This document discusses using social media for small and medium-sized businesses. It covers why businesses should use social media, including benefits like brand awareness, direct sales, driving website traffic, understanding customers, and customer service. It also discusses picking the right social media channels based on a business's target customers and creating a social media strategy with goals, content plans, and measurement. Best practices are outlined like following brand rules, encouraging sharing, experimenting, and using hashtags and stories. A case study and importance of a business owner's personal brand are also mentioned.

1. k
SOCIAL MEDIA
FOR SMEs

2. 1, Why use social media for business?
2. Picking Your Channels
3. Social Media Strategy
4. Best Practices
5. Case Study
6. Business Owner Brand
7. Let's chat
HOW'S THIS GOING TO PLAY OUT?

3. WHY USE SOCIAL MEDIA FOR BUSINESS?
Business is about people.
People Use Social Media.
It's not going anywhere.
It continues to grow.

4. Brand Awareness
Direct Sales
Drive Traffic to Website
Listening - Understand Your Customer
Customer Service
Build Brand Loyalty
Customer Communication
Find new Customers
Networking - Relationship Building
Cross-Promotion Opportunities
Get Found
Hep Customers Promote You
WHY USE SOCIAL MEDIA FOR BUSINESS?

5. PICKING YOUR CHANNELS
There's Popularity

6. and Demographics
For Example...
Age profile of users is
young, typically 25 and
under.
Gender profile is
heavily weighted
towards females.
Socio-economic profiles
lean towards vollege
gradutes and higher
income earners.
PICKING YOUR CHANNELS

7. And then there's YOUR Customer
Where are they most likely to be?
IF YOU DON'T KNOW: ASK
PICKING YOUR CHANNELS

8. SOCIAL MEDIA STRATEGY
What is your goal?

9. SOCIAL MEDIA STRATEGY
What is your content/activity plan?
Original content on key subject areas
Company News
Promotions
Behind the Scenes
Questions, polls, competitions challenges
Seasonal events/ participation in days of note
Attending events
Portfolio
Newsjacking
Publish
Share
Industry news
relevant content by third parties
Customer posts/reviews
Interact
Reply
Join conversations
Join groups
Contact people
Collaborate

10. SOCIAL MEDIA STRATEGY
What other social media marketing strategies can you use?
Advertising influencers Offline activities
Prepare to pay.
Organic is no longer enough.
Social media offers excellent
targeting and retargeting
capabilities.
Facebook Ads are the most
sophisticated.
Make sure they're the right fit.
Choose an influencer based on
engagement metrics not number
of followers.
Prepare to pay.
What can you do offline that
will engage people to talk
about your business on
social?
Think customer service,
photo opps and PR stunts.

11. #MakeKeoghver

12. SOCIAL MEDIA STRATEGY
Planning, Automation, Measurement
Plan Your social media calendar
Automate Tasks Post scheduling
Monitoring
Content Creation
Measure & Analyse

13. TOOLS

14. BEST PRACTICES
Follow brand rules on style
, design, personality, voice.
Be appropriate for, and
understand what works on
your channel
Encourage employees to like
and share your content
Be excited about what you do
Use high-quality images
Experiment
Join & participate in relevant
groups/communities
Keep up to date with
changes
Consider Bots - 200%
increase FB bots from 2016017
(33-100K)
DOs Get found with hashtags on Twitter and
Instagram
Tag people on ALL social
Use Facebook & Instagram LIVE
Use Instagram stories
Shrink links
Add locations
Use emojis
SOME TIPS...

15. Overpost
Be spammy and Repetitive
Be overly promotional
Ignore comments
Delete negative comments
Stick your nose in where it doesn't
belong
Mix business and personal
80/20
About Your Customer / About Your Company
BEST PRACTICES
DON'Ts

16. CASE STUDY

17. BUSINESS OWNER BRAND
You are your business, so treat your
personal professional profiles with
professionalism.
And don't mix business and personal.