When it comes to marketing their causes, nonprofits may do better if they think more like corporations. Co-marketing by nonprofits can give needed visibility to social causes and overcome any budget challenge. Here are the Top 10 Marketing Tips every nonprofit should know.

1. Mastering the
Nonprofit
Marketing Mix
MakeYourVoice Heard
with Co-Marketing

2. It’s no secret that most nonprofits
have little to no marketing budget
The exhaustive search for funds to
manage their missions takes up
much of their time

3. So How can Nonprofits
Bridge theGap?
Collaboration on co-marketing initiatives to share costs, reach
a larger share of their audience & amplify a unified message

4. Co-Marketing
 Achieves shared
goals
 Builds a stronger
customer focus
 Demonstrates
broad community
support &
advocacy for
causes

5. Marketing is essential to:
1. Drive credibility & affinity for your
organization, its programs or services
2. Engage prospective donors & convince
them to give hard earned money to your
cause
3. Attract volunteers & community support
4. Organize action around issues your
organization advocates
5. Drive social & behavioral changes

6. Top 10 Marketing Rules for
Nonprofits
Everything Charities can Learn from Corporate
Marketers But Are Afraid to Ask

7. Rule #1: Drive
BrandClarity
 Better awareness
 Increased
engagement
 Memorability

8. Rule #2:
Shatter
Organizational
Barriers
 Shared purpose vs.
self preservation
 Check egos at the
door

9. Rule #3:
ConnectWith
Community
 Shape core messages
 Communicate
consistently
 Share social impact
stories

10. Rule #4:Adopt
aCause-First
Approach
 Channeled energy
 Pursuit of shared
solutions for greater
good
 Move beyond
awareness

11. Rule #5: Focus
on Market
Segments
 Know how to reach
your audience,
where & when
 Use channels wisely
 Integrate & optimize

12. Rule #6: Inspire
YourAudience
 Stand for something
 Create a compelling
call to action

13. Rule #7:Create
Cognitive
Dissonance
 View individuals as
purposeful decision
makers
 Cater to shared beliefs
that motivate & inspire
action

14. Rule #8 Reduce
Obstacles to
Change
 Lack of vision
 Focus on facts vs.
feelings
 No faith desired
change will work

15. Rule #9:Accept
Shared Risk
 Willingness to test
new approaches
 Greater impact in the
markets being served
 Chance to jump start
innovation

16. Rule #10: Move
at theSpeed of
YourAudience
 Our data-driven world
wants social innovation
 Nonprofits will be
measured in real impact
& outcomes
 Charities must move
from me to we to
achieve societal goals