This document discusses strategies for using social media in government. It outlines how to identify and engage online influencers through platforms like Facebook, Twitter, YouTube and blogs. Case studies are presented on how politicians like Gavin Newsom and Mayor Nutter of Philadelphia have used social media successfully. Metrics for measuring engagement and influence online are also discussed. The key message is that social media, with a deliberate strategy, can enhance communications between government and constituents.
This document discusses social media marketing strategies and provides an overview of popular social media platforms. It recommends developing goals for social media engagement and selecting appropriate platforms to promote a business based on those goals. Metrics for measuring social media success are also covered, including analytics from Google, Twitter, YouTube and other sources to track engagement, traffic and reputation.
Kannapolis Business Alliance Lunch - Social MediaWalker Marketing
The document provides an overview of social media marketing strategies. It discusses the importance of having a digital strategy and an understanding of major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also covers content strategies for social media including creating shareable content, building an audience and becoming a resource. Hands-on tips are provided for social media monitoring, scheduling posts, responding to customers and using tools like HootSuite. Recommendations are given for allocating time to social media marketing.
The document discusses myths about social media and provides tips for getting started with social media marketing. It outlines developing a social media strategy, including defining target audiences, listening first, setting up policies, choosing appropriate social media tools, setting goals, implementing and engaging on social media, and monitoring and measuring results. The document also provides examples of specific social media platforms and how they can be used for various business purposes.
The document summarizes social media trends and how to succeed on social media platforms. It provides statistics on user engagement on Facebook, Twitter, Google+, and location-based apps like Foursquare. Key points include that the average user is connected to 80 community pages/groups on Facebook, 75% of Facebook brand likes come from ads, and Foursquare now has 10 million users with opportunities for brands to engage locally through deals. Social media platforms like Facebook and search engines are shifting to prioritize how information finds users rather than how users find information.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
This document discusses how to leverage SlideShare, a social media platform for sharing presentations, as a tool for thought leadership and branding. It provides statistics on SlideShare's popularity and outlines how major brands use it to share content. The document recommends uploading engaging presentations to SlideShare and promoting them on other channels to generate views and social shares. It also suggests ways to measure the impact of SlideShare content, such as follower counts, view numbers, and referrals to other websites.
This document discusses strategies for using social media in government. It outlines how to identify and engage online influencers through platforms like Facebook, Twitter, YouTube and blogs. Case studies are presented on how politicians like Gavin Newsom and Mayor Nutter of Philadelphia have used social media successfully. Metrics for measuring engagement and influence online are also discussed. The key message is that social media, with a deliberate strategy, can enhance communications between government and constituents.
This document discusses social media marketing strategies and provides an overview of popular social media platforms. It recommends developing goals for social media engagement and selecting appropriate platforms to promote a business based on those goals. Metrics for measuring social media success are also covered, including analytics from Google, Twitter, YouTube and other sources to track engagement, traffic and reputation.
Kannapolis Business Alliance Lunch - Social MediaWalker Marketing
The document provides an overview of social media marketing strategies. It discusses the importance of having a digital strategy and an understanding of major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also covers content strategies for social media including creating shareable content, building an audience and becoming a resource. Hands-on tips are provided for social media monitoring, scheduling posts, responding to customers and using tools like HootSuite. Recommendations are given for allocating time to social media marketing.
The document discusses myths about social media and provides tips for getting started with social media marketing. It outlines developing a social media strategy, including defining target audiences, listening first, setting up policies, choosing appropriate social media tools, setting goals, implementing and engaging on social media, and monitoring and measuring results. The document also provides examples of specific social media platforms and how they can be used for various business purposes.
The document summarizes social media trends and how to succeed on social media platforms. It provides statistics on user engagement on Facebook, Twitter, Google+, and location-based apps like Foursquare. Key points include that the average user is connected to 80 community pages/groups on Facebook, 75% of Facebook brand likes come from ads, and Foursquare now has 10 million users with opportunities for brands to engage locally through deals. Social media platforms like Facebook and search engines are shifting to prioritize how information finds users rather than how users find information.
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
This document discusses how to leverage SlideShare, a social media platform for sharing presentations, as a tool for thought leadership and branding. It provides statistics on SlideShare's popularity and outlines how major brands use it to share content. The document recommends uploading engaging presentations to SlideShare and promoting them on other channels to generate views and social shares. It also suggests ways to measure the impact of SlideShare content, such as follower counts, view numbers, and referrals to other websites.
Snapchat is a popular social media platform with over 150 million daily active users, many of whom are millennials and teens. Brands are using Snapchat to engage these audiences by sharing behind-the-scenes content in their Stories. Effective strategies include posting frequently, using geofilters and sponsored lenses, building a following on other social networks first, and creating content that shows the brand's personality. While measurement is limited on Snapchat, brands can see how many views their snaps receive and who exactly is viewing them. It's important for brands to experiment with content on Snapchat to engage younger audiences.
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
This document introduces Doc Holiday's Social Media Cure-All Tonic and provides statistics and insights about social media usage and its challenges for measuring success. It highlights that most companies focus on engagement over other metrics and few can directly tie social media to revenue. CMOs are unprepared for the data explosion and social media's impact, and view ROI and customer experience as key measures of success. The document concludes by advising focusing social media efforts on business objectives like revenue, customer satisfaction, and brand awareness.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
This document provides an overview of social media strategy and best practices. It discusses the importance of social media for business, setting goals and objectives, conducting an audit of current social media efforts, understanding the target audience, developing effective content, integrating social media into the overall marketing plan, and creating a system for managing social media. The key takeaways are to develop a brand message, set measurable goals, know your audience, create valuable and shareable content, integrate social media into other communications, and use tools to schedule and track social media activities.
This document discusses social media and how businesses can benefit from it. It defines social media as content and networks that allow people to connect, share content and build relationships. It provides examples of social networks like Facebook and Twitter. The document also outlines how businesses can use social media to engage with customers, answer questions, promote products and get feedback. It discusses new metrics for measuring social influence and campaign performance using data from platforms. Finally, it provides tips for businesses on how to effectively engage on social media through community building, sharing content and having conversations.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
PR(Evolution) Session Three Closed Social MediaJacob Summers
The document discusses closed social media and its advantages for public relations. Closed social media includes internal tools like email and file sharing that allow two-way communication within a private network. It has the benefits of controlling the message, responding personally to feedback, and gaining management approval easily. The document recommends using closed social media to inform and update current consumers in order to foster brand loyalty and lay the foundation for future social media campaigns.
This document discusses the importance of social media for businesses. It notes that over 1 billion people are on Facebook and over 50% of people have social media profiles. It also mentions that social media is becoming a larger part of marketing budgets. The document recommends that businesses define clear social media objectives like branding, sales, or customer service. With defined objectives, businesses can create social media plans, choose appropriate channels, and measure results to improve over time. The conclusion urges businesses not to ignore social media like outdated advertising does.
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
Pass the WD-40: Running your communications program like a well-oiled machineFresh Energy
The document discusses creating an editorial calendar to run a communications program like a well-oiled machine. It recommends starting with researching your audience and goals, and looking at what topics are being discussed online. The calendar should include content for a quarterly newsletter, weekly social media posts, and schedule brand consistency across all channels. Creating the calendar will help with content planning, consistency, and measuring engagement over time.
Unlike traditional media which focuses on one-way communication, social media allows for two-way interaction where followers can provide value through feedback and engagement. Social media followers are more likely to be customers already interested in a brand's products or services. Marketing through social media allows brands to reach not only direct followers but also indirect audiences through influential users, and to monitor conversations to better understand customer concerns and tweak messaging accordingly.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Social Media & Content Marketing Portfoliokleimkuehler
Katie Leimkuehler is a social media consultant and CEO who offers various services including social media analysis, strategy and content planning, advertising, blogging, and speaking engagements. She has experience managing social media for companies and has expertise in developing social media strategies, analyzing analytics, and using platforms like Facebook, Twitter, LinkedIn and Pinterest. Her services help businesses improve and maximize their social media presence.
This document discusses several ethical considerations for teachers working with students who have autism spectrum disorder (ASD). It emphasizes that ethical guidelines are fluid and culturally dependent. Teachers have a responsibility to stay up-to-date on current ethical standards in their field. Key considerations include having competent, qualified teachers; fidelity of interventions; respecting families; and keeping knowledge and skills current. The document also provides examples of responding ethically to different situations that may arise when teaching students with ASD.
Snapchat is a popular social media platform with over 150 million daily active users, many of whom are millennials and teens. Brands are using Snapchat to engage these audiences by sharing behind-the-scenes content in their Stories. Effective strategies include posting frequently, using geofilters and sponsored lenses, building a following on other social networks first, and creating content that shows the brand's personality. While measurement is limited on Snapchat, brands can see how many views their snaps receive and who exactly is viewing them. It's important for brands to experiment with content on Snapchat to engage younger audiences.
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
This document introduces Doc Holiday's Social Media Cure-All Tonic and provides statistics and insights about social media usage and its challenges for measuring success. It highlights that most companies focus on engagement over other metrics and few can directly tie social media to revenue. CMOs are unprepared for the data explosion and social media's impact, and view ROI and customer experience as key measures of success. The document concludes by advising focusing social media efforts on business objectives like revenue, customer satisfaction, and brand awareness.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
This document provides an overview of social media strategy and best practices. It discusses the importance of social media for business, setting goals and objectives, conducting an audit of current social media efforts, understanding the target audience, developing effective content, integrating social media into the overall marketing plan, and creating a system for managing social media. The key takeaways are to develop a brand message, set measurable goals, know your audience, create valuable and shareable content, integrate social media into other communications, and use tools to schedule and track social media activities.
This document discusses social media and how businesses can benefit from it. It defines social media as content and networks that allow people to connect, share content and build relationships. It provides examples of social networks like Facebook and Twitter. The document also outlines how businesses can use social media to engage with customers, answer questions, promote products and get feedback. It discusses new metrics for measuring social influence and campaign performance using data from platforms. Finally, it provides tips for businesses on how to effectively engage on social media through community building, sharing content and having conversations.
This presentation was delivered at Third Tech Tuesday, a monthly meeting of entrepreneurs and small business owners in Castle Rock. It is a high overview of what could be measured when using social media and a brief overview of how to create a measuring campaign.
PR(Evolution) Session Three Closed Social MediaJacob Summers
The document discusses closed social media and its advantages for public relations. Closed social media includes internal tools like email and file sharing that allow two-way communication within a private network. It has the benefits of controlling the message, responding personally to feedback, and gaining management approval easily. The document recommends using closed social media to inform and update current consumers in order to foster brand loyalty and lay the foundation for future social media campaigns.
This document discusses the importance of social media for businesses. It notes that over 1 billion people are on Facebook and over 50% of people have social media profiles. It also mentions that social media is becoming a larger part of marketing budgets. The document recommends that businesses define clear social media objectives like branding, sales, or customer service. With defined objectives, businesses can create social media plans, choose appropriate channels, and measure results to improve over time. The conclusion urges businesses not to ignore social media like outdated advertising does.
This document discusses the role of advertising and agencies in the digital age. It argues that while social media has disrupted advertising, paid advertising is still important, especially when used strategically. Agencies can help develop strategies for paid social media advertising and provide other services around content, analytics, and community management. The landscape is rapidly evolving as digital becomes a larger part of agencies' revenue and as pure-play social media agencies emerge.
Pass the WD-40: Running your communications program like a well-oiled machineFresh Energy
The document discusses creating an editorial calendar to run a communications program like a well-oiled machine. It recommends starting with researching your audience and goals, and looking at what topics are being discussed online. The calendar should include content for a quarterly newsletter, weekly social media posts, and schedule brand consistency across all channels. Creating the calendar will help with content planning, consistency, and measuring engagement over time.
Unlike traditional media which focuses on one-way communication, social media allows for two-way interaction where followers can provide value through feedback and engagement. Social media followers are more likely to be customers already interested in a brand's products or services. Marketing through social media allows brands to reach not only direct followers but also indirect audiences through influential users, and to monitor conversations to better understand customer concerns and tweak messaging accordingly.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Social Media & Content Marketing Portfoliokleimkuehler
Katie Leimkuehler is a social media consultant and CEO who offers various services including social media analysis, strategy and content planning, advertising, blogging, and speaking engagements. She has experience managing social media for companies and has expertise in developing social media strategies, analyzing analytics, and using platforms like Facebook, Twitter, LinkedIn and Pinterest. Her services help businesses improve and maximize their social media presence.
This document discusses several ethical considerations for teachers working with students who have autism spectrum disorder (ASD). It emphasizes that ethical guidelines are fluid and culturally dependent. Teachers have a responsibility to stay up-to-date on current ethical standards in their field. Key considerations include having competent, qualified teachers; fidelity of interventions; respecting families; and keeping knowledge and skills current. The document also provides examples of responding ethically to different situations that may arise when teaching students with ASD.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo se aplicaría gradualmente durante seis meses para el petróleo crudo y ocho meses para los productos refinados. Los líderes de la UE esperan que estas medidas adicionales aumenten la presión sobre Rusia para que ponga fin a su invasión de Ucrania.
The document introduces social media and its various platforms. It discusses blogs, microblogging sites like Twitter, social networking sites like Facebook and LinkedIn, video sharing sites like YouTube, and photo sharing sites like Flickr. It notes the benefits of social media for communication and feedback. Tips are provided on maintaining a sane approach to social media and focusing on relationships rather than tools. People to follow for social media expertise are also listed.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Paul opens his first letter to the Thessalonians by emphasizing that he constantly prays for them and gives thanks to God. He rejoices that the Thessalonians have remained faithful despite challenges, as evidenced by their lives exhibiting the fruit of the Spirit. Paul is also thankful that the Thessalonians imitated his example and teachings, becoming role models themselves who lived in anticipation of Christ's return.
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing
The webinar will discuss advanced techniques for integrating traditional PR and social media. It will be led by Nancy Shapira-Aronovic and Oren Todoros and cover topics like using advanced features on Facebook, Twitter, LinkedIn, and blogging. It will also discuss how to measure the effectiveness of social media efforts and how to incorporate social media into PR strategies.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
The document provides an overview of social media trends and best practices for developing a successful social media strategy. It discusses how social media has changed business and communications, with key points being that only 14% of organizations have more than 2 years of experience using social media, and that having a strategy is important for long-term success. The document concludes by outlining a 5 step approach to a successful social media strategy: 1) get organizational buy-in and the right skills, 2) develop a clear strategy, 3) set goals and metrics, 4) allocate proper resources, and 5) promote social media efforts.
Social Media Reaching Customers In The TwitterverseTiffany Johnson
Social media provides businesses opportunities to directly communicate with customers to establish dialogue, convey information, and increase their online presence. It is important for businesses to determine which social media platforms are most beneficial, develop guidelines for employee usage, and regularly update their social media accounts to build and maintain momentum. Success can be measured through engagement on platforms and website analytics, while common mistakes to avoid include being inactive or inconsistent across accounts.
The document is a presentation on social media marketing for businesses. It discusses how social media fits into 21st century marketing strategies and provides opportunities for governments. It outlines specific strategies and best practices for social media marketing, including listening to customers, joining conversations, becoming an industry expert, using shareable content, and responding promptly. The presentation recommends starting participation and provides additional resources.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
How to integrate traditional PR and social media advanced techniques june 2010shapira marketing
This document summarizes an upcoming webinar on advanced techniques for integrating traditional PR and social media. The webinar will be conducted by Nancy Shapira-Aronovic from Gelbart Kahana Global Marketing and Oren Todoros from New Media Consulting. They will discuss advanced techniques for using Facebook, Twitter, LinkedIn, blogging, and measuring social media. The webinar will also cover differences between PR 1.0 and 2.0, creating an online PR strategy, maximizing PR distribution, and essential PR tools.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
5 Step Strategy for Social media marketing - For NewbeesHetasha Gangta
This document outlines a 5-step strategy for social media marketing. It discusses choosing major social media platforms like Facebook, Twitter, Pinterest, LinkedIn and YouTube and using them to engage customers, build brand awareness, and share content like videos, pictures and links. It also recommends setting up a content management system to monitor performance and revising strategies periodically based on data analysis. The goal is to engage customers on appropriate platforms through quality content while tracking results.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
Slides from the breakout session on social media marketing presented by Stephanie Powers of Hagerstown Community College at the 2012 AEE Solar Annual Convention in Orlando, FL.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The document provides an overview of social media for small businesses. It discusses (1) the importance of social media and digital presence for businesses, (2) the major social media platforms and tools that businesses should utilize, including Facebook, LinkedIn, blogs, and video, and (3) strategies for using these tools to engage customers, build brands, and improve search engine optimization. Contact information is provided for further questions.
Network Solutions Rockville Womens Business Center Workshop February 2011Web.com
The document provides an overview of social media 101. It discusses the goals of using social media for business, how social media is evolving rapidly with user generated content, and what users and marketers are doing on social media platforms. It also outlines various social media tools for listening, content creation, connections, advertising and measuring engagement. Finally, it provides a checklist for an effective social media strategy.
Small Business and Social Media presentation at Rockville Womens Business CenterShashi Bellamkonda
The document provides an overview of social media 101. It discusses the goals of using social media for business, how social media is evolving rapidly with user generated content, and what users and marketers are doing on social media platforms. It also outlines various social media tools for listening, content creation, connections, advertising and measuring engagement. Finally, it provides a checklist for an effective social media strategy.
The document discusses using social media as a "virtual neighborhood" to build relationships, with public platforms like Facebook and Twitter representing the "front yard" for weak ties, private messaging and email representing the "backyard" and "kitchen" for stronger ties, and suggesting moving relationships from social media to phone or in-person meetings represents moving to a "virtual block party" and developing the strongest personal ties. It encourages using social media to create, maintain and build relationships over time by being present, investing time, and focusing on quality over quantity of contacts.
Social networking provides opportunities for social interaction and community building through user-generated content. Its use is widespread, with half of Americans using sites like Facebook and three-quarters of online consumers visiting social media sites. Time spent on social networks is growing three times faster than overall internet use. For employers, social media can boost retention by giving employees flexibility and opportunities to see business uses. It also enables internal communication and collaboration. Employers can use social media to build their brand and market their company by allowing employees to promote their work. However, employers must handle negative comments professionally without arguing and apply customer service principles.
Using Social Media to Expand Your NetworkCheryl Bella
The document discusses using social media to expand professional networks. It recommends posting often on different platforms and including photos to engage current supporters. Using social media allows for inexpensive communication to update supporters on activities and mobilize support. While social media is a public platform, moving conversations private through direct messages or offline through meetings strengthens relationships from weak ties to stronger personal ties. Real networking involves building relationships through consistent online and offline presence.
Growing Your Sales Through Social Media MarketingCheryl Bella
How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show
This document discusses opportunities and challenges of social media. It debunks myths that social media is free, necessary for all companies, and sufficient for all marketing needs. In reality, social media provides new ways to engage customers. Examples of social media platforms are given, including blogs, social networking sites, microblogging, podcasts, photo sharing, wikis, forums and reviews. Effective social media use includes customers in discussions, adds value, and integrates with other marketing. The document provides statistics on social media usage and offers tips on getting started with social media.
Social Media Opportunities & Challenges: What Businesses Need to KnowCheryl Bella
The document discusses opportunities and challenges of social media for businesses. It debunks common myths about social media, such as the ideas that it will save businesses and doesn't cost anything. Examples are provided of different types of social media tools and their common purposes. Guidelines are offered for how businesses can focus their social media efforts, including starting by following others and bringing in tools gradually. Statistics are shared about trends in social media usage among different groups. Tips are provided for how businesses can handle negative comments online.
The document provides tips for building relationships with media and getting coverage for an organization. It stresses the importance of understanding media outlets and reporters, being a consistent source of information, having a strategic outreach plan, following up after meetings, and being flexible to cover unplanned stories. The key is investing time in media relationships, having a calendar of planned outreach that provides newsworthy information and story ideas, and following through to maintain credibility.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Social Media Tools
1. Social Media Tools What You Need to Know Presented by Cheryl Bella to the Las Vegas Hospitality Association
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7. Social Technographics Ladder Publish & upload Post ratings, reviews and comments Tag pages, use RSS feeds Have social networking page Read and watch From Groundswell , Charlene Li & Josh Bernoff
8. Forrester Research - Charlene Li - Josh Bernoff Groundswell http://www.forrester.com/Groundswell/book.html
My Notes: Story about Hotel Rex. Transition: This is such a great example because it shows how simply you can start to integrate social media into your current marketing plan.
Animation – each one come in separately Very rarely does it work successfully in a vacuum. Only one tool in your toolbox Few hard costs but definitely requires time and effort And get them to do your marketing for you
No animation Also Wikis, Tags, Aggregating Sites, Virtual Worlds, Widgets
This is very different from the way we’ve been taught to market. But it is the new reality. If you look at SM at just another distribution channel for your message, if you look at it as what can SM do for me, you’re going to fail. User-generated content – customers defining your brand Adding value – not just financial
Still have to know who your customers are. Social media may be changing and expanding our communication w/our customers but
The dynamic duo, Charlene Li & Josh Bernoff have created a way to categorize users of social media – The Social Technographics Ladder
iMeet – LinkedIn for companies, combines online networking w/customer reviews, great tools, etc.
Specifically want this group page - trim right & left Streamline Booth Sales – sales pitch Meetings – press release – no discussion Tradeshow Resources – great group note Networking event mtg – useful, if you’re in Chicago
All providing value to their followers. What value can you provide?
Posts links to what’s going on in town, legislation affecting travel, locals news
http://twitter.com/TNAquarium http://www.youtube.com/user/TennesseeAquarium http://www.flickr.com/groups/tennesseeaquarium/ http://www.facebook.com/pages/Chattanooga-TN/Tennessee-Aquarium/30723695846 How are they using Facebook? General info like hrs, share photos & video, fans share photos, use the Notes section for something similar to a blog, use the Boxes section for Reviews, answer visitor’s questions - Extension 3600 does not work. Does anyone know how to get a live person to help me buy a family pass? Great example of an attraction really engaging their audience on social media
Like Hotel Rex did Add photo component at Flickr if you don’t want to set up a FB page; or a YouTube Channel
Don’t do it just to do it Where does it fit into your current marketing plan? Bring in individual tools as needed Find sources who can keep you up-to-date You don’t personally have to try out every tool Identify and rely on a couple of good experts Focus on how relationships are changing, not tools themselves