This game is similar to Family Feud, but for digital sales teams. Have a little fun while testing the knowledge of the reps to know what to work on in other training groups and/or individual sessions.

1. Cecilie Burleson | Digital Sales Manager

2. Team Round
Split the room into teams of two.
A representative is selected from each team at a time.
They are read a question out loud, and the first person to respond “ring ting ding-a-ling” is given
a shot at responding to the question. If they are correct – a point is given to that team. If they
are incorrect, the other team has a chance to answer. If they answer correctly, they receive the
point. If both answer incorrectly, then no points are received.
After that question, the next representative from each team approaches for their turn to answer
the next question. This will go on for a few rounds (usually until all questions are exhausted).
The team with the most points, win!

3. If I want to target ads to specific sites (ex: local/national
news, medical news, etc.), what am I doing?

4. White-listing
If I want to target ads to specific
sites (ex: local/national news,
medical news, etc.), what am I
doing?
ANSWER

5. This (content) ad position found on newspaper.com will
still be visible with ad blocking enabled.

6. Native
This (content) ad position found on
newspaper.com will still be visible
with ad blocking enabled.
ANSWER

7. Link building and directory updates are important
contributors to this digital solution.

8. Search Engine
Optimization
Link building and directory updates
are important contributors to this
digital solution.
ANSWER

9. Financial Planner Joe, only wants to reach people in the
Seattle DMA reading articles on finances, money and
stocks. What ATD targeting would we use?

10. Contextual
Targeting
Financial Planner Joe, only wants to
reach people in the Seattle DMA
reading articles on finances, money
and stocks. What ATD targeting
would we use?
ANSWER

11. This is the integration of content without disrupting a
users experience.

12. Native
Advertising
This is the integration of content
without disrupting a users
experience.
ANSWER

13. What are the dimensions of a medium rectangle (aka
Big Box)?

14. 300x250
What are the dimensions of a
medium rectangle (aka Big Box)?
ANSWER

15. We are able to target based on credit rating using this
solution.

16. Email
We are able to target based on
credit rating using this solution.
ANSWER

17. What demographic is KitsapSun.com’s primary
audience?

18. 30-50 year old,
males
What demographic is
KitsapSun.com’s primary audience?
ANSWER

19. A ROS ad on KitsapSun.com is to a print ad in Kitsap Sun
as this is to an outdoor billboard.

20. High-impact ad
A ROS ad on KitsapSun.com is to a
print ad in Kitsap Sun
as this is to an outdoor billboard.
ANSWER

21. This digital solution is priced as a cost per lead.

22. Live Chat
This digital solution is priced as a
cost per lead.
ANSWER

23. What does SEO stand for?

24. Search Engine
Optimization
What does SEO stand for?
ANSWER

25. In early 2014, the landscape in which businesses
operate changed forever when this occurred.

26. Internet usage
on mobile
exceed PC (time
spent)
In early 2014, the landscape in
which businesses operate changed
forever when this occurred.
ANSWER

27. This is the term for SEO practices that repetitively use
the same term over and over in hopes to rank better,
but in reality it is a black-hat practice that does more
harm.

28. Keyword Stuffing
This is the term for SEO practices
that repetitively use the same term
over and over in hopes to rank
better, but in reality it is a black-hat
practice that does more harm.
ANSWER

29. What is geo-fencing?

30. Virtual
perimeter for
real world
geography
What is geo-fencing?
ANSWER

31. What does CTR stand for?

32. Click-through
rate
What does CTR stand for?
ANSWER

33. What does CPM stand for?

34. Cost per
thousand
(impressions)
What does CPM stand for?
ANSWER

35. Every time an ad is delivered, this is known as a…

36. Impression
Every time an ad is delivered, this is
known as a…
ANSWER

37. This social media application is 100% mobile

38. Instagram
This social media application is
100% mobile
ANSWER

39. If I wanted to target passengers on the ferry, what
solution would I use?

40. Geo-fencing
(ATD)
If I wanted to target passengers on
the ferry, what solution would I
use?
ANSWER

41. I am a dental office and I want to be on the first page of
Bing, now. What solution would you recommend?

42. Search Engine
Marketing
I am a dental office and I want to be
on the first page of Bing, now.
What solution would you
recommend?
ANSWER

43. Direct mail is to print as this is to digital

44. Email
Direct mail is to print as this is to
digital
ANSWER

45. If I am on a website and the site adjusts when I shrink or
enlarge the screen, this is known as a _______ website.

46. Mobile
Responsive
Website
If I am on a website and the site
adjusts when I shrink or enlarge the
screen, this is known as a _______
website.
ANSWER

47. What significant digital event (announced by Google)
occurred this past summer?

48. Searches on
mobile
surpassed
desktop
What significant digital event
(announced by Google) occurred
this past summer?
ANSWER

49. 97% of visitors don’t take action on a first time visit,
therefore you should do this to bring them back.

50. Site Retargeting
97% of visitors don’t take action on
a first time visit, therefore you
should do this to bring them back.
ANSWER

51. Advertorial is to print as this is to online.

52. Native
Advertorial is to print as this is to
online.
ANSWER

53. Who is our job search partner?

54. Monster
Who is our job search partner?
ANSWER

55. “View More,” “Click Here,” “Learn More,” “Buy Now,”
These are all examples of what?

56. Call-to-action
“View More,” “Click Here,” “Learn
More,” “Buy Now,”
These are all examples of what?
ANSWER

57. 86% of people ROBO
What is ROBO?

58. Research Online
Buy Offline
86% of people ROBO
What is ROBO?
ANSWER

59. This ad position can run on the homepage or auxiliary
pages. It is great to promote an event or sale.
I often refer to it as a Sliding Billboard.

60. Pencil Push
This ad position can run on the
homepage or auxiliary pages. It is
great to promote an event or sale.
I often refer to it as a Sliding
Billboard.
ANSWER

61. What is the average open rate of a targeted corporate
email send?

62. 10%
What is the average open rate of a
targeted corporate email send?
ANSWER

63. If I refer to a bag of skittles (not just looking at
segmenting colors, but dividing the individual pieces),
what am I talking about?

64. Unstructured
Data
If I refer to a bag of skittles (not just
looking at segmenting colors, but
dividing the individual pieces), what
am I talking about?
ANSWER

65. GRP (Gross Rating Point) is a metric for what type of
advertising?

66. Video
GRP (Gross Rating Point) is a metric
for what type of advertising?
ANSWER

67. We once referred to this as STN, what is it now called?

68. ATD (Audience
Targeted
Display)
We once referred to this as STN,
what is it now called.
ANSWER

69. Pandora/Spotify is to radio as
this is to the yellow pages.

70. Search Engine
Marketing
Pandora/Spotify is to radio as this is
to the yellow pages.
ANSWER

71. This is the means by which advertising inventory is
bought and sold via an auction for audience targeted
display and sem.

72. RTB (real-time
bidding)
This is the means by which
advertising inventory is bought and
sold via an auction for audience
targeted display and sem.
ANSWER

73. This high-impact ad position basically rebrands the
homepage of kitsapsun.com with ads on the sides of
the site and a superleaderboard.

74. Wallpaper
This high-impact ad position
basically rebrands the homepage of
kitsapsun.com with ads on the sides
of the site and a super leaderboard.
ANSWER

75. In what month did mobile + tablet officially surpass
desktop on KitsapSun.com?

76. July 2015
In what month did mobile + tablet
officially surpass desktop on
KitsapSun.com?
ANSWER

77. This is also known as your digital storefront.

78. Website
This is also known as your digital
storefront.
ANSWER

79. Brand, Phrase, Exact, Negative – these are variations in
what type of campaign?

80. Search Engine
Marketing
Brand, Phrase, Exact, Negative –
these are variations in what type of
campaign?
ANSWER

81. What is the product by which we can target a particular
audience category on KitsapSun.com?

82. Exelate
What is the product by which we
can target a particular audience
category on KitsapSun.com?
ANSWER

83. Final Round - Questions
A member from the winning team pairs with a member from the “needs improvement” team.
Each pair receives a sheet of paper.
They are asked the following questions out loud, with approximately 5 seconds in between.
At the end, the answers are collected.
Each question is read out loud with the answers from each team (some are a bit comical).
The final score is tallied up, and a winning pair is declared.

84. 40 million small
businesses have this?

85. Companies with these
have 97% more inbound
links?

86. 75% of users never
scroll past the first page
of this?

87. 1/3 of Americans would
rather give up this for a
year, instead of their
mobile phones?

88. Name 5 of 10 Key
Creative Elements of an
online Ad.

89. 93-94% of online
experiences begin with
this?

90. Final Round - Answers

91. 40 million small
businesses have this?
FACEBOOK PAGE
ANSWER

92. Companies with these
have 97% more inbound
links?
BLOGS
ANSWER

93. 75% of users never
scroll past the first page
of this?
SEARCH ENGINE RESULTS PAGE
ANSWER

94. 1/3 of Americans would
rather give up this for a
year, instead of their
mobile phones?
SEX
ANSWER

95. Name 5 of 10 Key
Creative Elements of an
online Ad.
PURPOSE, TARGET AUDIENCE, FOCAL POINT, BENEFIT/VALUE
PROPOSITION, NOTICEABILITY, BRAND LINK, BRAND PERSONALITY,
CTA, RELEVANT LANDING PAGE, MEASURABLE, TESTABLE
ANSWER

96. 93-94% of online
experiences begin with
this?
SEARCH ENGINES
ANSWER

97. And the winner is…
The ultimate winner
is the person that
was a member of the
winning team +
winning pair.