Since the inception of the internet the world has become more and more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media has or is about to impact your world. From customer service, to sales, to marketing and hiring, Social Media’s effect can be felt in almost every department of most companies.
We wanted to better understand how the business community of the Golden Horseshoe in Ontario have been affected by Social Media.
The following pages is a summary of conversations and interviews we’ve had from January to March 2012 with close to 100 business owners and senior managers about how Social Media has or has not impacted them.
This is by no means a scientific study, rather it’s a collection of candid conversations and keen insights into the real world of Social Media for business.
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
Latest Instagram Marketing Strategy 2020
Posting At The Right Time
Timing is everything when using Instagram marketing. Your engagement depends
on your timing. If you post at a bad time you might end up being unnoticed. Early
morning or late in the evening is the optimal time to post. The worst day for
engagement during a week is Sunday while Monday and Thursday tend to possess
highest Instagram follower engagement and trac.
Follow Similar Instagram Proles
Follow people that follow an equivalent interest you wish . If you follow people with
similar interests you will be sure to get noticed. Plus, they are more likely to follow
you back. Reach out to people who you believe would be interested in your
products.
Get a Suitable Instagram Name
It is unlikely that folks are going to be checking out you by your name unless, you're
a star . So create names revolving around your business website or the industry
that you simply are working in. Now, when people associated with your industry
search the relative keywords, it's more likely that your prole will show up. Here is a
powerful Instagram marketing strategy. Make your "user name" just like what
you're selling because that's what people are checking out .
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Learn Content Marketing Lingo: Here’s 17 of the basic terms!Brandon Rossi
Here is a list of some of the most basic terms in a content marketers arsenal. To understand some of the concepts on my blog you may need to just glance at this just to see what I am referring to more in-depth.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Hashtags with Gionee Profile.
This will give you a clear view for the company profile and Hashtags. Guys look at it and simplify your life and your exploration
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Disasters are caused by single- or multiple-event natural hazards that, (for various reasons), cause extreme levels of mortality, morbidity, homelessness, joblessness, economic losses, or environmental impacts. The keys to resilience: 1) know the history of past disasters 2) be prepared 3) have a warning system 4) evacuate 5) learn from the experience
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Productive social media management tool for marketersIndazo
According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing.https://www.indazo.com/blog/category/social-media/
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Instagram is a big hit for many businesses! We are an official partner of Instagram and we have successfully integrate it into our Hootsuite platform. You can expect practical tips and creating a Instagram strategy plan for your business!
Social media coaches at Hootsuite have compiled Instagram strategic tips for businesses to apply to influence their Instagram success.
Download the Instagram Strategy Guide here: http://ow.ly/V0CUZ
and watch the recording on Youtube here: http://ow.ly/V0GY9
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Learn Content Marketing Lingo: Here’s 17 of the basic terms!Brandon Rossi
Here is a list of some of the most basic terms in a content marketers arsenal. To understand some of the concepts on my blog you may need to just glance at this just to see what I am referring to more in-depth.
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.
Hashtags with Gionee Profile.
This will give you a clear view for the company profile and Hashtags. Guys look at it and simplify your life and your exploration
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Disasters are caused by single- or multiple-event natural hazards that, (for various reasons), cause extreme levels of mortality, morbidity, homelessness, joblessness, economic losses, or environmental impacts. The keys to resilience: 1) know the history of past disasters 2) be prepared 3) have a warning system 4) evacuate 5) learn from the experience
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
NOTABLE SEVERE WINDSTORM EVENTS AND DISASTERS OF 2014. November 30th marked the official end of a quiet 2014 Atlantic Basin hurricane season. There were eight named storms, six of which were hurricanes, with only two (Edouard and Gonzalo) becoming major storms. The Atlantic basin, which includes the Gulf of Mexico and the Caribbean, produced the fewest tropical cyclones and fewest named storms since 1997. November 30th marked the official end of a very active 2014 Eastern Pacific hurricane season– the most active season since 1992.There were 20 named storms, the most in 22 years, peaking 2-3 years after El Niño . Of those named storms, 14 became hurricanes, with nine of them developing into major hurricanes.In general, meteorologists believe that El Niño conditions suppress hurricane activity in the Atlantic and increase it in the Pacific. A new study suggests that there may be a delayed reaction, with peak hurricane activity in the northeastern Pacific happening two or three years after an El Niño peak. Presentation courtesy of Dr Walter Hays, Global Alliance for Disaster Reduction
The Chaparrastique volcano, which is located in the San Miguel municipality about 140 km (87 miles) east of San Salvador, the capital, spewed ash over a wide area known for its coffee plantations. After erupting 26 times in the last 500 years, Chaparrastique is considered the most active of El Salvador’s 23 active volcanoes. THE KEYS TO RESILIENCE and recovery from volcanic disasters: 1) know the eruptive history of your region’s volcanoes; 2) be prepared; 3) have a warning system; 4) evacuate; 5) learn from the experience and start over
Health has gained recognition as a foreign policy concern in recent years. Political leaders increasingly address global health problems within their international relations agendas. The confluence of health and foreign policy has opened these issues to analysis that helps clarify the tenets and determinants of this linkage, offering a new framework for international health policy. Yet as health remains profoundly bound to altruistic values, caution is required before generalizing about the positive outcomes of merging international health and foreign policy principles. In particular, the possible side-effects of this framework deserve further consideration. This paper examines the interaction of health and foreign policy in humanitarian action, where public health and foreign policy are often in direct conflict. Using a case-based approach, this analysis shows that health and foreign policy need not be at odds in this context, although there are situations where altruistic and interest-based values compete. The hierarchy of foreign policy functions must be challenged to avoid misuse of national authority where health interventions do not coincide with national security and domestic interests
Mitigation and adaptation strategies for coping with the potential adverse effects of global climate change. If the predictions are right, we will be living with the effects of global climate change for the rest of our lives. Presentation courtesy of Dr. Walter Hays, Global Alliance for Disaster Reduction.
ALL NATURAL HAZARDS. Capacity for intelligent emergency response, recovery and reconstructionis is essential for community resilience. Presentation courtesy of Dr Walter Hays, Global Alliance for Disaster Reduction
We interviewed over 100 business owners and asked them about what they were doing with regard to social media for their business. This report details what's working, what's not and some recommendations
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Similar to Golden Horseshoe Social Media Report - An interview summary of 100 CEO's and how the use social media for business. (20)
For clients, associations, and business groups looking for speaking that is memorable, built with impact and relevant to today's changing markets and new speed of business.
The Thornton Group - Finding and Keeping the Best Talent - An 8 Step Hiring ...Neil Thornton HBA, MA
Finding, keeping and engaging top talent remains a priority for most, if not all of our clients today. To help, we have developed a unique approach to recruiting that is celebrating incredible success.
Time association insights yep hamilton chamber - 2016 - thornton groupNeil Thornton HBA, MA
As requested, the accompanying presentation for the new 'Time Association Insights' report. From the recent YEP presentation for the Hamilton Chamber of Commerce. Please connect to request a copy of the report.
Trigger Strategies - Brand Influence and Presence - The 3 Keys to the C-Suite...Neil Thornton HBA, MA
A new report for the Human Resource Professionals Association, directed to the Human Resource manager. Brand, Influence and Presence are the 3 keys to success.
Impact and Influence - Own the room - Ontario Chamber ExecutivesNeil Thornton HBA, MA
How you walk in a room, make an impression and leave an impact is ‘the’ most important business skill you can polish and improve. Presented to the Ontario Chamber Executives - November 2014
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Training my puppy and implementation in this story
Golden Horseshoe Social Media Report - An interview summary of 100 CEO's and how the use social media for business.
1. Social Media For Business
A look at the Golden Horseshoe – what’s working and why
As prepared by
1
2. Table of Contents
Introduction 3
Executive summary 4
The study 5
Positive results 11
Troubling trends 12
The gap is growing 13
Recommendations 14
About the authors 23
2
Triggerstrategies.ca
3. Introduction
Since the inception of the internet the world has become more and
more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media
has or is about to impact your world. From customer service, to
sales, to marketing and hiring, Social Media’s effect can be felt in
almost every department of most companies.
We wanted to better understand how the business community of
the Golden Horseshoe in Ontario have been affected by Social
Media.
The following pages is a summary of conversations and interviews
we’ve had from January to March 2012 with close to 100 business
owners and senior managers about how Social Media has or has not
impacted them.
This is by no means a scientific study, rather it’s a collection of
candid conversations and keen insights into the real world of Social
Media for business.
3
Triggerstrategies.ca
4. Executive Summary
At the conclusion of our interviews we
noticed that all of the companies we
spoke with fell into one of five distinct
stages in their Social Media journey.
As you can see in this diagram at least
80% of the firms we talked with are
using Social Media, however, only a
small portion are seeing distinct
results. This may lead some of you to
conclude that Social Media doesn’t
work, but the reason many are not
seeing tangible results is because they
are either just beginning to use it or
they have no strategy in place to drive
it.
4
Triggerstrategies.ca
5. The Study
There are numerous tools that can be used for social media. Below represents what tools were most used by the
respondents. As you can see Facebook, Twitter and Linkedin were by far the most popular.
5
Triggerstrategies.ca
6. The Study
A beautiful part of the internet is the ability to find content in the format we personally enjoy most, be it
text, video, audio or photos. Below you can see that the majority of the content being produced by the
respondents was text based, while links, video and photos all tied for second.
6
Triggerstrategies.ca
7. The Study
Because Social Media is new to many of the companies we spoke with, almost half had no formal goals set. Of
those companies that did set goals, many were focused on the number of followers/likes and some identified
dialogue and engagement as important goals.
7
Triggerstrategies.ca
8. The Study
The biggest mystery attached to Social Media is how to measure it. Some firms focused on numbers like
“followers” or “likes”, while others focused more on how many people shared and commented on what was
posted. And still others wanted hard numbers like sales dollars generated.
We can without a doubt attest to the fact that there is not a universal measurement that everyone could agree
upon. What it really came down to is what their expectations were of Social Media. Some of the firms we spoke
with are naturally social by nature and the tools of Social Media were a natural extension of what they were
already doing, while other companies are either completely terrified of it or have no idea how it could provide a
benefit.
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9. The Study
70% of the businesses we spoke with had no budget allocated to Social Media. Many of them did admit that they
had dedicated staff who spent time on Social Media but they did not allocate dollars to content
development, promotions or staff. Of the companies that did have a budget, it was almost exclusively dedicated
to staff.
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10. The Study
Even though almost half of the companies we spoke with did not have formalized goals and a majority have no
budget allocated to Social Media over 70% believe that Social Media is very important to the growth of their
business.
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11. Positive Results
After analyzing all of the interviews and conversations we found specific areas where companies using
Social Media were seeing positive results.
Hiring: Meridian Credit Union have utilized Linkedin for the majority of their recruitment. They found
that many of the profiles on Linkedin were more thorough than the actual resumes of some applicants.
Customer Service: Companies like CAA Niagara are using Social Media to provide answers to customer’s
questions in real time as well as directing them to important news, tips and information when they need
it most.
Sales Support: Schools like Niagara College and Niagara Christian Community of Schools are using
student testimonials, videos and photos to tell the story of the institution and why it’s a great place to
attend.
Customer Retention: Businesses like Innovative Kitchen Design provide their customers with recipes
from leading Niagara Chefs, video tips to help customers care for their new kitchens and discounts at
kitchen supply stores.
Customer Education: Companies like Beatties Basics provide valuable product information to help
consumers make better choices. Nino D’Ambra Hair & Aesthetics use Facebook to give weekly tips on
hair styles, make-up and hair care products attracting people from far outside their geographic region.
New Market Acquisition: HOCO Entertainment is reaching international markets and bringing in new
visitors to Niagara.
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12. Troubling Trends
While the study did uncover numerous success stories, at the same time the report identified four
areas where businesses were struggling with their Social Media activities. These trends are not
exclusive to the Golden Horseshoe as we’ve seen evidence from third party research related to Social
Media.
Campaigns: Trying to force traditional marketing tactics into Social Media. While
contesting, promotions and yes campaigns can be effective, many companies we spoke with lose
people quickly when its all they offer. Social Media is most effective when it’s a mix of giving
value, engaging, promoting and sharing.
Selling Only: Very similar to campaigns are companies using Social Media exclusively to sell. The study
found that this group typically posts messages very infrequently and when they do it’s only to promote
their special of the week or a sale they’re having. While this will appeal to some people, the vast
majority of people using Social Media will be turned off by this.
Long periods of time with no contact: Another trend we noticed were companies that set up pages or
accounts, made a few posts and then nothing for months and in one case two years. We found that for
Social Media to work, you need to be there. Just like offline connections, Social Media takes a certain
level of commitment.
Putting the intern in charge: Because Social Media requires a time commitment, in some cases a major
time commitment, it is often delegated to the low man on the rung; the intern. While they do have the
time, they do not always possess the understanding of the business or the companies customers. Social
Media is a real-time medium and requires individuals who know how to properly communicate with
the market.
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13. The gap is growing
One of the biggest findings of the study was the gap between companies using Social Media for extended
periods of time and companies that were using it sporadically or not at all. The businesses using it
consistently were seeing exponential results and relevancy within their markets, while companies that are
not using it, fearful of it or very sporadic in their application are only seeing incremental growth at best.
= companies using social media
= companies not using or sporadic use of social media
R
e
s
u The gap is widening
l
t
s
Time
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14. Recommendations
Based on all of the data from the study and our consulting work over the last two
years we have compiled a best practices formula for businesses looking to use
Social Media.
The Social Media marketing development process
1.Expectations
2.Goals and objectives
3.Build the team
4.Overall strategy
5.Budget
6.Social Media policy
7.Content strategy & editorial calendar
8.Choose platforms
9.Set-up accounts and team training
10.Engaging with the community
11.Monitoring and analytics
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15. Recommendations
Expectations
It’s essential before beginning any Social Media initiative that everyone involved
discuss what their expectations are. These include desired results, time and
resource commitments, what the team should look like, impact on the
business, and how important Social Media will be in the overall marketing mix.
It’s this type of discussion that will determine how to best proceed and what
success will look like. Social Media is
simply a set of
tools, it’s what you
Goals & Objectives do with them that
While it is sometimes difficult to apply specific sales goals to Social Media, will determine
especially when first starting, it’s important to put in place milestones and targets your success.
that can be measured and monitored.
Goals can include:
• Number of communities you will participate in
• Number of people following/liking various pages
• Website traffic from Social Media sites
• Content being shared and commented on
• Newsletter subscribers
• Overall audience growth
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16. Recommendations
Build your team
Your Social Media program can consist of two teams:
Administration Ensure you have
Content providers
the right people in
The admin team will be responsible for setting up accounts, managing passwords, the right role.
monitoring the sites for comments, responding to the community, uploading
content as per the content schedule and ensuring the social media policy is being
followed.
The content providers will be responsible for creating and or sourcing content in
various media formats (text/video/photo/audio) that fit within the Social Media
strategy. The content team will have an editorial calendar that they work within.
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17. Recommendations
Overall Strategy
Social Media is not a stand alone department, it is part of the marketing
department. It’s a series of tools designed to give you the opportunity to
communicate with your audiences in an open and honest way with two-way
dialogue.
Social Media that
Your Social Media strategy needs to fit within your marketing strategy and
compliment it.
is not connected
to your
At this stage we suggest focusing on the following questions:
sales, marketing,
Who do we want to communicate with? customer service
How many different communities do we want to engage with?
What do we want to be known for?
and human
What is important to each community? resources is just
Where are they getting their information now?
What information is your community interested in?
noise.
What information does your community need that it’s not getting?
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18. Recommendations
Budget
While the tools of Social Media are free, the time of your team is not. A budget
needs to be established to determine how much time individuals will dedicate as
well as the cost to produce content. Social Media tools
are free but the
Budget items can include:
time and
• Video production/editing commitment it
• Ghost writing
• Professional photography takes to do it right
• Prizes or giveaways have a cost
• Graphic design
associated to it.
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19. Recommendations
Establish your Social Media policies
It’s important to let your staff know what is and isn’t acceptable when it comes to
their professional lives in the Social Media arena. It’s also important to ensure your
business has a crisis plan in place. Think about all the possible “worst case Be prepared
scenarios” and how you will react quickly and professionally. because
This shouldn’t become a bogged down legal document, but it needs to work something can
through what is expected and accepted. If your people don’t know what is and will happen.
acceptable they will make up their own rules. We recommend that your legal
representation be consulted.
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20. Recommendations
Content strategy and editorial calendar
The first step is to determine what types of media your audiences prefer. This can include video, text, audio and photos.
From there determine who within your team has the ability and is comfortable producing content in the various forms. The
last step is to determine what topics will be developed and in what format. From here you put this all into a calendar
format.
Example
Topic Format Author 1st proof Final Go Live
RRSP Video Joe Smith Feb 15 Feb 25 Feb 28
Savings Blog Mary Jones Feb 20 March 1 March 5
Mortgages Video Eric Timms March 1 March 10 March 20
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21. Recommendations
Choose platforms and set-up accounts
Here is where you determine what social tools to utilize to communicate with your
communities. There are numerous choices, but the most prevalent are
Facebook, Twitter, Linkedin, Youtube, Pinterest and Flickr.
We recommend starting slowly with one or two platforms, establishing some
connections, engaging them and then start sharing content.
Setting up the
At this stage you will also want to do some training of your staff so they feel different tools you
comfortable connecting and sharing with your sites and recommending them to
their friends and connections. will use is one of
the last steps in a
successful Social
Media program.
Engaging the community
Now that all of the planning and training is completed and the content
development is well underway, it’s time to start engaging with your communities
on a regular basis.
Some communities will be more active than others, and others may take some
time to catch on, but it’s critical to establish a consistent approach so people know
what to expect.
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22. Recommendations
Monitoring and Analysis
It’s important to know how you’re doing. While direct sales may be the ultimate Return on
goal, that will take time. You’ll want to monitor the following:
investment is a big
• Followers/Likes to various pages topic of
• Comments and engagement
• How much and how often content is shared
discussion, unders
• Amount of conversation about your brand within your communities tand what you
• Sharing of content
• Website traffic from Social Media sites
want to measure
• Newsletter subscribers and why.
• Overall audience growth
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23. About the authors
We get approached by business owners because they are not happy with sales and growth. After our
first conversation we usually find out they have trouble getting things done because of one or two
things. The company has grown to a new size, or they simply do not have the right people in the right
places. Because of this, they are unsure about what to do next.
So we do four things:
1. We work with your team, to make sure you have the right people in the right roles
2. We work with your company to ensure you have a clear and committed corporate vision and Neil Thornton
strategy Trigger Strategies
Direct: (905) 401-1434
3. We work with you and your team to better communicate with and service your market and neil@triggerstrategies.ca
customers
4. And lastly we put everything into action with dates, commitments, resources and accountability. We
measure results and help you drive change
These owners tell us they do not want theories and books, they want us to get s@#! done.
If that sounds like something you need, call us.
Larry Anderson
Trigger Strategies
Direct: (905) 321-2663
larry@triggerstrategies.ca
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