The document outlines a social media strategy for DME Sports Club. It assigns ownership of channels like the blog, Facebook, LinkedIn, and YouTube. It provides objectives for each channel such as brand awareness, engagement, and lead generation. It also gives guidance on content like sharing links, posts, and videos. Budgets are suggested for promoting the Facebook page. The strategy aims to grow the fan base through active participation on various social media platforms.

1. DME Sports Club
Social Media Strategy

2. First Things First
Before we get started on our social media initiatives, here are some action
items to keep in mind:
• Jab, Jab, Right Hook — Give, Give, Ask!
• We will assign ownership of each channel/strategy to someone.
• Social media is a great channel for lead generation and customer acquisition—
don’t forget this.
• We will create a social media policy and distribute it.
• Please be active participants in social media—there will be incentives!
• Always visit DME Sports home page.

3. Blog
Hannah will be in charge of editing the blog.
• We need a minimum of 4-5, 400-500 word posts per month
• We will keep it fresh, up to date, and exciting.
• Increase brand awareness
• Encourage comments and engagement
• External linking (DMESports.com, tournament websites, etc.)
Other thoughts
√ Add social sharing icons
√ Add a Tweet This button
√ Promote each blog on social channels

4. Facebook
Objectives:
• Brand awareness and engagement
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Other thoughts
√ Set up sponsored posts and ads
√ Set up Facebook tabs that sync to your marketing automation platform

5. Facebook, continued:
• Paying to promote the DME
Sports page and to
sponsor/promote posts will help
to gain more of a fan base.
• We can target which audience we
want to see our posts by selected
certain key words.
Pricing
Avg. # likes
per day
Cost for 1
month
$5.00/day 4 - 16 $142.32
$10.00/day 8 - 31 $284.54
$15.00/day 12 - 47 $426.81

6. LinkedIn
Objectives:
• Brand awareness and engagement
• Share a mix of relevant links, blog posts, and engaging content
• Promote upcoming events
• Engage with influencers
Other thoughts
√ Create and join relevant groups
√ Encourage employee participation
√ Monitor and participate in Q&A

7. Twitter
Objectives:
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
• Segment influencers and create lists
• Communicate issues from social media to support team and ensure follow-up
• Listen and respond to relevant conversations
• Build reputation

8. Google+
Objectives:
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links, blog posts, and engaging content
Other thoughts
√ Optimize for SEO
√ Create and promote upcoming events

9. Youtube
Objectives:
• Brand awareness and engagement
• Viral sharing
• Showcase company culture
• Post product videos and demos
• Create a video series to share
Other thoughts
√ Determine ownership of video execution
√ Create social strategy for promotion
√ Get customers, partners, and influencers involved in video creation

10. Instagram, Flickr, Snapchat,
Pinterest, and Foursquare
Objectives:
• Brand awareness
• Engagement with visual assets
• Showcase products
• Showcase company culture
• Showcase marketing events
• Link back to website, blog, and other content assets
Other thoughts
√ Determine ownership of photo sites
√ Encourage employees to participate and share their own photos

11. Social Media Usernames
Instagram: @DMESportsClub Youtube: DME Sports
Twitter: @DMESportsClub Flickr: TBD
Facebook: DME Sports Club LinkedIn: TBD
Snapchat: @DMESportsClub Pinterest: TBD
Passwords/Access to accounts will be given once
channels have been designated!

12. Together, we
can grow our
fan base!
Things to remember:
- Communication is key
- Be creative
- Have fun!