The document discusses alternative social media management tools to HootSuite. It introduces 5 tools: Buffer, Tweetdeck, SumoRank, Sprout Social, and IFTTT. For each tool, it provides a brief description of what it is known for, which social media platforms it supports, its origins, and some of its core capabilities. The document recommends trying the free versions of these tools to see which is the best fit for managing your business's social media accounts.

2. 1. Pave The Way For The Impressive Social Media Tools That Aren’t HootSuite
They are not ‘HootSuite’, yet they glibly shore up the medley of the
Facebook profiles & business pages, LinkedIn groups & company pages,
Wordpress, Google+ pages, RSS Feeds, Twitter accounts, and several
other social media platforms. Some are ‘on the house’, and some may cost
you a dime, nevertheless, what’s common is their utility to peacefully keep
and operate all your social media channels.
If the question “who’re they?” is popping in your brains, then click your
mouse & read on!

3. 2. Firstly, Have A Down Pat Of Why You Need A Social Media Tool
{Do you know? Over 60% of your company referrals on Twitter take place
when you aren’t around, and 42% of users expect the brand response for
their query within a span of an hour!}
Your social media channels can every so often behave in an antithetical
manner by connecting your brand with the audience, and delivering the latest
scoop about the wares and services on one side, and losing the grasp on the
precious audience while shuffling between the various social media platforms
for management purposes on the other side.

4. But, the savvy internet users can become laser-focused by tracking &
managing the various social media channels- especially on mobile, by
means of the advanced social media tools that solely accomplish the
tasks of sharing, interacting, engaging and supervise/scheduling posts
on the different social media channels at the right point of time.

5. 3. Why Do You Need A Social Media Tool Other Than HootSuite?
How do you like your bread?
Some of you might like the plain bread and butter, the sweeter lot will go
for jam-bread, health conscious will have brown bread, and the foodies
will choose to have the bread topped up with mozzarella cheese and
yummy veggies. Same is the case with the businesses. Every brand,
business, individual, and social media platform works for a unique goal,
project, and audience.

6. By any chance, HootSuite is not bad. This intelligent tool smartly carries
out the diverse activities on the social media accounts from liking to
sharing & responding. Also, its eagle’s eyes pierce through analytics and
reports and do what’s good for the steady progress of your business.
Moreover, it offers a free version, premium version, and lot other apps.
However, there are lot more innovative tools waiting for you with the
doors open towards the world full of opportunities.

7. 4. In A Nutshell, The Social Media Tools That Can Swop HootSuite
Below is the shortlisted cluster of social media tools that is all set to complement
the unique needs and tactfully handle your bustling panel of social media
channels:
 Buffer
 Tweetdeck
 SumoRank
 Sprout Social
 IFTTT
Click on and let them introduce themselves to you!

8. 5. Meet Buffer!
Hey, I am “Buffer”.
I am well-known for my handy, clean and efficient management.
I am compatible with almost all the social platforms namely Facebook,
Twitter, LinkedIn, Google+ and Pinterest.
I started out my journey for the people/brands that love to tweet, post or
share a lot.

9. I am supposed to be best at:
 Offering analytics about the time, space, and kind of content that will
fetch the maximum engagement and response.
 Crafting captivating image posts using Pablo, my free image creation
tool.
 Scheduling content so that all the social media channels of the user
remain updated with the relevant, amazing, and real-time content.
 Tracking the engagement metrics and post-performance by blurting
out details regarding the shares, comments, clicks, and favorites.

10. I still have to work up on my responses to bulk tweets and interactions
on the social media channels with an enormous line of followers.
Hire me for free, or explore my full potential by taking my premium
services that can cost you around $102 to $2,550 / year.

11. 6. Meet Tweetdeck!
Hey, I am “Tweetdeck”
I am well-known for my clean and responsive interface that focuses upon
Twitter.
I am compatible with Twitter and all the Twitter streams.
I started out my journey as a Google Chrome app or a desktop app that
facilitate users to follow, respond, swill out, and clean up the twitter-based
accounts.

12. I am supposed to be best at:
 Providing the hottest Twitter news and trends.
 Tracking the real-time updates on the Twitter based on many filters
like specific words, hashtags, images, retweets, engagement, etc.
 Setting/Scheduling the desktop notifications to remind the user to
respond to the particular comment or question in the real time.
 Posting easily and quickly, and joining the trending discussions.
I still have to work up on my skills to manage the multiple Twitter
accounts in one time, and to get better analytics. I face a little hitch in
editing the images of scheduled tweets.
Hire me for free!

13. 7. Meet SumoRank!
Hey, I am “SumoRank”
I am well-known for my easy-to-use engaging interface.
I am compatible with Facebook.
I started my journey by moving stealthily into the competition and help the
users understand their position against the peers.

14. I am supposed to be best at:
 Analyzing the performance of the user’s Facebook through its URL.
 Allowing the surreptitious glance of the Facebook page’s interactions
and engagement.
 Identifying the competition, opportunities, trends and improvement
areas.
I still have to work up on that’s too great not to share.
Hire me for 1st four free searches per day. Also, I offer the limitless
searches if used via BuzzSumo Pro account.

15. 8. Meet Sprout Social!
Hey, I am “Sprout Social”
I am well-known for my up-and-about management via my mobile
adaptation on iPhone and Android.
I am compatible with Twitter, Facebook, YouTube, and LinkedIn.
I started my journey as a manager and monitor of the hustle bustle on the
social media channels.

16. I am supposed to be best at:
 Scheduling tweets and posts on the social media channels to keep
them animated.
 Producing the web alerts regarding the brand mentions on the
blogs, news, and other content sources.
 Offering the social media analytics for the entire business.
 Providing the additional functionality of customer relationship
management and redressal.
I still have to work up on my voice brand metrics.
Hire me by shelling out around $39–$99 monthly. If you take my basic
$39 plan, then I’ll manage upto 10 profiles and provide only limited
monitoring services

17. 9.Meet IFTTT!
Hey, I am “IFTTT” (If This, Then That)
I am well-known for my lucid interface, linkable channels, and searchable
database of popular recipes.
I am most compatible with LinkedIn, an important corporate web platform.
I started my journey to help the users transform the professional network of
LinkedIn into the potent marketing tool by linking to other significant online
services.

18. I am supposed to be best at:
 Automating the protracted functions amidst the 3rd party apps like
HootSuite and Evernote in order to cut down the engagement time.
 Generating automatic e-mails to the connection who accepts the
request on the platform, as well as the congratulation wishes to the
contacts on reaching the big milestones.
 Sharing the Facebook updates or the latest blog posts on the
LinkedIn profile.
 Connecting to over 200 apps and almost all the major social media
networks.

19. I still have to work up on my ability to distinguish between the similar type
of hashtags, and repeated posting issues.
Hire me for free!

20. 10. Final Words
 Get the trial or free versions of these five social media tools.
 Test them on the different parameters suiting your objective, and
find the favorite “bread” for your business.
 And, it’s my assurance that these will ease up the management of
your social media accounts to a great degree.
 Happy Trial!

21. Thank You
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