Print and digital integration is important. QR codes can link print to additional digital content but must be used carefully. Cecilie Burleson of West Hawaii Today provided expertise on bridging print and digital platforms.
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Print to Digital Bridging Tips
1. Do’sand Don’ts
in Bridging the Gap
between Print + Digital.
The following slides address usage of QR Codes; however it can be
applied to most solutions linking print to digital.