The document summarizes a presentation by Phyllis Neill, President and CEO of Buzz12, about the importance of social media and digital marketing. Buzz12 is a digital marketing agency that has helped clients like Brookwood Hospital and Vulcan Materials with their social media strategies since 2009. The presentation explains that social media marketing is effective because it allows businesses to be found online, engage with prospects, showcase their expertise, and drive people to their websites. It provides tips for using key social media platforms like LinkedIn, Facebook, and Twitter to connect with clients and prospects.

1. Birmingham Chapter of CPA’s: Social media and digital marketing Presented by Phyllis Neill President, CEO Buzz12

2. About Buzz12 Helping companies and institutions create and execute digital marketing strategies since 2009. Partner Phyllis Neill 20+ years’ marketing and management Partner David Sher, 35+ years’ Co-CEO of AmSher Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.

3. Why social media? “Soft” reasons: The ways that people want to be communicated with are changing! Why social media marketing works for businesses. Size: FB close to 750 million people; 3 rd largest country in world behind India and China People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential

4. Why social media? “Hard” reason #1: Helps you be found

5. Why social media? “Hard” reason #2: Engage prospects

6. Why social media? “Hard” reason #3: Show off expertise

7. Why social media? “Hard” reason #4: Drive prospects to your web site!

8. Linkedin Make sure your profile is 100% filled out. Establish rigor of Linking in with everyone you meet at end of each day. Once a week, post article on “what are you doing” section of Linkedin (preferably from your company’s blog, or an article your prospects/clients will be interested in)

9. Facebook If you are on Facebook: Be real and personable without being TOO personal (create friends/family group for “TMI” information). Invite clients/prospects, and interact with their daily lives. If you are NOT on Facebook: Create a fake account Create list of top 5 interests, websites Follow their pages on FB to experience

10. Twitter If you are NOT on Twitter: Next time you Google a phrase, go search also on Twitter: www.search.twitter.com , and see what comes up. If you are on Twitter: Once a week, post a link to an article that your prospects and clients would find meaningful. Few times a week, retweet clients/prospects’ links; make comments on links. Be conversational!

11. Buzz12 resources: Sign up for newsletter at our website, www.buzz12.com Facebook Fan page Twitter page YouTube page Linkedin page You can download this presentation at www.slideshare.net/buzz12