting the reach of reposted TikTok videos on Reels and will launch four-person live streams. Shopify brings its payment option to Facebook and Instagram shops. Twitter is exploring paid subscription options.
The Impact of the Coronavirus on Search TrendsTelsonThomas4
The document analyzes search interest trends across various industries during the coronavirus pandemic. It finds that search interest initially dropped for industries like automotive and travel due to lockdowns, but has since increased for home retail, fitness, and entertainment as people spend more time at home. It provides recommendations for how brands can adapt, such as emphasizing online services, building authority with helpful content, and preparing deals for future travel demand.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
The Necessity of Mobile App Marketing by App PromoPutra Utama
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
This document summarizes an interview with Paul Greenberg, founder of online retailer DealsDirect.com.au, which generates around $100 million in annual revenue. Greenberg discusses starting his e-commerce career on eBay as an auction broker. He notes that many successful online retailers today originated on eBay. The interview also touches on some of the main challenges DealsDirect faced in its first year, such as attracting and retaining customers and adapting to a rapidly changing competitive landscape. Finally, Greenberg addresses early difficulties in getting manufacturers and suppliers onboard due to concerns about competing with brick-and-mortar retailers. However, he believes suppliers will ultimately go
12 technology trends from major developer announcements from the largest companies in tech and evolving consumer habits that have dominated the first half of 2019.
We filter these trends through the framework of Empower, Exponential and Enhanced.
1. Mobile and tablet internet usage exceeded desktop worldwide for the first time in 2017, accounting for over 50% of internet usage. Voice searches also increased dramatically, making up 25% of mobile searches.
2. Facebook saw huge growth in mobile users, with 1.15 billion daily active users and 1.74 billion monthly active users accessing Facebook only on mobile. Mobile advertising also accounted for the majority of Facebook's advertising revenue.
3. Major acquisitions and partnerships were announced in 2017, including Verizon's acquisition of Yahoo, Cisco's purchase of AppDynamics, Apple's acquisition of Shazam, and Google and PayPal's digital wallet partnership.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
The Best Apps the global market has seen in the last decadeGreenApexTechnolabs
The 2010s have seen some major changes in the way we interact with the world: We now take rides from strangers via ride-hailing platforms such as Uber and Lyft, we rent other people’s homes through Airbnb and Vrbo instead of booking a hotel. We also play console-quality video games on our phones with Apple Arcade and mobile releases of games such as Call of Duty.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The document summarizes several technology trends for 2010, including the growth of geolocation applications that use GPS and social networks, the rise of real-time search and user-generated content, increased use of mobile payments, more global digital agencies opening offices in Russia, local tools influencing brands across borders, the dominance of mobile apps over websites, and the future of communication shifting to voice calls over broadband internet. It also discusses trends in online communication like social CRM, crowd-sourcing in marketing, the production of viral content for TV and the internet, and communication splintering across micro groups.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
Here is a round of social media updates that happened during 1 May 2019 - 31 May 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
1. Brand growth on social media platforms like Weibo and WeChat has slowed as organic reach declines. Paid social advertising and influencer marketing will become more essential for brands in 2018.
2. Platforms are pushing more paid formats like ads and sponsored content to monetize, limiting the reach of organic posts. Brands need to incorporate paid social strategies to maintain growth.
3. Content quality remains a challenge, so brands must own specific formats, audiences, or moments to capture attention through more distinctive and engaging content on social media.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Facebook remains the dominant messaging platform in Western markets despite competition and user dissatisfaction. However, Signal and Telegram have seen increased downloads in 2021 over WhatsApp since privacy concerns arose. Twitter has begun removing verification badges from incomplete or inactive accounts. Instagram is working to improve its Reels feature by adding more creative tools. TikTok is testing a questions and answers function for creators. YouTube is launching hashtag pages to more easily find videos with the same hashtag. While remote work avoids travel, a study found video calls can emit significant carbon; cutting cameras reduces emissions by 96%.
This document provides a summary of recent social media trends and innovations in 6 paragraphs. It discusses new features on Instagram that allow users to upload multiple photos and videos to stories simultaneously, tests of unskippable ads on Snapchat, Facebook showing pre-roll ads in more places, redesigns of Pinterest business profiles, new muting capabilities on Twitter, Spotify releasing a new ad-supported app with personalized playlists, social media surpassing price comparison sites for product research, new augmented reality lenses called "Snappables" on Snapchat, and information about the company Gravity Thinking that focuses on social media strategy.
1. Mobile and tablet internet usage exceeded desktop worldwide for the first time in 2017, accounting for over 50% of internet usage. Voice searches also increased dramatically, making up 25% of mobile searches.
2. Facebook saw huge growth in mobile users, with 1.15 billion daily active users and 1.74 billion monthly active users accessing Facebook only on mobile. Mobile advertising also accounted for the majority of Facebook's advertising revenue.
3. Major acquisitions and partnerships were announced in 2017, including Verizon's acquisition of Yahoo, Cisco's purchase of AppDynamics, Apple's acquisition of Shazam, and Google and PayPal's digital wallet partnership.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
The Best Apps the global market has seen in the last decadeGreenApexTechnolabs
The 2010s have seen some major changes in the way we interact with the world: We now take rides from strangers via ride-hailing platforms such as Uber and Lyft, we rent other people’s homes through Airbnb and Vrbo instead of booking a hotel. We also play console-quality video games on our phones with Apple Arcade and mobile releases of games such as Call of Duty.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The document summarizes several technology trends for 2010, including the growth of geolocation applications that use GPS and social networks, the rise of real-time search and user-generated content, increased use of mobile payments, more global digital agencies opening offices in Russia, local tools influencing brands across borders, the dominance of mobile apps over websites, and the future of communication shifting to voice calls over broadband internet. It also discusses trends in online communication like social CRM, crowd-sourcing in marketing, the production of viral content for TV and the internet, and communication splintering across micro groups.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
'Mobile has reprogrammed our brains.
How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland.
#mobile #email #mobilemindshift
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
As the landscape of Social Media keeps changing rapidly, it is vital to keep up with the new social marketing trends every year, Here we have listed few of the social media trends in 2019
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
DPC #5 - Mobile Marketing Made Different (WeChat Marketing)Leik Hong, Leow 廖翊翃
WeChat currently is the number #1 #communication #apps used in China. More than 650 millions global users are currently communicating with this apps.
If you are in business and you are still not utilising the social power of WeChat, then you are missing out a big piece of the marketing pie.
In this presentation Coach LeikHong shared how you can use some of the features available on WeChat as a marketing and lead generation tools.
Enjoy! Please do LIKE and Comment if you find the material is useful.
Thank you.
Global Messaging Trends: WeChat, Facebook, Bots, and AppsAndrew Schorr
Grata's keynote presentation at CHat Beijing April 24, 2016 discussing the latest trends in messaging. The other presentations from the event can be found here: http://chinachannel.co/chat-beijing-presentations
Here is a round of social media updates that happened during 1 May 2019 - 31 May 2019.
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Vaizle is one platform for all your social analytics needs.
https://goo.gl/M7zjn5
Perform Free Social Media competitor analysis: https://goo.gl/2Y5QAa
1. Brand growth on social media platforms like Weibo and WeChat has slowed as organic reach declines. Paid social advertising and influencer marketing will become more essential for brands in 2018.
2. Platforms are pushing more paid formats like ads and sponsored content to monetize, limiting the reach of organic posts. Brands need to incorporate paid social strategies to maintain growth.
3. Content quality remains a challenge, so brands must own specific formats, audiences, or moments to capture attention through more distinctive and engaging content on social media.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
Research presentation on WeChat Subscription ProductPawan Gupta
The slide measures ROI on WeChat subscription product on CBS business conference. The techniques used were ethnography, quantitative and qualitative research.
Facebook remains the dominant messaging platform in Western markets despite competition and user dissatisfaction. However, Signal and Telegram have seen increased downloads in 2021 over WhatsApp since privacy concerns arose. Twitter has begun removing verification badges from incomplete or inactive accounts. Instagram is working to improve its Reels feature by adding more creative tools. TikTok is testing a questions and answers function for creators. YouTube is launching hashtag pages to more easily find videos with the same hashtag. While remote work avoids travel, a study found video calls can emit significant carbon; cutting cameras reduces emissions by 96%.
This document provides a summary of recent social media trends and innovations in 6 paragraphs. It discusses new features on Instagram that allow users to upload multiple photos and videos to stories simultaneously, tests of unskippable ads on Snapchat, Facebook showing pre-roll ads in more places, redesigns of Pinterest business profiles, new muting capabilities on Twitter, Spotify releasing a new ad-supported app with personalized playlists, social media surpassing price comparison sites for product research, new augmented reality lenses called "Snappables" on Snapchat, and information about the company Gravity Thinking that focuses on social media strategy.
This document provides a summary of recent social media trends and innovations from The Social Digest. It discusses new features on Instagram that allow users to upload multiple photos and videos to stories simultaneously. It also mentions Snapchat testing non-skippable six-second video ads and Facebook showing pre-roll video ads in more areas outside of the news feed. Additionally, it covers updates to Pinterest business profiles, new muting capabilities on Twitter, Spotify launching a new ad-supported personalized streaming app, and Snapchat introducing new augmented reality lenses called "Snappables". The document is meant to keep brands aware of the latest digital and social media changes and trends.
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
This document summarizes the latest social media news and trends. It discusses Snapchat launching original TV-like shows to attract younger audiences, Facebook rolling out support for 3D photos, expanding chat features in Facebook Groups, and changes to how Facebook Pixel and Twitter Moments work. It also notes that YouTube accounts for 47% of global music streaming, even though most of it is through free listening rather than YouTube's paid music service. The document provides actions brands can take in response to each trend.
The document discusses various updates from social media platforms:
- LinkedIn introduced the ability to pin comments on posts to highlight valuable responses.
- LinkedIn is testing a native post scheduling tool to avoid third-party schedulers.
- Twitter is internally testing an edit button that will allow editing tweets within 30 minutes and rolling out to Twitter Blue subscribers.
- Twitter is expanding professional account tools with link customization and a shopping manager.
- Twitter opened up its circles private messaging to all users.
- YouTube is testing promotions for creators directly in YouTube Studio.
- Instagram introduced topics for better organizing Reels and recommendations.
- Pinterest upgraded shopping tools with hosted checkouts
Facebook announced several updates including improved appointment booking capabilities through Messenger, lead generation templates in Ads Manager, and easy authentication for m.me links. Instagram updates allow adding music to Stories in India, horizontal video on IGTV, branded content ads, creators tagging products, and checkout features. Innovative campaigns included Pepsi India working with 87-year-old cricket superfan Charulata Patel, Sensodyne India using a Google Assistant chatbot for oral health conversations, and OnePlus partnering with Netflix for a "Shot On" campaign.
This document discusses new features across various social media platforms including Facebook, Instagram, Twitter, and YouTube. Some of the key updates mentioned are Facebook Messenger ads and stories for pages, Instagram polls and creative tools, Twitter 280-character tweets, and YouTube's in-app messaging. Examples are provided of brands leveraging topical posts, interactive ads, and polls. The document concludes with a note about opportunities around retargeting users based on their TV behavior.
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Instagram VS TikTok: Which one is best for your businessWDDUK
The document compares Instagram and TikTok as potential platforms for business marketing and influencer campaigns. It discusses key differences between the platforms, including their target demographics (Instagram skews older, TikTok younger), content capabilities (TikTok allows more video editing), and monetization options (Instagram has more established paid advertising). Ultimately, it concludes that both platforms have merits for different types of campaigns, and businesses should consider their goals and audience when deciding which may work best.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
This document discusses several new features introduced by Instagram including live videos, disappearing photos and videos, and upcoming shoppable photos. It provides details on how each feature works, such as how users can broadcast and view live videos, send photos/videos in messages that disappear after being viewed, and how shoppable photos will allow users to tap on photos to view and purchase featured products. Examples and screenshots are included to illustrate the features.
Twitter is a powerful social media platform for businesses to engage customers, get feedback, and share information. The document provides tips for businesses to use Twitter effectively, including registering a professional Twitter account, following relevant accounts, using tools like TweetDeck to manage tweets, engaging with customers by asking questions and sharing content, and measuring success through increased engagement and feedback. Setting up a Twitter business presence requires understanding best practices like regular interaction, contributing to discussions, showing appreciation, and sharing company updates and successes.
Social Media Marketing Updates - October 2022 Chris Ailey
Get up to date with the latest Social Media updates released in October 2022.
Includes latest features released by Instagram, LinkedIn and Snapchat, news of Elon Musks Twitter takeover and are Meta in trouble?
7 Social Media Trends That Will Be Huge in 2023Sujoy Mukherji
As technology continues to evolve, so does the way we use social media. What’s popular today may not be the same in a few years. With that in mind, it’s important to stay ahead of the curve and be prepared for what’s to come. So, in this blog post, I’ll be taking a look at 7 Social Media Trends that are predicted to be huge in 2023. By understanding the potential of these social media trends in 2023, you can stay ahead of the game and maximize your presence on social media.
Antionette Blake provides information on digital marketing strategies and tools. She discusses platforms like Vine, Periscope, and Twitter that can be used to promote businesses. Some benefits highlighted are showing customers, demonstrating products, and engaging in live Q&As. Challenges include determining which platforms customers use and measuring effectiveness. Blake provides tips on using each platform, such as showing the production process on Vine or broadcasting expertise live on Periscope.
The document provides an overview of the popular social media platform TikTok. It discusses TikTok's explosive growth in 2020, with over 2.6 billion downloads globally as of December 2020. It highlights some of TikTok's unique features like short video format, extensive sound library, "For You" recommendation page, duets/stitches for user collaboration. The document also compares TikTok's audience and advertising options to other platforms like Instagram.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. LINKEDIN NEW PROFILE
FEATURES
LinkedIn is looking to capitalise on content
creators on their platform.
You can now share more of your personal story on
LinkedIn with the following features:
Video Cover Story - an introductory video that
users can watch on your profile.
Optional gender pronoun fields.
Creator Mode - a new feature for creators which
allows users to add hashtags, moves ‘Featured’ &
‘Activity’ to the top of your profile and changes
the ‘Connect’ button to ‘Follow.’
3. LINKEDIN LOOKING INTO AUDIO
ROOMS
The professional social platform is currently
developing audio rooms, a new feature
popularised by Clubhouse.
Users can host a room or join in with a
conversation, with others listening in.
This new feature will be a great new addition,
allowing users to have meaningful and interesting
conversations in specific niches or interests.
This is an early test but likely to roll out soon in
order to capitalise on Clubhouse’s recent drop in
downloads.
4. LINKEDIN ADDS SKILLS PATH
FOR HIRING PROCESS
LinkedIn is trying to get the right people in the
right jobs with their new Skills Path process.
They’re looking to bring people with relevant or
transferrable skills to roles they might not have
considered, or roles that hiring managers may not
have considered them for.
This allows job seekers to apply for more roles
without worrying about having experience in a
specific industry.
This is a great push from LinkedIn. With the right
skills, you don’t have to have experience or
knowledge of a field to excel!
5. TWITTER DOING MORE FOR
COVID-19 MISINFORMATION
Twitter has been dedicated to fighting
misinformation throughout the pandemic.
The latest move is labelling tweets with misleading
information about vaccinations.
And there’s a brand new strike feature which will
see repeat offenders suspended, then banned.
This is a big move, as information spreads quickly
on Twitter.
6. TWITTER “SPACES” AUDIO
FEATURE
Fresh off the back of the Clubhouse hype, Twitter
is trialling Spaces - their own take on an audio
platform - launching the beta on Android.
And Twitter is also testing private Spaces which is
invite-only.
This big push on new products is a result of
pressure from the board on Twitter’s CEO Jack
Dorsey for innovation, with a fair few Twitter tests
and updates happening last month.
7. TWITTER GETTING INTO E-
COMMERCE
Another new move from Twitter due to the board’s
pressure on Dorsey: testing new e-commerce
features.
This includes an e-commerce Twitter card with a
product, price and ‘shop’ button.
This information is taken from the relevant product
page on the seller’s site.
Although it’s in the early stages of testing, it’s a
sign of the new direction Twitter is heading.
8. TWITTER PROMOTED TWEET
REPLY CONTROLS
Advertisers can now control who replies to
promoted tweets. Options include:
Everyone
People you follow
Only people you mention
This feature is available for normal tweets, allowing
users to prevent trolls or to limit to the
conversation to a select few.
One way to use it would be to limit replies to
followers, and offer discounts to anyone who
follows and replies to your promoted tweet.
9. TWITTER FACES RUSSIAN BAN
The Russian government has threatened blocking
Twitter if the platform doesn’t comply with their
orders on content restriction.
This comes off the back of Twitter not deleting
posts which allegedly “urged children to take part
in anti-Kremlin protests.”
Limiting free speech isn’t what Twitter is about
(which is what Russia is asking them do to), but
losing out on a whole territory won’t be good
either.
10. TWITTER TESTS YOUTUBE
VIEWING IN THE TIMELINE
This test allows you to watch YouTube videos in
your Twitter timeline without having to open up
the video player.
This in-stream video playing is a much-needed
addition as it can get quite tedious when opening
videos. And some of the time you have to open
the URL and watch on YouTube rather than on
Twitter!
Although not an innovation, this feels like yet
another change brought about by the pressure
from the Twitter board.
11. TWITTER LOOKING INTO
REACTIONS TO TWEETS
Twitter has been surveying users to see what they
think of adding emoji reactions to tweets to open
up new types of engagement.
This new feature isn’t innovation, rather playing
catchup with other platforms, like FB, that already
have this.
This feature is likely to be hotly debated by Twitter
users, especially with the addition of up and down
voting tweets.
12. PINTEREST INTRODUCES NEW
MARKETING TOOLS
At its first ever ‘Pinterest Presents’ marketing
event, Pinterest announced new tools.
This includes a brand new video ad type “Pinterest
Premieres.” This allows advertisers to buy a video
placement in the home feed, aligning it with
demographic and interests.
Pinterest also updated the interactive trend tool
which shows better insights into engagement and
behaviour on the platform (e.g. Gen Z & male
usage is up 40% YoY.)
13. WATCH TIKTOK ON TV (IN THE
US)
Only available on Samsung Smart TVs in the US,
users can now watch TikTok videos on their TVs.
The app is available for Samsung smart TVs made
after 2018.
This may open up a new type of audience for
marketers, much like with YouTube (who have also
seen a massive increase in viewers watching on
smart TVs.)
14. TIKTOK Q&A ROLLED OUT
The new Q&A function has been rolled out to all
Creator profiles on the app.
Users can ask questions to creators, which can
then be used in a later video or on a live stream.
This allows better engagement between fans and
creators.
Videos with Q&A stickers have their own section
on the profile page.
You only have access to this feature if your profile
is set up as a Creator.
15. TIKTOK AUTOMATED REPLIES
FOR BUSINESS ACCOUNTS
Found within Business Suite tools on business
accounts, you can turn now create welcome
messages or auto-responses based on users
messaging specific keywords.
This means you can take a step back from daily
admin if your TikTok posts get a lot of comments.
If people always ask a certain question (e.g.
opening times) you can use keywords (“hours”,
“opening”, “closing” etc.) for an automated
response that answers their message.
16. TIKTOK LOOKING INTO GROUP
CHATS
Reported by Reuters, an insider claimed that
TikTok is looking to introduce group chats.
This move from ByteDance will turn their video
platform into a place where people come for social
interaction, hoping that users migrate their
Instagram/FB group chats onto TikTok.
Douyin, the Chinese version of TikTok, already has
this feature. So it’s only a matter of time until it’s
available!
17. TIKTOK ADDS COMMENT
REVIEW OPTION
There’s a new feature which gives creators more
control over the comments on their videos.
Users can already filter out comments if they’re
spam/offensive, or use keyword filtering options.
But the new feature allows creators to filter out
ALL comments, then manually approve/
disapprove them.
18. FACEBOOK LETS YOU TURN
OFF POLITICAL ADS
Facebook lets users in certain areas (available in
90 countries) completely turn off political ads.
This follows on from Facebook looking to reduce
the amount of political content appearing in users’
feeds.
So if you’re sick of seeing “social issue, electoral
and political” ads on Facebook, you can turn them
off!
19. FACEBOOK SUPPORTING THE
VACCINATION EFFORT
Facebook is dedicating themselves to stopping
the spread of misinformation around COVID-19
whilst promoting the uptake of vaccines around
the world.
Part of their push includes a new feature in the US
which shows users exactly where they can get
vaccinated, highlighting local providers on a map.
This is available through their COVID-19
information centre.
The COVID-19 information centre is also rolling out
to Instagram, sitting at the top of users’ feeds for
maximum visibility.
20. INSTAGRAM TESTING OPTION
FOR HIDING LIKE COUNT
After testing hidden likes for quite a while,
Instagram is now looking into turning it into an
option for every post.
Hiding likes seems to be a marmite update - users
either want it or hate it.
This is Instagram’s attempt at giving the feature to
those who want it without annoying everyone.
21. INSTAGRAM TESTING STORY
LABELS WHEN SHARING POSTS
Instagram is looking into new ways of showing
Story post origins.
This new label displays under your username in a
Story post, showing its origin including “Reshared
post” and “Created with Reels.”
Instagram is testing new ways to prevent people
from posting feed posts to their Story, as they
found that users find this annoying.
It’s interesting as this test tells us that Instagram
doesn’t necessarily want users to share posts to
their Stories. Something to consider when using
Stories!
22. INSTAGRAM TESTING AUTO-
CAPTIONING STORIES
This sticker automatically transcribes audio for you
in a couple of cool formats.
The text displays in time with your speech, adding
an extra element to your Stories. This feature
would take all the work out of transcribing!
The advanced version of the test that Instagram
showed us suggests that it won’t be long until we
see this release on the app, especially as
automated IGTV captions are already a thing.
23. INSTAGRAM ADDING STORIES
DRAFTS SOON
The new Stories draft feature was announced on
Twitter. You can create a story, save it, close the
app and finish it later.
This feature will be welcomed with open arms -
drafting is something that Stories definitely lacks.
Stories will lose a bit of their spontaneous charm,
but it will facilitate the creation of better quality
content.
There hasn’t been an official date on this yet, but
it’s supposedly “coming soon.”
24. INSTAGRAM REELS ADDS
‘REMIX’ FEATURE
Is it a surprise that the TikTok clone is looking to
steal a widely-loved TikTok feature?
Instagram released the Remix format, which is the
same as TikTok’s Duet feature.
This feature is massively important as it gives
users a way of responding and reacting to videos,
trends or memes.
Adding this gives users new ways of getting
creative on the Reels app, with Instagram hoping
to get users off of TikTok.
25. INSTAGRAM IGTV ADS
EXPANDED TO UK AND AUS
IGTV ads are now live in UK and Australia, after
being available in the US since May 2020.
55% of the ad revenue from IGTV ads is given to
the video creator in an attempt to get more
people making more long form video content on
IGTV.
This is the same amount that YouTube gives
creators, which makes it a completely viable
platform to make money.
26. SNAPCHAT RELEASES IOS 14
RESOURCE HUB
Snapchat has launched a brand new resource hub
to help marketers prepare for the iOS 14 update on
Snapchat.
It explains how marketers can move forward in
light of these changes, with the social platform
confirming that they fully support the privacy
update.
Another platform helping marketers to navigate
the tricky waters of iOS 14.
27. SNAPCHAT ACQUIRED
FITANALYTICS
In another step into e-commerce, Snapchat
bought FitAnalytics to boost virtual try-on
features.
FitAnalytics are a digital sizing company who help
you choose the right clothing size online.
Although no solid features have been announced,
TechCrunch reported that FitAnalytics is creating
new technology to match clothing with images
upload by users.
Not to mention Snapchat’s Bitmoji fashion items
already using body-mapping technology too.