Integrated web marketing and Social media -explained
Snhra pres
1. The Pros and Cons of Social Networking
SNHRA (Southern Nevada Human Resources Association)
July 2010
Cheryl Bella, Co-Presenter
2. What Tools Have in Common
Using technology for social interaction – sharing &
discussing
Provide opportunities to build communities
Incorporate or are based on user-generated content
3. Who Uses Social Media?
2009 - Half of Americans using Facebook, MySpace
or Twitter
75% of all global consumers who go online visit
social networking and blog sites
Social networking profiles by Baby Boomers
increased 15% from 2008-2009
77% of millennials maintain social networking
profile
4. Time spent on social networks is
growing THREE times as fast as
time spent online
5. Will it Affect You?
Recent reports:
80% of respondents stated use of social media for
“learning” within their organizations will increase
over next three years
95% of respondents believed social media would
change HR’s role
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7. A generic job posting will get a generic
employee. If a company is only
recruiting through the major job
boards, they’re probably not a
company you want to work for.
A Millennial’s perspective
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13. Uses of Social Media During Employment
Retention
From May 2010 survey: 79 percent of respondents stated being
trusted to manage their own time and access to Internet more
important than job role and pay
Those who grew up online much more comfortable seeing
business opportunities for social media
14. Uses of Social Media During Employment
Internal Communication
Social media offers two-way communication
Includes everyone in the conversation
Enables true collaboration
Great tools for bringing disparate parties together remotely
Blogs, message boards, wikis, tagging sites, etc.
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17. Uses of Social Media During Employment
Marketing Your Company
Building your brand
Provides new way to communicate with your customers,
clients, the public, etc.
Includes others in the discussion about your company
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23. Uses of Social Media During Employment
Employees are Your Best Ambassadors
Let them show off what they’re doing
Scribd, Slideshare
Let them talk about the company on social media platforms
Assign individuals to monitor social media sites for mention of
your company and respond
25. Handling Negative Comments
Don’t enter into an argument
Can take off-line
Stay factual
Correct misinformation
Apply basic customer service skills
People just need to vent
Recognize & acknowledge your evangelists
