Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
Social Beat's presentation at the Real Estate Digital Marketiing Conference in Bangalore on 22nd March 2016 where Rohit Uttamchandani talks about how real estate companies can leverage content marketing to drive business results.
Top 10 Tips to Promote Your B2B Business on Social MediaEdtech Learning
Social media offers substantial benefits for B2B businesses by providing a dynamic platform for brand visibility, networking, and lead generation. It facilitates direct engagement with target audiences, allowing for the dissemination of industry insights and thought leadership content. By implementing these tips planned by a digital marketing institute in GTB Nagar Delhi with consistently refining your social media strategy, you can effectively promote your B2B business and drive growth through social channels.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
Social Beat's presentation at the Real Estate Digital Marketiing Conference in Bangalore on 22nd March 2016 where Rohit Uttamchandani talks about how real estate companies can leverage content marketing to drive business results.
Top 10 Tips to Promote Your B2B Business on Social MediaEdtech Learning
Social media offers substantial benefits for B2B businesses by providing a dynamic platform for brand visibility, networking, and lead generation. It facilitates direct engagement with target audiences, allowing for the dissemination of industry insights and thought leadership content. By implementing these tips planned by a digital marketing institute in GTB Nagar Delhi with consistently refining your social media strategy, you can effectively promote your B2B business and drive growth through social channels.
Why Social Media Marketing Is Important for Any Business.pdfMetric Connect
Social media marketing is the use of a variety of online platforms and websites to promote a brand, product or service. It has become a valuable tool for businesses around the world due to its reach and ability to quickly and effectively target an audience. By utilising social media channels, businesses can acquire new customers, interact with existing and potential customers, and even improve their brand awareness. Metric Connect is one of the best service providers for Social Media Marketing in Market Harborough, offering customised strategies and solutions.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Unveiling the Secrets How Does Generative AI Work.pdf
How to use social media to build brand awareness and generate leads
1.
2.
3. Place your screenshot here
Experience
Six years working with
the California Community
College System on marketing
and communications projects
related to contract education.
Go! Launch Marketing Clients
4. Place your screenshot here
Experience
Marketing programs that build
awareness for the services
delivered by contract education
and the value those services
bring to communities,
businesses and government
agencies statewide.
Blog: www.upskillcalifornia.com
5. Place your screenshot here
Experience
Please follow the news and
successes of our community college
contract education practitioners via
UpSkill California’s LinkedIn
Business Page.
We will share your news, successes,
and industry-related content.
6. Place your screenshot here
Experience
Please follow the news and
successes of our community
college contract education
practitioners via UpSkill
California’s Twitter feed.
We’d love to follow and
share your tweets!
7. Measurable Goals
• Participants will be able to describe
how generating impressions
and engagements on social media
builds relationships with prospects
and clients.
• Participants will be able to
communicate the value of content
marketing
• Participants will be able to track
basic social analytics
• Participants will understand the
value of having a LinkedIn Business
Page and of sponsoring content.
8. Social Media Marketing
“Increasing your reputation on social media, through
increased engagement and high-quality content
syndication, will lead to increased online brand presence.
That increased brand presence is going to lead to more
branded searches on Google, and the more branded searches
your brand receives, the higher it’s likely to rank for non-
branded keywords. There’s no specific way to improve your
authority other than to give your audience a quality
experience, but that’s where it all begins.”
—Jayson DeMers, Contributor, Forbes.com
9.
10. Authoritative Content Enhances
Your Organization’s Web Presence
• The online content you develop gives empowered buyers
who are searching for solutions online the answers they
need to make purchase decisions.
• Content development, social media campaigns, and
outbound marketing (e.g. email marketing) are all
inexorable related and strategically complimentary.
• SEO and content marketing now go hand-in-hand; better,
more frequent content will attract links, shares, and other
brand-building signals that will boost rankings.
11. Content Marketing
• The practice of creating and distributing
content that is informative and helpful to
potential customers. Good content then directs
those customers back to your college website,
where you can capture and nurture leads.
Successful content marketing creates positive
associations with your brand.
12. Content Marketing
Content is Key to Building an Online
Presence
• Online content should be developed
with the strategic purpose of giving
empowered buyers the answers they
need to make purchase decisions.
13. Content Marketing
Content is Key to Building an Online Presence
• The content you develop should be aligned with
your brand’s core messaging or objectives; it
should effectively build & support your brand in
the eyes of your audience.
• Your content should directly address your target
audience’s needs and interests. This will allow you
to attract their attention and trust.
14. Content Marketing
Customer-oriented Content
That Feeds Your Online
Channels and Search Engines
• Success Stories
• Cases Studies
• Industry Articles
• Presentations
• Client Endorsements
• Videos
15. • Content helps SEO by providing more web "real estate"
and increasing your domain authority (as well as earning inbound
links).
• It provides source material for a social media marketing campaign.
• It can encourage more email signups and can be used as the basis
for an email marketing campaign.
• It can enhance the value of your landing page and other web pages.
• It can help you build relationships with other online brands and
industries.
16. Why LinkedIn is Essential
For Businesses, Relationships Matter More
Than Ever
Companies that inform and engage their
audience aren’t just selling – they’re
building relationships. Effective use of
LinkedIn helps you forge relationships with
the world’s largest professional community.
17. LinkedIn for Lead Generation
• Traffic from LinkedIn generates the
highest visitor-to-lead conversion rate
(2.74%) of the top social networks, almost
3 times higher than Twitter (.69%) and
Facebook (.77%).
Why LinkedIn is Essential
18. Why LinkedIn is Essential
For B2B Marketing
• LinkedIn reaches more “C” level executives
than any other news or business website.
• 90% of members say they are involved in
purchasing decisions.
• For B2B marketers, this cannot be overlooked.
24. Why LinkedIn is Essential
• Research by LinkedIn shows that members are
almost 50 percent more likely to buy from a
company they engage with on LinkedIn.
• 80 percent of LinkedIn members want to
connect with companies because those
connections provide them opportunities to
enhance their professional decision making.
35. • If one piece of content is intended to
generate sales leads, you can track KPIs
such as email sign-ups and contact form
completions.
• If another piece is intended to develop &
promoting brand trust, you can track social
media traction amongst influencers and
coverage on trustworthy publications.
Basics of Measuring Your Contents’ Success
36. What are Impressions?
Potential impressions have always been an
important metric for advertisers. For traditional
media like newspaper, radio and TV, it has been one
of the only metrics available to gauge success, and
its relevance has stayed just as prominent
throughout the advent of social media.
Social Media Measurements
37. An impression is defined as content
delivered to someone’s feed. A viewer
doesn’t have to engage with the post in
order for it to count as an impression.
What’s tricky about impressions is that
one person can have multiple impressions
of the same piece of content.
Social Media Measurements
38. Engagement, Reach and Impressions
• How many people saw my post (Reach)?
• How many times did my post get
displayed (Impressions)?
• How many times did people interact with
my posts (Engagement)?
Social Media Measurements
40. Social Media Measurements
On LinkedIn:
When you share
an update, a
"view" is
counted when
the update is
loaded on the
viewer's screen.
Viewers do not
necessarily need
to click or read
the update to
count as a view.
59. Tip # 1
Stay Active
It is good to remain active even when
you don’t have original content or breaking
news to post. Remind your contacts that you
are engaged in your industry & are on top of
the latest trends by regularly sharing links to
relevant articles, news, & research.
60. Tip # 2
Leverage @mentions in your status updates. You
can tag or @mention other users and companies in
status updates—much like the way it works on
Facebook, Twitter, and Instagram.
Place the @symbol immediately followed by the
user's/company's name in your status up date. That
user/company will be alerted that you mentioned them,
and their name will also link to their profile/page in the
status update itself.
61. Tip # 3
Effective Strategies For Attracting
Followers.
• Add a “Follow” button to your website.
Get code for a “Follow” button from
developer.linkedin.com to
add to your blog or website.
This lets LinkedIn members follow your
company with a single click.
62. More Tips
• Think Like a Journalist
• Don’t bury the lead. Write concise intros and
headlines that will engage your audience.
• Include a Clear CTA
• Updates with links drive 2x the engagements
• Ask Thoughtful Questions to Involve Your Audience
• Always Include an Image or Some Type of Rich Media
• Post YouTube Videos to Encourage Sharing
• Links to YouTube videos play directly in your
LinkedIn feed.
63. Lastly, Share!
• If I LIKE your post, I am telling you (one
person) something.
• If I SHARE your post, I am extending the
reach of your post to all my 1,100+
followers.
• Please share the posts of your collogues
that you consider valuable.
• LIKE + SHARE is the most helpful.