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Unlike traditional media which focuses on one-way communication, social media allows for two-way interaction where followers can provide value through feedback and engagement. Social media followers are more likely to be customers already interested in a brand's products or services. Marketing through social media allows brands to reach not only direct followers but also indirect audiences through influential users, and to monitor conversations to better understand customer concerns and tweak messaging accordingly.
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- 1. Traditional to Internet Print collateral Press person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats/webinars Banner ads
- 2. Internet to Social Blogs Social Media NR Social Media Releases Microblogs RSS (real simple syndication) Social Networks Virtual World Events Social Ads Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Webinars Banner Ads
- 3. THE DIFFERENCE: Unlike traditional media advertising, followers on various social media platforms have a definitive value, based on historically collected data. A Social Media member or follower is not comparative to a ‘commercial viewer’, whereby it is mathematically anticipated that a very small percentage of those reached may possibly become customers. A Social Media member or follower statistically IS a customer , looking to be further informed on an experience or product that they have already been persuaded to consume.