Social media tips
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79% of consumers like brands on Facebook for offers and discounts. Social media should be used to announce specials, provide value through helpful content, and engage with customers. It is important to have a plan for social media posts while remaining flexible, and to measure and optimize the approach over time. Becoming an expert in your industry and providing compelling content is key to engaging your target audience on social media.
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The document provides economical promotion strategies for events, including creating an informative website and event page, issuing a press release, submitting the event to online calendars, building an email list to promote the event through multiple emails, actively engaging on social media by creating event pages and using hashtags, targeting online audiences through geographic and demographic targeting as well as interests, and extending promotion of the event through hashtags, partnerships, and surveys after the event.
Website Superhero flyer
This document discusses three website superpowers: 1) Using analytics to track visitor behavior and traffic sources, 2) Ensuring contact information is prominently displayed in text format, and 3) Including a sitemap to help search engines crawl and index website pages.
Basics of Social Media
Some extra stats specific to Kitsap County and Social Media.
Population is around 250,000, 90% of which are online (225,000). Of that 72% make a purchase online and 78% (~175,500+) are users on Social Media.
Digital feud (digital sales team game)
This game is similar to Family Feud, but for digital sales teams. Have a little fun while testing the knowledge of the reps to know what to work on in other training groups and/or individual sessions.
The Shift to Mobile
Mobile devices now dominate individuals' digital media usage. On average, adults now spend over 5.5 hours per day online, with mobile driving much of the growth as mobile internet usage has surpassed desktop usage. Consumers are highly addicted to their mobile phones and use them for a wide variety of tasks throughout the day from checking email and social media to online shopping, banking, searching for health, job, and real estate information. Advertisers need to develop mobile-first strategies that deliver contextually relevant and locally targeted ads based on consumer preferences that vary by location in order to leverage the opportunities in mobile advertising.
Live chat training
Live chat training covers how to use live chat software to enhance customer experience on websites, increase conversions and ROI. It discusses how live chat works by implementing chat code on websites to deliver qualified leads in real time. Top verticals that benefit are legal, home services, medical, automotive and real estate. Leads are sold in bundles and clients are only charged for sales leads that include contact info from potential new customers interested in the business. Reporting and usage is tracked and renewals are notified once 80% of leads are used.
Why you need a website!
A website provides many benefits for businesses such as availability 24/7, global reach, providing information on products and services, increasing sales and leads, acting as a digital storefront, saving money, increasing credibility and networks, and answering customer questions. While social media is useful, a website allows for more ownership and control of content and data as well as searchability and professionalism. Kitsap Sun/JMG offers affordable, customizable websites that are easy to navigate and update, with ongoing support to help customers focus on their business. Key elements of an effective website include load time, responsive design, clear content and contact information, and analytics.
Email marketing benefits
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Intro to PPC presentation
An introduction to Search Engine Marketing, Pay-per-click, PPC and being a Google Premier Partner. Some best practices, things to look for and how to stand out above the competition. PPC is a great addition to any advertising or marketing campaign
Digital creative presentation
The document outlines best practices for creating an effective online display ad in 3 sentences or less:
Define your ad's purpose and target audience, keep the design simple with a balance of image and text that grabs attention and includes a clear call-to-action, and be sure your landing page supports the message of the ad and that the ad is achieving its goals.
Cutest baby contest results
A survey of 657 people found that 78 were babies, 432 were toddlers, and the remaining 147 were adults aged 18 or older. The survey recorded the number of submissions, votes, and users of an online site by demographic categories including age and gender.
Bridging the gap between print and digital
Print and digital integration is important. QR codes can link print to additional digital content but must be used carefully. Cecilie Burleson of West Hawaii Today provided expertise on bridging print and digital platforms.
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Amazing and On Point - Ramon Ray, USA TODAY
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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Key Takeaways:
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2. Build a three-step customer experience strategy
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Story Telling Master Class - Jennifer Morilla
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Social media tips
- 1. 79% of consumers LIke a brand on Facebook exclusively for offers, discounts & incentives (Forbes) Use Social Media as a avenue to announce specials “get it here first” offers Use it as a tool to crowdsource for information on image preference, feedback, etc. Start with the 80/20 rule. 80% of posts should be about the reader, 20% about you. Offer value - links to great content, cheat sheets on how-to, training information, etc. Have a plan! Ensure your vision is carried through, but also be flexible to change. Promote events - include information in the image. Include tags (#hashtags, @profiletags, etc.) to increase engagement. Get smart - use photos, videos, infographs. Have fun! Respond and get involved in conversations. Be positive! Remember, your social media pages represent your company. Have a cohesive digital marketing approach. Measure, analyze and optimize. Become a subject matter expert and provide compelling content for your target. >> 15 Tips for Social Media << 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Learn more how Social Media & Reputation Management with West Hawaii Today and Stephens Media can help your business grow. Call (808)930-8658.