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Social media and small business

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SmallBizUp
SmallBizUp

This document discusses how small businesses can get started with social media. It defines social media as online technologies that allow people to share opinions and experiences. The document outlines why social media is important for small businesses, noting that it influences consumers' decisions and search engines. It provides a five step approach for small businesses to get started: 1) secure your business name on social media sites, 2) develop a website and social media strategy, 3) claim local business listings, 4) sign up for alerts, and 5) get involved by learning, listening, interacting and growing your social media presence over time. The bottom line is that word of mouth discussions on social media are more influential than traditional media, social media is now essential, and

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Social Media for Small Businesses By: Rod Freeman For: The Walden Business Association Location: Jacobowitz & Gubits LLP, Walden NY Date: May 7, 2010
Agenda ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
WWW HTML SMS CSS BLOG PHP RSS WEB 2.0 Tweet UCG Wiki RT API WTF? What is Social Media?
Defined technically, Social Media is… ,[object Object],[object Object],What is Social Media? Source: iStockphoto
Defined simply, Social Media is… ,[object Object],What is Social Media? ,[object Object],[object Object],[object Object],connecting On-line tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defined even simpler, Social Media is… What is Social Media? like word of mouth on Steroids .
Is Social Media a fad? ,[object Object],What is Social Media?
Consider this: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.youtube.com/user/Socialnomics09 What is Social Media?
Agenda ,[object Object],[object Object],[object Object],[object Object]
Social Media usage is up (big time) ,[object Object],[object Object],Why you need to care Source: The Nielsen Company What products do you use as part of your total marketing strategy (2008 vs. 2010)?
Social Media influences people ,[object Object],[object Object],[object Object],[object Object],[object Object],Why you need to care
Social Media influences search engines ,[object Object],Why you need to care ,[object Object]
Social Media presence is expected ,[object Object],[object Object],[object Object],[object Object],Why you need to care 1. According to BIA/Kelsey’s ( www.bia.com and www.kelseygroup.com ) User View Wave VII 2. Cone Business in Social Media Study, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object]
Five steps to getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
1. Secure your name/brand ,[object Object],[object Object],How you can get started
2. Get a Website and develop a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
3. Claim your local map profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
4. Sign up for alerts and analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
5. Get Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
5. Get Involved (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started
Agenda ,[object Object],[object Object],[object Object],[object Object]
Three take away messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bottom line
Thank You Rod Freeman, SmallBizUp www.smallbizup.com [email_address] Twitter.com/smallbizup Facebook.com/smallbizup

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Social media and small business

  • 1. Social Media for Small Businesses By: Rod Freeman For: The Walden Business Association Location: Jacobowitz & Gubits LLP, Walden NY Date: May 7, 2010
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  • 4. WWW HTML SMS CSS BLOG PHP RSS WEB 2.0 Tweet UCG Wiki RT API WTF? What is Social Media?
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  • 7. Defined even simpler, Social Media is… What is Social Media? like word of mouth on Steroids .
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  • 25. Thank You Rod Freeman, SmallBizUp www.smallbizup.com [email_address] Twitter.com/smallbizup Facebook.com/smallbizup