Facebook has over 1.65 billion monthly active users. YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. and has over 1 billion users total. Twitter has over 86 million monthly users in the United States and 60% of users have purchased from an SMB because of something they saw on Twitter. Instagram has over 400 million monthly active users and user engagement is 58x higher than Facebook and 120x higher than Twitter. Pinterest has over 68 million monthly users in the United States and is popular for planning purchases.

1. STATS
Social Media

2. Facebook alone has over 1.65 billion monthly
active users
1.51 billion users on mobile devices

3. • Over 143,000,000 monthly users in the US (Quantcast)
• More than 1 billion active users (Facebook)
• 71% of American adults with access to the internet use Facebook (Pew
Research)
• On average the ‘Like’ and ‘Share’ buttons are viewed across almost 10
million websites daily (Facebook)
• Americans spend 40 minutes a day on Facebook (Mark Zuckerberg)

5. • Facebook is powerful!
• Allows for e-commerce, videos, etc.
• Drives brand awareness, online sales, leads, social, etc.
• 95.8% of social media marketers worldwide said FB produced the best
ROI (Social Fresh, Firebrand Group and Simply Measured)

6. YouTube is more popular than cable television and
reaches more adults than any cable network.

7. • Over 200 million monthly users (#2) (Quantcast)
• Over 1 billion users total (YouTube)
• People watching per day is up 40% y/y since March 2014 (YouTube)
• YouTube reaches more 18-34 and 18-49 year-olds than any cable
network in the U.S.
• Pretty split with gender, though fairly male dominated
• Men spend 44% more time on the site/month (OpensSlate)

9. Why YouTube?
• ‘How-to’ content to solve problems
• Video is a key component in content marketing
• Many videos are viewed via mobile
• More cord cutting

10. 43% plan to purchase
regularly from the
SMBs they follow.

11. • Over 86 million monthly users in the United States (#8) (Quantcast)
• 23% of online adults use Twitter. (Pew Research Center)
• 10th most popular app on mobile devices (Mobile App Landscape Report)
• 50% have visited or shopped at the website of the SMBs they follow
(Twitter)
• 60% purchased from an SMB because of something they saw on
twitter (Twitter)

13. • Popular with those under 50
• College educated
• 63.5% of social media marketers worldwide said Twitter produced the
best ROI (Social Fresh, Firebrand Group and Simply Measured)
• Clear, concise messaging in a world where people want to just have
the cliff notes
• Discover what is happening right now with your customers, industry,
community, and competitors

14. Over 400 million registered users on LinkedIn

15. • Over 37,000,000 monthly users in the United States (#21) (Quantcast)
• LinkedIn core demographics are between 30 and 49 (BI Intelligence)
• Skewed to well-educated users

17. • Professional networking site
• Knowledge and information sharing hub
• Provide a voice for the brand
• Build industry experts

18. 400 Million monthly active users on
Instagram

19. • Over 17 million people in the US monthly (#55) (Quantcast)
• 53% of users are under the age of 29 (MDG)
• 62% of Americans ages 12-17 are on the network (MDG)
• 4th most popular app on mobile devices (Mobile App Landscape Report)
• User based jump 4x in the last two years with an estimate that 1/3 of
all people in the US will be active on the platform. (MDG)
• Per follower engagement rate for brands is 58x higher than FB and
120x higher than Twitter (Hootsuite)
• 49% of active users check the platform daily (MDG)

21. • Brand posts get 120x more interactions compared with twitter (MDG)
• Instagram edged out FB and Twitter in terms of prestige among young
users. (Bi Intelligence)
• Passionate, engaged and active community
• Creative Context (image-driven), visual content and brand

22. 100 million daily
active users

23. • 11th most popular app on smartphones (Mobile App Landscape Report)
• Snapchat users watch 10 billion videos per day (Statista)
• More than six out of 10 Snapchat users are in the 18-to-24 age group
(BI Intelligence)
• 9,000 snaps per second (DMR)

24. SproutSocial

25. • Popular to those under the age of 34
• Video mobile platform – story telling
• Stories are real-time and expire in 24 hours
• More reflective of who you are, get personal
• Use incentives – 67% of college students want to receive discounts
and coupons from brands (Sumpto)

27. • Over 68 million monthly users in the United States (#10) (Quantcast)
• 28% of adult American Internet users are on Pinterest (Pew Research Center)
• 2/3 of all pinned content comes from business’ websites. (Pinterest)
• 43% of all female-identified US Internet users use Pinterest (BI Intelligence)
• More than 14 million articles are pinned daily (MarketingLand)

29. • 93% use Pinterest to plan purchases (Shopify)
• 96% use Pinterest to gather product information (Shopify)
• Average order value of sales coming from Pinterest is $50 (Shopify)
• A pin on Pinterest has a life-line of 151,200 minutes (Peg Fitzpatrick)

30. 200 million active users
on Google+

31. Business
• Social media provides inbound links, which assist in Search Engine
Optimization
• Social media posts are content focused
• Consider reputation and the importance of reviews for a business
• Businesses also use social business tools to understand market shifts.
• 93% of online research starts with a search engine, and 68% of
consumers check out companies on social networking sites before
buying. (Brandpoint)

33. Where will you be?