While some see Facebook as being less popular with younger users, it remains the dominant social network in the United States and an important platform for businesses and brands to have a presence. Setting up a Facebook page takes around 15 straightforward steps and provides opportunities to increase brand awareness, respond to customer feedback, and boost revenue. The document then outlines the specific steps to set up a Facebook business page and provides tips for populating and moderating the page effectively in its early stages.

1. While Facebook may have lost a step with the cool kids it is still America’s go-
to social network. If you don’t think your company or brand need to have a
Facebook page(s) consider this: chances are your competitors already have them.
This is a lost opportunity to increase brand awareness and drive revenue. If that’s
not enough think about the multiple social outlets willing to give voice to your
clients opinion about an experience with your organization. There is no need for you
to be unaware of publicly posted complaints about your organization. Setting up a
page is easy. While there are fifteen steps to setting up a Facebook page for your
company (we know three more than an addiction recovery program) it shouldn’t
involve tears.
Facebook Business Page Setup Instructions:
1. Go to Facebook.com and log out of any existing accounts.
2. Click on the “Create-A-Page” option
3. Choose what type of page you want to have. This will be generally either
be “company” or “brand/product” depending on your needs.
4. Login to your individual Facebook account.
5. Choose the category best describing your industry. Be careful, you cannot
change your company category unless you delete the page once chosen.
6. Type in the name of your company; no capital letters in the middle of a
word. For example, Facebook would have been acceptable but not
FaceBook.
7. Check the “Agree to Terms” box (perhaps you should have a lawyer for
this part)
8. Click “Get Started”
9. Add a description of your page. Keep it clear and brief.
10. Add websites your clients will be able to access from Facebook page.
11. Facebook wants to know if your organization is real, we’ll leave this one
up to you.
12. If you answered “Yes” Facebook wants to know if it is your company. This
is where you can add administration privileges so you can potentially
prevent the intern from posting photos of what you looked like after
happy hour.
13. Upload your company logo. Follow Facebook’s specifications.
14. Add the page to your favorites on your Facebook account and your web
browser for easy access.

2. 15. Ad posting. This will be the first of Facebook’s many attempts to separate
your organization from some of its money. Skip this for now
16. Voila, you have a Facebook page.
We do not recommend posting every minute to your account. Consider how
often you want to be updated on social networks from your clients when deciding to
post a message. Until your page has thirty “likes” and you have access to Facebook’s
analytical tools (data about your customers browsing habits), block search engines
from finding the page. Make it a perk for your biggest fans and favored clients to
have the first look at your Facebook page and “like” your page and make suggestions
to spruce it up. Once you are confident everything is in working order unblock
search engines and let anyone “like” you on Facebook.
There is a variety of content that can be posted to Facebook. You can link to
sections of your website, photos, videos, product information, blogs, customer
testimonials and more. Most of your content should be about your company, but feel
free to post client content, acceptable humor, unsung employee heroes and the
occasional viral video.
Don’t forget to play good defense. Set up Facebook pages for names like
“(Yourcompany)sucks” and use your imagination as to what anyone with an ax to
grind can dream up to follow your company or product name. You may want to have
a duplicate page for common misspellings of your page name as well. Follow these
tips and with the new business your page brings in you may be able to afford a
social media department!