Social media That Speaks To Your Customers
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This document discusses social media strategies for speaking to customers. It provides biographical information about the author, Michael Bowers, and lists the various social media platforms he uses, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and podcasts. It then gives tips for using each platform and emphasizes creating helpful, simple content that tells your story and builds trust with customers. It also stresses the importance of focusing on sales and personal connections rather than just clicks and likes.
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Social media That Speaks To Your Customers
- 2. Social Media That Speaks To Your Customers
- 3. Michael Bowers Director of the Center for Workforce Development at Columbus State District Center Manager for Ohio SBDC at Columbus State Former Director Columbus Venture Network Former VP of Technology Business Development at the Columbus Chamber
- 4. Columbus State Community College
- 5. E-mail mbowers030@gmail.com About.me https://about.me/michaelbowers Blog http://seekingawesome.com/ Twitter http://twitter.com/MichaelBowers https://twitter.com/CbusWorkforce Facebook https://www.facebook.com/michael.bowers https://www.facebook.com/csccworkforce https://www.facebook.com/SeekingAwesomeBiz Instagram https://instagram.com/michaelbowers/ Google + http://gplus.to/MichaelBowers Pinterest http://pinterest.com/michaelbowers/ LinkedIn http://www.linkedin.com/in/mbowers030 Some of My Social Outposts
- 6. Seeking Awesome Real Talk on Business, Career and Life SeekingAwesome.com
- 7. Everything you do to promote your business to get customers to buy your product / services on a regular basis What Is Marketing?
- 8. What is Sales? The exchange of goods or services for money
- 9. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. via www.copyblogger.com What Is Content Marketing?
- 10. The image and perception are you trying to create for your prospective customers. Remember, you don't own your brand your customers do. You set the stage and do everything you can to help people see the brand the way you want them to see it. However, at the end of the day how they see your brand is up to them. What Is Branding?
- 14. Be Remarkable
- 15. How To Get Your Ideas To Spread
- 16. Being Good Is Easy To Ignore
- 17. Want To Hear From You Want To Ignore You Work The Edges
- 18. Social Activity Is A Funnel Activities Need To Lead To “Conversion”
- 21. Your website represents your business. It needs to help customers do (WHAT) with your business.
- 22. What Do You Want Your Site To Do For Your Business? Class 13: Web Development Concepts 22
- 29. You have to create content ~ Get in the habit of writing Embrace Brevity ~ Not everything is a 5,000 word manifesto. Remember your content will probably be read on a 4 to 5 inch screen Keep it simple ~ This isn’t English class. Write to your audience.
- 31. Know Yourself Focus On What Is Important Set Yourself Apart Build Trust
- 32. Social Media
- 33. Before I start… Don’t be afraid to pick up the phone and meet personally. Focus on sales not clicks and likes
- 34. Don’t Forget The Funnel
- 37. Facebook Page
- 42. LinkedIn Pulse
- 44. YouTube Content
- 49. Instagram
- 50. Pinterest
- 51. Podcasting
- 52. Snapchat
- 53. Live Streaming - Periscope
- 54. You can manage your sites from a single tool. You don’t have to go to each site and it doesn’t take that long. SM Management
- 55. Hootsuite.com
- 58. Final Thoughts (Almost Done)
- 59. To Succeed with Marketing you need to be Strategic and Intentional with your activities
- 61. Everything is always impossible before it works. That is what entrepreneurs are all about – doing what people have told them is impossible.
- 62. Seeking Awesome Real Talk on Business, Career and Life SeekingAwesome.com
Editor's Notes
- Portal through which you can create original content
- Portal through which you can create original content
- Portal through which you can create original content
- Portal through which you can create original content
- Portal through which you can create original content
- Portal through which you can create original content
- Portal through which you can create original content
- Research on companies Research on people Sharing Content that is valuable Make sure your profile is up to date because employers will look at it
- Keep this personal
- Share quality content New facebook algorism makes getting your content seen tough without paying
- Research on companies Research on people Sharing Content that is valuable Make sure your profile is up to date because employers will look at it
- 140 characters Good for sharing content Good for following the feed of companies to see what is important to them (keep in mind this is typically done by a person in the marketing department)
- Research on companies Research on people Sharing Content that is valuable Make sure your profile is up to date because employers will look at it
- Research on companies Research on people Sharing Content that is valuable Make sure your profile is up to date because employers will look at it
- Make it interesting Make it valuable Make it short Embed on other platforms
- Creating valuable content
- Skype Interviews
- Visual Twitter Learn to take good photos with your phone. Let people see what you are doing. Example: Photo of the Nationwide tower before you go in for a meeting.
- Visual Twitter Learn to take good photos with your phone. Let people see what you are doing. Example: Photo of the Nationwide tower before you go in for a meeting.
- Podcasting Quality content Shareable content
- Critical for Social Media.