Basics of Social Media
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Some extra stats specific to Kitsap County and Social Media. Population is around 250,000, 90% of which are online (225,000). Of that 72% make a purchase online and 78% (~175,500+) are users on Social Media.
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Basics of Social Media
- 1. WHAT IS SOCIAL MEDIA? Why do I need to consider it?
- 4. 74% of all Internet Users use social media. –Pew Research Center, 1/14
- 5. Facebook alone has over 1.49 billion monthly active users 1.31 billion users on mobile devices
- 6. 320 million active users on Twitter
- 7. 400 million registered users on LinkedIn
- 8. 200 million active users on Google+
- 9. 400 Million monthly active users on Instagram
- 10. YouTube is more popular than cable television and reaches more adults than any cable network.
- 12. Social Media for Business will help you… ■ Be found! ■ Establish a strong brand ■ Increase sales ■ Share information ■ Tap into your customers ■ Build a community ■ Boost your advertising
- 13. Don’t just take the plunge
- 14. Build a plan
- 17. Identify what makes you unique
- 18. Set a strategy
- 19. Provide the right mix.
- 20. Offer value
- 22. Define success
- 23. Engage
- 25. Network
- 26. Integrate
- 27. Share your social media links
- 29. Keep at It
- 30. Let’s take a at a few examples
- 32. Personal and
- 34. ■ Useful tools – Buffer – Hootsuite ■ Schedule in Advance ■ Use IMAGES!!! (preferably not stock images) ■ Be bold, but be smart
- 35. QUESTIONS
Editor's Notes
- What is social media and why is it important? How do I get started and where should I be? How can social media help my business? What are some key social media best practices and etiquette?
- Websites and applications that enable users to create and share content or to participate in social networking. –Oxford Dictionaries
- Digg – articles, videos and original content, easy share Facebook – Connect and share photos, updates, videos and messages with friends Tumblr – create a blog and add info to share from anywhere, follow blogs and reblog Delicious – social bookmarking that allows you to keep, share and discover Flickr – online photo management and sharing Slideshare – discover, share and present presentations and infographics Vine – video sharing Periscope – video through someone elses eyes Pinterest- visual discovery tool for ideas on projects Google+ - connect with family and friends, explore interests Blog – share stories, videos and photos RSS – (Really Simple Syndication), allows for sharing and distribution of web content Twitter – Connect with your friends, short posts. Bebo – chatting/messaging platform Snapchat – talk to friends, view live stories, discover brief moments Reddit – submit content and share/ forum Instagram – image sharing Myspace – similar to facebook LinkedIn – professional network Stumbleupon – web page discovery, ranking and simplify ways to get news Houzz – Ideas on home design with reviews and photos
- What are your objectives?
- Who are your customers? Where are your customers?
- Do you have the time and are you able to make the commitment?
- Create a strategy and a pipeline of content. -Where are you pulling content from (Google Alerts…)
- Original content Shared articles Testimonials Self-promotion
- Expectations Be realistic
- Listen to your audience Tap into what is valuable to them (family photos, pets, kids, etc.)
- Scratch each others back, share, retweet, like, etc.
- Social media must be integrated and work hand-in-hand with all of your marketing, advertising and PR initiatives
- On your website Email signature Marketing collateral Vanity URLs
- Blog once a week Post on FB, Instagram, LinkedIn, etc. 3x/week Tweet 10x week Pin 20x week Don’t abandon your page!
- (hand out on 15 social media best practices)