SlideShare a Scribd company logo
Engagement & ROI Shailesh Ghimire Director of Interactive Marketing [email_address] airmarketing.com/blog
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Consumers Do Online Source: Forrester Research
Audience + Goals    Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time and Resources
By Now You Should Have… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Phase ,[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Walmart ,[object Object]
Walmart ,[object Object],[object Object]
But Finally Got it Right… ,[object Object]
Lessons from Walmart ,[object Object],[object Object],[object Object],[object Object]
Refining Your Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI Question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potter's Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tried a Different Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tried a Different Approach ,[object Object],[object Object]
Then They Sat and Watched ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potter's ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now Your ROI
Blogs White Label Social Networks Wiki’s eMails Social Networks
Critical Important Nice to Have Resources - ROI
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Word on ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Thoughts You can't ignore this anymore!
It's Reached a Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object]
What They Want From You… ,[object Object],[object Object],[object Object]
What This Means…. ,[object Object],[object Object],[object Object]
Marketing
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Shailesh Ghimire (480) 748-2694 [email_address] airmarketing.com/blog
AIR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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