Robyn Tomlin
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This document discusses the challenges and opportunities for local journalism to survive in a digital media ecosystem where publishers have many distribution channels beyond their own websites. It notes that the economics favor scale, while local journalism does not scale well. It outlines various distribution channels a local newspaper is testing, including Facebook videos, Snapchat, Instagram, and Instant Articles. The challenges include algorithms favoring national brands, limited monetization opportunities, and platforms becoming new gatekeepers. Opportunities include expanding reach through native social distribution and improving storytelling skills.
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FB Instant Articles blog
Facebook is launching a new app called Instant Articles that will allow news stories to load 10 times faster than standard mobile web pages. Instant Articles will provide interactive features like auto-playing videos, interactive maps, and the ability to hear the author's voice reading captions. Publishers will be able to control how their brand is represented and gain revenue from ads sold within articles. The new app will make interacting with news on Facebook even easier and more engaging for readers.
Eye On: Instagram's Feed Gains Order
Instagram is introducing a new algorithm to determine the order of posts in the feed. The algorithm will prioritize posts that a user is most likely to interact with based on past interactions and the relationship between the user and account. This aims to increase user engagement by surfacing the most relevant content first. The changes will roll out in the coming months. As brands adapt, they should focus on creating valuable content that encourages interaction in order to achieve high organic placement in users' feeds.
Tech Talk: Apple News, Facebook Instant Articles, Google AMP
The third in a series of Tech Talks for publishers exploring developments in social and media channels, held at the PPA on Tue 10th November
Eye On: Twitter’s Alternate Timeline
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Social@Ogilvy Briefing: Facebook Instant Articles
Facebook is now offering publishers the opportunity to host content directly on Facebook through a new format called Instant Articles. Instant Articles allow content to load up to 10 times faster within the Facebook mobile app and include interactive features like embedded videos and maps. Some concerns have been raised that publishers may lose some control over their content if Instant Articles becomes a primary method of distribution. However, Facebook claims publishers will maintain control and be able to track performance and monetize the content through ads. The new format is seen as beneficial for keeping users engaged within the Facebook platform.
Facebook algorithm 3
That's what Facebook's News Feed has been about since the very beginning. According to Zuckerberg, each of us gets exposed to more than 1, 500 reports each day, but the average user only reaches see about 100 tales a day on their News Feed.
Facebook instant articles - What's the News All About by Jeffrey Poling
Facebook Instant Articles is a publishing platform that allows content to load extremely fast on Facebook. It has been found that content on Instant Articles receives 20% more clicks, readers are 70% more likely to finish articles, and content is shared 30% more. Instant Articles provides interactive features like auto-playing videos and image galleries. Publishers retain 100% of revenue from ads placed on Instant Articles. Creating Instant Articles involves claiming a URL on the Instant Articles platform and installing the WordPress plugin to publish content.
Eye On: Micro Videos-Instagram vs. Vine
This document compares the microvideo capabilities of Instagram and Vine apps. It finds that Instagram now allows longer 15-second videos with editing features like filters, while Vine is limited to 6-second looping videos without editing. It suggests brands consider their content needs and target audiences to determine the best app to use.
Recommended
FB Instant Articles blog
Facebook is launching a new app called Instant Articles that will allow news stories to load 10 times faster than standard mobile web pages. Instant Articles will provide interactive features like auto-playing videos, interactive maps, and the ability to hear the author's voice reading captions. Publishers will be able to control how their brand is represented and gain revenue from ads sold within articles. The new app will make interacting with news on Facebook even easier and more engaging for readers.
Eye On: Instagram's Feed Gains Order
Instagram is introducing a new algorithm to determine the order of posts in the feed. The algorithm will prioritize posts that a user is most likely to interact with based on past interactions and the relationship between the user and account. This aims to increase user engagement by surfacing the most relevant content first. The changes will roll out in the coming months. As brands adapt, they should focus on creating valuable content that encourages interaction in order to achieve high organic placement in users' feeds.
Tech Talk: Apple News, Facebook Instant Articles, Google AMP
The third in a series of Tech Talks for publishers exploring developments in social and media channels, held at the PPA on Tue 10th November
Eye On: Twitter’s Alternate Timeline
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Social@Ogilvy Briefing: Facebook Instant Articles
Facebook is now offering publishers the opportunity to host content directly on Facebook through a new format called Instant Articles. Instant Articles allow content to load up to 10 times faster within the Facebook mobile app and include interactive features like embedded videos and maps. Some concerns have been raised that publishers may lose some control over their content if Instant Articles becomes a primary method of distribution. However, Facebook claims publishers will maintain control and be able to track performance and monetize the content through ads. The new format is seen as beneficial for keeping users engaged within the Facebook platform.
Facebook algorithm 3
That's what Facebook's News Feed has been about since the very beginning. According to Zuckerberg, each of us gets exposed to more than 1, 500 reports each day, but the average user only reaches see about 100 tales a day on their News Feed.
Facebook instant articles - What's the News All About by Jeffrey Poling
Facebook Instant Articles is a publishing platform that allows content to load extremely fast on Facebook. It has been found that content on Instant Articles receives 20% more clicks, readers are 70% more likely to finish articles, and content is shared 30% more. Instant Articles provides interactive features like auto-playing videos and image galleries. Publishers retain 100% of revenue from ads placed on Instant Articles. Creating Instant Articles involves claiming a URL on the Instant Articles platform and installing the WordPress plugin to publish content.
Eye On: Micro Videos-Instagram vs. Vine
This document compares the microvideo capabilities of Instagram and Vine apps. It finds that Instagram now allows longer 15-second videos with editing features like filters, while Vine is limited to 6-second looping videos without editing. It suggests brands consider their content needs and target audiences to determine the best app to use.
Borja Echevarria
The document discusses the challenges faced by media companies in a digital world. It notes that while video traffic is increasing, much of it comes from amplified distributed content rather than owned and operated channels. This is seen as bad news for business objectives. Some recommendations are made to address this, including finding a balance between business goals and distributed content, fostering a data-driven culture, embracing an iterative startup approach, adapting video for different platforms, and diversifying skillsets.
Summer Anne Burton
1) Social media is no longer just a source for traffic and brand building for BuzzFeed, it is a place where their work is directly published to reach people where they are already spending time.
2) BuzzFeed has learned that content can reach much larger audiences by adapting it to different platforms and formats - a GIF posted to Imgur, Twitter and Tumblr received over 600,000 views and engagements.
3) Thinking creatively about distribution and testing different variations of content can help things spread much further than imagined, as seen through BuzzFeed's experiences with cross-posting videos, comics and livestreams.
Diane Vickroy
Secret Media helps premium publishers create a sustainable user experience by providing an advertising solution that improves the ad experience for users, increases audience reach for advertisers, and restores revenues for publishers. Their solution aims to decrease the number of ads users see while maintaining the value generated, balancing the goals of users, advertisers, and publishers.
Jed Hartman
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Jason Kint
This document discusses how advertising is no longer effectively subsidizing journalism due to issues like ad blocking, declining CPMs, viewability problems, and the shift to mobile. It notes that the need to monetize through advertising has led newspapers to overload pages with ads, interrupt users' experience, and compromise privacy. The document predicts that ad blocking adoption will continue growing and presents an opportunity to focus on consumers, remove untrusted ads, and increase the value of premium content subscriptions.
Marcelo Leite
This document discusses ZH Tablet, a proposed tablet product from one of the largest media groups in Brazil. It aims to stimulate digital adoption among more traditional readers by providing a digital platform to read printed content, while also offering interactivity and convenience. The financial rationale discusses selling the tablet tied to a subscription, with the cost offset by contributions from the subscription over 12 months. It provides goals of reaching 8,600 subscribers by the end of the year and 15,000 in 2018. The proposal aims to transition traditional print readers to digital while maintaining revenue streams from print advertising.
Boyer
The document appears to contain random words and images without a clear topic or narrative. It references sexy people, expresses dismay with "O NOES CRACK", and includes a broken image link. The fragmented content makes it difficult to derive an informative summary.
Brady jim
The document discusses the Thunderdome initiative, which aims to solve problems facing newspapers through centralized digital operations and content production. Thunderdome provides non-local news editing, web production, and new content to drive traffic and revenue. It also creates an editorial support network with digital skills training. Key functions include real-time news coverage, non-local story production, viral content, content curation, data development, video/photo galleries, channel creation, mobile apps, and training. The goal is to improve quality, costs, and revenue through centralized digital operations and content.
Elvira
This document analyzes levels of control and recognition of user-generated content (UGC) in online newspapers from 8 countries. It finds that while newspapers widely implement participatory tools, most accepted tools allow users to work on newspaper content rather than produce original content. Recognition of UGC is high through publication and options, but newspapers retain rights over content and rarely provide monetary compensation. Control of UGC is exerted through moderation and guidelines/rules of varying strength. The "citizen reporter channel" was adopted by half of newspapers studied but provides little guidance regarding principles or concepts.
Storytelling
This document summarizes a panel discussion on multimedia journalism. It introduces four panelists - Nora Paul, Jane Stevens, Alberto Cairo, and Jonathan Dube - and their topics regarding how various media like video, audio, and animation are creating new forms of journalistic storytelling. The document also provides examples of digital stories and sites from each panelist to illustrate innovative uses of multimedia in journalism.
Collins
In September 2014, Alex MacCallum formed an Audience Development team at The Times to ensure their journalism was reaching readers and bringing readers back repeatedly. In October 2014, the Brown sisters joined the effort. Their strategy focused on commanding attention on social media, connecting with readers, and using compelling examples to show and tell readers about new articles through repetition, while also learning from successes and failures. When implemented altogether, this approach helped make The Times' pages the most visited in 2014 and number one for social referrals.
Robinson. 2008.
This study examined how the modality (text vs video) and interactivity (blog vs no blog) of a Nicholas Kristof column on Darfur impacted perceptions of his credibility, authority, and the acceptance of his call to action. It was found that those who read the column perceived Kristof as more credible and authoritative than those who watched the video. Additionally, those who commented on a blog after reading were more likely to support Kristof's call to action. The study concludes multimedia format and use of blogs can impact how readers receive a columnist's message.
Richardson allissa
The document discusses the five elements of teaching mojo: choice, conversation, curation, creation, and collaboration. It argues that students must know how to use mobile devices to locate and select reputable news sources, start online dialogues, aggregate data, make multimedia content like slideshows and podcasts, and report news through collaborating with global colleagues. The overall message is that journalism education needs to be upgraded by mobilizing these five elements of teaching mojo.
Outing
This document summarizes a discussion on diverse business models in online journalism. It includes an introduction noting the panelists discussing this topic, which are executives from news sites in Malaysia, the US, the UK, and Brazil. The document then notes that traditional media is not trying hard enough with new business models. It provides suggestions for newspapers to adopt, such as becoming digital-centric and distributing content across multiple platforms. It questions if successor media is trying hard enough with new models and notes they will need to take more chances. It concludes by stating the industry needs to think more outside the box for new business models.
Audienceproducer
The document discusses collaborative weblogs that rely on participation from thousands of members for content. These blogs operate under an open-source philosophy of sharing resources and work to increase credibility through fact-checking. They also develop systems to manage high participation levels and prevent confusion. Examples of collaborative blogs discussed are MetaFilter, Plastic, Kuro5hin, and Slashdot. These blogs have a symbiotic relationship with mainstream media, are less polarizing than individual blogs, and have found ways to increase participation and freedom while reducing chaos.
Riddick
Newspaper advertising revenues edged down in 2006 as gains in online revenues did not compensate for declines in print ads. Classified advertising, especially in recruitment, automotive, and real estate, fell sharply. Experts say newspapers need innovation to remain competitive as their business models are disrupted by the internet. Circulation, newsroom jobs, and audiences are also declining. While online revenues are growing rapidly, they have not grown enough to replace losses from print. The challenges newspapers face are significant and long-term changes to their format, business, and organization models may be needed to adapt.
Ting tingchia
- Malaysiakini has built a strong base of loyal supporters over the years by being one of the only independent news outlets in Malaysia not owned by the ruling party, filling the demand for objective reporting. This creates a sense of community with readers who share the site's ideals and have defended it against authorities.
- The most popular section, "Yoursay", publishes readers' comments daily, making Malaysiakini not just a news site but a platform for citizens' voices.
- Moving forward, Malaysiakini aims to strengthen bonds with readers by hosting events at their new premises, engaging readers both online and offline, and upgrading services and products.
Cairo
The document discusses two approaches to information graphics and visualization: presentation and exploration. In the past, graphics primarily presented highly edited summaries, but now with increased data availability, some designers simply present raw data without help for understanding. The ideal approach embraces complexity through both presentation for overviews and exploration that allows users to dig into details and draw their own conclusions. Designers should provide clues to help readers understand complex data.
Batsell2011
The document summarizes findings from a study that analyzed how millennials used iPad news apps. 28 college students were given iPads loaded with various news apps for 4 days and asked to rate the apps on immediacy, non-linear presentation, multimedia, and interactivity. Overall ratings for each category averaged between 3.1 to 3.7 out of 5. While some apps like ESPN ScoreCenter and the New York Times provided dazzling multimedia, most apps were found to be disappointing in terms of immediacy, navigation, and interactivity. The study concluded that the first generation of iPad news apps were not immediate or engaging enough for millennials, who generally prefer websites over apps.
Espen2011
The document discusses how one newspaper allocates 10% of its journalists' work time to interact with readers on social media in order to improve the quality and relevance of their reporting. By directly engaging with readers, the journalists are able to get feedback, corrections, additional information and perspectives that help strengthen their content. This level of interaction has also increased the newspaper's traffic, with 76% of Norwegians visiting their site in February and 87% of visits coming directly to the homepage.
Mc graw hill social media analytics - case studies - tools - tactics - mars...
1. Social media analytics is transforming how communications are evaluated by making data and insights the new message.
2. Case studies show how analytics can increase traffic, engagement, and revenue for publishers by optimizing content distribution and recommendation.
3. Tools like Infinigraph, LinkedIn, and VisualRevenue use social media data and predictive algorithms to automate editorial decisions and curate content optimally.
Content Strategy and Social Media
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
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Summer Anne Burton
1) Social media is no longer just a source for traffic and brand building for BuzzFeed, it is a place where their work is directly published to reach people where they are already spending time.
2) BuzzFeed has learned that content can reach much larger audiences by adapting it to different platforms and formats - a GIF posted to Imgur, Twitter and Tumblr received over 600,000 views and engagements.
3) Thinking creatively about distribution and testing different variations of content can help things spread much further than imagined, as seen through BuzzFeed's experiences with cross-posting videos, comics and livestreams.
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Jason Kint
This document discusses how advertising is no longer effectively subsidizing journalism due to issues like ad blocking, declining CPMs, viewability problems, and the shift to mobile. It notes that the need to monetize through advertising has led newspapers to overload pages with ads, interrupt users' experience, and compromise privacy. The document predicts that ad blocking adoption will continue growing and presents an opportunity to focus on consumers, remove untrusted ads, and increase the value of premium content subscriptions.
Marcelo Leite
This document discusses ZH Tablet, a proposed tablet product from one of the largest media groups in Brazil. It aims to stimulate digital adoption among more traditional readers by providing a digital platform to read printed content, while also offering interactivity and convenience. The financial rationale discusses selling the tablet tied to a subscription, with the cost offset by contributions from the subscription over 12 months. It provides goals of reaching 8,600 subscribers by the end of the year and 15,000 in 2018. The proposal aims to transition traditional print readers to digital while maintaining revenue streams from print advertising.
Boyer
The document appears to contain random words and images without a clear topic or narrative. It references sexy people, expresses dismay with "O NOES CRACK", and includes a broken image link. The fragmented content makes it difficult to derive an informative summary.
Brady jim
The document discusses the Thunderdome initiative, which aims to solve problems facing newspapers through centralized digital operations and content production. Thunderdome provides non-local news editing, web production, and new content to drive traffic and revenue. It also creates an editorial support network with digital skills training. Key functions include real-time news coverage, non-local story production, viral content, content curation, data development, video/photo galleries, channel creation, mobile apps, and training. The goal is to improve quality, costs, and revenue through centralized digital operations and content.
Elvira
This document analyzes levels of control and recognition of user-generated content (UGC) in online newspapers from 8 countries. It finds that while newspapers widely implement participatory tools, most accepted tools allow users to work on newspaper content rather than produce original content. Recognition of UGC is high through publication and options, but newspapers retain rights over content and rarely provide monetary compensation. Control of UGC is exerted through moderation and guidelines/rules of varying strength. The "citizen reporter channel" was adopted by half of newspapers studied but provides little guidance regarding principles or concepts.
Storytelling
This document summarizes a panel discussion on multimedia journalism. It introduces four panelists - Nora Paul, Jane Stevens, Alberto Cairo, and Jonathan Dube - and their topics regarding how various media like video, audio, and animation are creating new forms of journalistic storytelling. The document also provides examples of digital stories and sites from each panelist to illustrate innovative uses of multimedia in journalism.
Collins
In September 2014, Alex MacCallum formed an Audience Development team at The Times to ensure their journalism was reaching readers and bringing readers back repeatedly. In October 2014, the Brown sisters joined the effort. Their strategy focused on commanding attention on social media, connecting with readers, and using compelling examples to show and tell readers about new articles through repetition, while also learning from successes and failures. When implemented altogether, this approach helped make The Times' pages the most visited in 2014 and number one for social referrals.
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Outing
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Audienceproducer
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Riddick
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- The most popular section, "Yoursay", publishes readers' comments daily, making Malaysiakini not just a news site but a platform for citizens' voices.
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Espen2011
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These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
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Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
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Martin
This document discusses mediating online news commenting to promote social inclusion. It references a definition of digital inclusion as effective and sustainable engagement with information technologies that allows full participation in society. The document poses questions about what type of access people have to commenting, where interaction occurs, the scale and scope of participation across sites, who is commenting, and the gender breakdown of top commenters on different types of news sites. It examines issues of social inclusion, political participation, media diversity, cultural citizenship, and media economics in online news commenting.
Britt
The document discusses how online news archives and streaming video technologies can transport viewers back and forth in time. It provides examples of CBS News streaming its live 1963 coverage of JFK's assassination and the British Pathé archive making its 85,000 historical videos available on YouTube. These archives allow audiences not present for the original news events to experience them through a sense of presence and transportation. The use of digital technologies to preserve and share archived news content across time is analyzed.
Joseph yoo
This study examined the influence of mobile application use and interpersonal discussions on political participation. It tested hypotheses based on the Differential Gains Model and Communication Mediation Model. The results showed that online political participation is positively related to the interaction between mobile application use and online discussions. It also found that online and face-to-face discussions mediate the relationship between mobile application use and both online and offline political participation. The study concludes that mobile applications have the potential to complement face-to-face discussions and mobilize individuals for online political activities.
Singer
This study analyzed the presidential campaign coverage from 2000 to 2012 on the websites of major U.S. newspapers. It found that while newspapers incorporated new technologies each election, editors focused on providing political information in traditional ways. Editors saw their role as guardians of democracy by reliably informing citizens. Over time, editors embraced innovations but remained dedicated to in-depth, timely reporting rather than user contributions. The study concluded that journalists were eager to adopt new practices for traffic but less willing to share responsibility for the democratic process with users.
Ramirez
This document summarizes the crowdfunding campaign of the Spanish news organization El Español. It details how the organization raised over $3.1 million from 5,500 people between January and March 2015, setting a world record for journalism. The document outlines El Español's social media strategy and how they used platforms like Twitter, Facebook, and Instagram to engage supporters and recruit new backers during their campaign.
Griggs
The document discusses reformatting a business model for a nonprofit news organization that is five years old and covers state politics. It focuses on maintaining revenue diversity through various sources such as corporate sponsors, foundations, individual donors, consumer payments, and other sources. Revenue diversity is important because it protects the organization from market forces, allows it to focus on innovation rather than specific revenue sources, and prevents undue influence from any single funder. The organization has successfully diversified its revenue streams over five years.
Symson
Mobile technology is reshaping how news is delivered by making journalism more personalized and relevant to each user. Traditional broad media experiences are becoming less effective as consumers expect news on their mobile devices. To succeed, news organizations must change their workflows to focus on the consumer, harness the ubiquity of mobile, use consumer data to tailor news and utility to each individual, and ensure their content is hyper-relevant or risk becoming irrelevant.
Garcia ruiz
Our most popular story received over 6 million visits and detailed the winners of the 2014 Pulitzer Prizes. The story provided a concise recap of the Pulitzer winners across categories such as breaking news reporting, feature writing, and public service journalism.
Brundrett. 2015
This document discusses the importance of fast loading times, especially on mobile, where users typically have less patience. It notes that page load times above one second can interrupt the user experience, and that on mobile a site really only has 400 milliseconds to provide something to the user before they may leave the site. It also provides examples of load times for Vox Media's sites, both initial loads and repeat loads, and discusses some of the steps Vox has taken to improve performance, such as establishing a dedicated performance team and making speed a company-wide metric.
J moroney
In the United States, newspapers provide over 50% of reporting on local governments. If newspapers go away, this important oversight of democracy will be lost. Expanding digital subscriptions and advertising is not sufficient to replace declining print revenues and support needed newsroom staffing levels. New approaches are needed to sustain innovative news reporting and diversify revenue sources to continue serving communities.
Owen
This document discusses a project to create a virtual reality (VR) documentary about the spread of Ebola in West Africa. The goals were to investigate the process of making this type of journalism in VR, understand its potential for non-fiction storytelling, and produce a work that provides new understanding. Key moments documented include the tree where Ebola likely jumped to humans, a village where it spread, and a field hospital. Findings showed VR can have a powerful immersive effect but requires shooting and production specifically for the format. Interactivity and menu framing were also found important. Production requires large teams and budgets while post-production is still cumbersome.
Royal blasingame
Data journalism can be defined as a process that uses data analysis and visualization techniques to tell stories and engage the public. It draws on skills from fields like statistics, programming, and investigative reporting. While analyzing data is not entirely new to journalism, data journalism utilizes new digital tools that allow journalists to more easily work with large datasets and present information interactively.
Diakopoulos
The document discusses criteria for selecting comments for the "NYT Picks" section of the New York Times website. It examines literature on positive criteria for inclusion such as thoughtfulness, brevity, relevance, and diversity. It poses research questions on whether NYT Picks comments reflect these criteria and whether algorithms could be developed to assess criteria and augment human moderation. While automation may scale moderation and improve the user experience, it also raises issues regarding over-generalization and need for transparency.
Scacco
This document summarizes a study on organizational gatekeeping practices in online news. It discusses how news organizations develop different socialization philosophies and practices for engaging audiences based on their available resources and structures. The study found that news has fragmented partly due to these organizational divergences. Differences in organizational practices provide variety in how news organizations present and distribute news.
Havlak
The Verge aims to attract a more diverse audience, especially younger readers and more women. Currently, most readers are men aged 25-34. The Verge posts content to 10 social media platforms to reach audiences where they spend time. They produce multiple versions and formats of stories for each platform, such as short videos for Facebook and Snapchat. While social media drives some traffic, the Verge maintains overall traffic through search engine optimization and investing in new platforms before they contribute directly to site traffic. Their goal is building their audience wherever people interact with their content.
Lee
The document discusses projections for increasing diversity in the US population from 1970 to 2030. It notes that non-Hispanic white populations will decline as minorities increase, with Hispanic populations projected to become the largest ethnic group in the country by 2030. Public K-12 schools will also become more diverse, with minorities projected to outnumber non-Hispanic whites nationally by 2020. The document aims to outline these demographic trends to media companies to help them understand changes in their audience demographics over time.
Hernandez
This document discusses the potential for virtual reality (VR) and journalism. It provides definitions for VR and augmented reality (AR), noting how VR aims to fully immerse users in simulated environments while AR supplements the real world. Examples are given of early VR journalism projects. The document suggests journalists should care about these technologies now as they may disrupt media in the future. It introduces Robert Hernandez, who discusses his work exploring VR journalism at USC.
Robins
This document outlines Quartz's approach to native advertising for executives. It discusses the promise of native ads, shares findings from Quartz's Global Executives Study on content consumption behaviors, and establishes 7 guiding principles for creating high-quality, relevant native ads including producing quality content, being mobile and socially optimized, respecting audience habits, iterating based on feedback, and being transparent about sponsored content.
Witt el al
This 3 sentence summary provides the high level information from the document:
A mini-documentary discusses a project about a crime scene at a jewelry store from February 1999. The project website is virtualworld.jjie.org, which allows users to explore the JJIE virtual world and create an avatar. A story from Christopher is featured, as Gwenette Writer Sinclair takes users into the virtual world.
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- 2. The question: Can journalism survive and thrive in a media ecosystem where publishers don’t control their distribution channels?
- 3. My Question: Can LOCAL journalism survive and thrive in a media ecosystem where publishers have a multitude of distribution channels? Opportunities Challenges
- 4. > The economics of digital media reward scale > Local journalism does not generally scale well
- 5. What helps local journalism scale? Social sharing
- 6. Test and learn - @dallasnews Apple News: Full-text feed. Very low usage. No monetization yet. Facebook Videos: One native FB video each day, with link to related story. Also hosting 1-3 Facebook Live videos/wk Snapchat: GuideLive (entertainment brand) uses extensively. Reverse publishes “snaps” in stories. Instagram: DallasNews, GuideLive, SportsDayDFW Facebook Instant Articles: Launching in the next few days -- testing begins with 10 articles a day. Google AMP: Planning to launch after summer redesign, focused on improving mobile page speed, improving content API. { { NowSoon
- 8. 105-year-old Elizabeth Sullivan throws out first pitch at Rangers game
- 10. Facebook Live
- 11. Challenges > Algorithms favor scale - national brands and/or viral content > Monetization opportunities are limited > Requires dedicated editorial staff to develop and sustain brand “voice” > Technical implementation can take significant time/resources > Platforms become the new gatekeeper Opportunities > Native social distribution expands reach and brings more into the “pipeline” > Helps you to target audiences you might not normally reach > Your content is the best marketing for your brand > Helps staff improve social and mobile storytelling skills