The following presentation was presented to the Ohio SBDC Statewide Conference on 11/3/2011.

1. Building Your SBDC With
Social Media
ASBDC Conference 2011

2. Who is @MichaelBowers?
District Center Manager for Ohio
SBDC at Columbus State since 2002
SBDC State Star for Ohio in 2007
Won the SBA Innovation and Service
Center of the Year for Ohio and SBA
Region Five in 2007
Striving to accelerate the growth of
entrepreneurship and small business
innovation. #RunNerds Marathoner.
What's worth doing is worth doing for
26.2!

3. Who is the SBDC at Columbus State?
An experienced & award winning team providing
no-cost, one-on-one business management advice
with three centers to serve you at one location:
Core SBDC
Latino SBDC
Manufacturing & Technology SBDC
International Trade Assistance Center

4. Where is the SBDC at Columbus State

5. Ground Rules
No Stupid Questions in this room
(Although I will talk & Tweet about
you afterwards)
I love you all it just may not seem
like it (Tough Love)

6. Why Participate?
Your client’s customers are on-line
and on social media.
Your clients must be there too if
they are going to reach, engage
and sell their customers.

7. Our Story
We realized what we were
doing was not working in
2008

8. We Need To Get People To OGS

9. We Needed to Meet our Goals
We wanted to drive impact
by working with clients that
were building capacity, jobs
and wealth in central Ohio

10. What To Do?
In July of 2008 I opened a
Twitter account….
And the rest is history!

11. Is this what your clients look like?

12. Anyone Can Do Social Media!
I am not a technical person. I know
less about programming and
computers than anyone.
I just know how to push buttons
and I have a pretty cool phone.

13. Words of Wisdom…
“In preparing for battle I have
always found that plans are
useless, but planning is
indispensable.”
- Dwight D. Eisenhower

14. Using Social Media!
Think strategically about the
marketing plan.
How do you use social media tools
to reach the goals of the plan?

15. Think Community?
Social Media is about
Building a “community” of
people interested in what
you do.
It is about engagement
not push sales.

16. Social Media Marketing Is?
Building Activity Above Your
Funnel

17. Social Media Is Simple…
Just Moving People Around the Internet

18. Cool! So What Do We Do?

19. Three Steps in SM Development
Goals ~ What do you want to
achieve?
Platforms ~ Where are your
customers? This will determine
where you should be.
Promotion~ How are you going
to promote and engage?

20. Do You Remember Community?
Social Media is about
Building a “community” of
people interested in what
you do.
Our Site Is A Community Site

21. If You Build It They Will Come
If you in a rural area you
may need to Build The
Community.

22. Putting It All Together

23. E-Mail Marketing

24. Your Website Is Critical
This is where the magic
happens and by magic I
mean SEO and
CONVERSION.

25. www.SBDCColumbus.com

26. Our Members

27. Our Events

28. OhioGrowthSummit.com

29. Your Blog
Thought Leadership
Your Expertise
Your Value

30. Your Blog
Content Drives Traffic.

31. Ideas2Deals.com

32. FaceBook
Engagement
Visual
Easy

33. My Personal Facebook Page

34. facebook.com/SBDC.Columbus

35. facebook.com/ohiogrowthsummit

36. facebook.com/ohiogrowthsummit

37. facebook.com/ohiogrowthsummit

38. facebook.com/ohiogrowthsummit

39. FaceBook Tips
Be sure to direct people to
your page and ask for the
“Like”
Facebook.com/SBDC.Columbus

40. FaceBook Tips
You can schedule your
updates, pictures and videos
but be sure to interact and
respond.
Engagement!

41. Twitter
140 Characters
“Lead” people to where you
would like to go.

42. Twitter.com/MichaelBowers

43. twitter.com/OHGrowthSummit

44. twitter.com/Ohio_SBDC

45. twitter.com/TonyaWilson

46. LinkedIn
Great for business to
business activity.
Big in job seeking and full of
people considering
entrepreneurship

47. linkedin.com/in/mbowers030

48. linkedin.com/groups/Ohio-Growth-Summit-3886844

49. SM Management
You can manage your sites
from a single tool.
You don’t have to go to each
site and it doesn’t take that
long.

50. Hootsuite.com

51. Hootsuite.com

52. YouTube
People like Visual
Great way to draw attention
Google owns it…Google
Likes It!

53. www.youtube.com/ohiosbdc

54. www.youtube.com/ohiosbdc

55. www.youtube.com/ohiosbdc

56. www.youtube.com/ohiosbdc

57. www.youtube.com/ohiosbdc

58. Final Thoughts (Almost Done)

59. Put Your SM On Everything

60. Final Thoughts
Be Strategic. What do you
Want to accomplish?
Always Think Community
Engage, Engage, Engage

61. Final Thoughts
Be Heavy on Content
Don’t Push, Lead
Be Patient. Create Small
Successes.

62. Where Am I?
E-mail mbowers3@cscc.edu
Twitter @MichaelBowers and @Ohio_SBDC
Google + http://gplus.to/MichaelBowers
Facebook https://www.facebook.com/michael.bowers
https://www.facebook.com/SBDC.Columbus
https://www.facebook.com/Ideas2Deals
DailyMile http://www.dailymile.com/people/mdb030
LinkedIn http://www.linkedin.com/in/mbowers030
Blog http://www.ideas2deals.com/
Ohio SBDC http://www.sbdccolumbus.com/

63. If You Choose to Participate…
Do or Do Not…
There Is No Try!

64. For Information on SBDC Activities
The Ohio SBDC at Columbus State
p. 614-287-5294
www.SBDCColumbus.com