This document provides guidance on developing an effective social media strategy. It recommends that organizations use data to inform their strategy, establish trust with helpful content, and publish great posts. The document also advises evaluating current social media use, competitors' content, audience preferences, and defining goals and key messages to align content. Finally, it suggests balancing different types of content across major platforms like Facebook, Instagram, Twitter and Pinterest to engage audiences.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Marketing and Mimosas: Make the Most of Your Facebook PageJordan Pye
If you're new to Facebook or need to master the basics, this presentation covers proper post format, tips for growing your audience and tactics for getting better engagement on your company page.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
How to create and run a social media program by Serena Ehrlich for Gravity Su...Serena Ehrlich
This document provides an overview of creating an effective social media program in 3 steps or less. It discusses setting goals and measuring engagement, listening to what people say online, and reserving brand names on social platforms. Content should be tailored to different audiences and promoting on social media should have an offline PR component. Case studies show how Einstein Bagels grew its fanbase and a hotel used Twitter to sell over 750 rooms.
UTRGV Developing Successful Social Media CampaignsAlex Garrido
There are seven key steps to developing and implementing a successful social media campaign. If you follow this quick guide, you will be using social media to its full potential.
12 Steps To Social Media Marketing SuccessBIGEYEAgency
What are the quintessential strategies that will help your business score a homerun when it comes to guaranteed social media marketing success? Here, BIGEYE shares 12 of the most innovative tips and tricks to ensure that your brand is equipped to knock it outta the park - while consistently breaking through the noise and clutter of a highly competitive social marketing landscape.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Marketing and Mimosas: Make the Most of Your Facebook PageJordan Pye
If you're new to Facebook or need to master the basics, this presentation covers proper post format, tips for growing your audience and tactics for getting better engagement on your company page.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
How to create and run a social media program by Serena Ehrlich for Gravity Su...Serena Ehrlich
This document provides an overview of creating an effective social media program in 3 steps or less. It discusses setting goals and measuring engagement, listening to what people say online, and reserving brand names on social platforms. Content should be tailored to different audiences and promoting on social media should have an offline PR component. Case studies show how Einstein Bagels grew its fanbase and a hotel used Twitter to sell over 750 rooms.
UTRGV Developing Successful Social Media CampaignsAlex Garrido
There are seven key steps to developing and implementing a successful social media campaign. If you follow this quick guide, you will be using social media to its full potential.
12 Steps To Social Media Marketing SuccessBIGEYEAgency
What are the quintessential strategies that will help your business score a homerun when it comes to guaranteed social media marketing success? Here, BIGEYE shares 12 of the most innovative tips and tricks to ensure that your brand is equipped to knock it outta the park - while consistently breaking through the noise and clutter of a highly competitive social marketing landscape.
This presentation for the Virginia Master Gardener College on June 24, 2011 showed Master Gardener volunteers how to market their programs and services. They learned how to begin with an end in mind, select appropriate tools, recruit "raving fans," develop relationships, build community, and be successful.
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
Will it Blend: Email Marketing and Social MediaInfusionsoft
You know social media isn’t going away any time soon and neither is email marketing. Joseph Manna, Infusionsoft’s own social media manager, will share several sure-fire tactics you can apply to boost your email marketing strategy with social media. His several years of expertise, trial-and-error and successes are all reasons why you need to attend this webinar where you’ll discover many examples of how social media and email marketing can blend to deliver great results.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
The Science Behind LinkedIn Sponsored Updates Testing & Iterating for Optimal...Black Marketing
The document discusses using LinkedIn Sponsored Updates as a science experiment by testing different variables, content, and targeting approaches through iteration. It recommends coming up with a compelling idea, observing your audience's perspective, setting a solid foundation with consistent posting cadence, learning from mistakes by tracking results and changing variables, and ensuring personalization, testing, and control for optimal engagement. The goal is to have fun experimenting creatively and analytically like a scientist to earn 3-5x more engagement than display ads.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Measure social media impact using analyticsBeth Phillips
It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
4 tips for improving your online newsroom by @prezlyPrezly
This document provides tips for companies to improve their online newsrooms. It recommends that companies optimize their newsrooms for mobile, use visual storytelling with high quality images and videos, make content easily shareable on social media by integrating sharing tools, and integrate the newsroom with pitching tools to promote stories to relevant influencers. The overall message is that online newsrooms allow companies to engage audiences through storytelling and should be mobile-friendly, visual, and shareable.
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
Editorial Experiments to Develop and Refine Your Digital Audience Strategy – ...Online News Association
Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
5 Step Strategy for Social media marketing - For NewbeesHetasha Gangta
This document outlines a 5-step strategy for social media marketing. It discusses choosing major social media platforms like Facebook, Twitter, Pinterest, LinkedIn and YouTube and using them to engage customers, build brand awareness, and share content like videos, pictures and links. It also recommends setting up a content management system to monitor performance and revising strategies periodically based on data analysis. The goal is to engage customers on appropriate platforms through quality content while tracking results.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
This document discusses the importance of planning and measurement for social media strategy. It recommends creating a strategy document with goals, timelines, and alignment with organizational objectives. Measurement is crucial to reduce uncertainty and evaluate decisions. Both quantitative and qualitative metrics should be considered to track engagement, clicks, inquiries, and how social media contributes to business goals. Continuous measurement and improvement helps optimize performance.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
The document discusses how semantic technology can help publishers monetize social content by addressing new challenges from social media. It argues that understanding content through semantic analysis can help classify content and audiences, enabling publishers to optimize monetization by connecting with readers, creating high CPM ad inventory, and focusing journalism. Proper understanding and classification of social content using semantic technology provides tangible benefits like return on content and can help publishers maximize value from social media.
This document summarizes a physics student's cell charger project. It includes an acknowledgement of those who helped and supported the project, a brief introduction describing the components used including a step down transformer, diodes, LED and resistor. It then explains the working of the circuit, showing how AC power is transformed to DC using the transformer and rectifier to charge a cell. A circuit diagram and list of precautions in building the circuit are also provided. References used in completing the project are cited.
The document discusses treatments for moderate to severe psoriasis. It describes current conventional treatments and their limitations, as well as newer biologic treatments that target specific cytokines and immunologic factors. Several new biologic agents have been approved to target cytokines like TNF-alpha, IL-12/IL-23, and IL-17. These newer treatments, particularly the IL-17 inhibitors ixekizumab and secukinumab, have demonstrated higher rates of skin clearance in clinical trials compared to older treatments, as measured by PASI scores and number needed to treat. However, payers do not generally prioritize psoriasis as a condition requiring intensive case management.
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
Will it Blend: Email Marketing and Social MediaInfusionsoft
You know social media isn’t going away any time soon and neither is email marketing. Joseph Manna, Infusionsoft’s own social media manager, will share several sure-fire tactics you can apply to boost your email marketing strategy with social media. His several years of expertise, trial-and-error and successes are all reasons why you need to attend this webinar where you’ll discover many examples of how social media and email marketing can blend to deliver great results.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
The Science Behind LinkedIn Sponsored Updates Testing & Iterating for Optimal...Black Marketing
The document discusses using LinkedIn Sponsored Updates as a science experiment by testing different variables, content, and targeting approaches through iteration. It recommends coming up with a compelling idea, observing your audience's perspective, setting a solid foundation with consistent posting cadence, learning from mistakes by tracking results and changing variables, and ensuring personalization, testing, and control for optimal engagement. The goal is to have fun experimenting creatively and analytically like a scientist to earn 3-5x more engagement than display ads.
Social Media campaigns are great tools for Marketing, PR, CRM, communication and community building. However, social media success is a function of intent, listening, participating and intelligence.
Measure social media impact using analyticsBeth Phillips
It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
4 tips for improving your online newsroom by @prezlyPrezly
This document provides tips for companies to improve their online newsrooms. It recommends that companies optimize their newsrooms for mobile, use visual storytelling with high quality images and videos, make content easily shareable on social media by integrating sharing tools, and integrate the newsroom with pitching tools to promote stories to relevant influencers. The overall message is that online newsrooms allow companies to engage audiences through storytelling and should be mobile-friendly, visual, and shareable.
Presentation for Israel Export Institute B2B Marketing CourseMark Lerner
The document provides an overview of planning and executing a successful digital marketing strategy, focusing on content marketing and social media. It discusses creating blogs, white papers, case studies and testimonials to engage customers and generate leads. Key recommendations include curating quality content on social platforms like Facebook, Twitter and LinkedIn and using hashtags and discussion groups. It also stresses the importance of measurement and tracking leads and ROI from digital and social media efforts.
Editorial Experiments to Develop and Refine Your Digital Audience Strategy – ...Online News Association
Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
5 Step Strategy for Social media marketing - For NewbeesHetasha Gangta
This document outlines a 5-step strategy for social media marketing. It discusses choosing major social media platforms like Facebook, Twitter, Pinterest, LinkedIn and YouTube and using them to engage customers, build brand awareness, and share content like videos, pictures and links. It also recommends setting up a content management system to monitor performance and revising strategies periodically based on data analysis. The goal is to engage customers on appropriate platforms through quality content while tracking results.
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
The document provides guidance on answering common questions from bosses about social media campaigns. It outlines 6 common questions (How's the campaign going?, Is our audience growing?, How much engagement did we get?, How are people talking about us?, Why aren't we seeing more sales from social media?, How's customer service going?) and provides tips on concisely summarizing key metrics and insights in the response to each question. The tips include using visualizations, comparing metrics over time, benchmarking against goals or competitors, and focusing the response on what matters most to the boss.
This document discusses the importance of planning and measurement for social media strategy. It recommends creating a strategy document with goals, timelines, and alignment with organizational objectives. Measurement is crucial to reduce uncertainty and evaluate decisions. Both quantitative and qualitative metrics should be considered to track engagement, clicks, inquiries, and how social media contributes to business goals. Continuous measurement and improvement helps optimize performance.
The document discusses social media trends and strategies for businesses to build a successful social media presence. It provides definitions of social media, discusses the current social media landscape and survey results on business usage. It then outlines key strategies for businesses, including developing a social media strategy, setting goals and metrics, allocating resources, and promoting social media integration. The document advocates that social media requires a strategic, long term approach beyond just engaging customers.
The document discusses how semantic technology can help publishers monetize social content by addressing new challenges from social media. It argues that understanding content through semantic analysis can help classify content and audiences, enabling publishers to optimize monetization by connecting with readers, creating high CPM ad inventory, and focusing journalism. Proper understanding and classification of social content using semantic technology provides tangible benefits like return on content and can help publishers maximize value from social media.
This document summarizes a physics student's cell charger project. It includes an acknowledgement of those who helped and supported the project, a brief introduction describing the components used including a step down transformer, diodes, LED and resistor. It then explains the working of the circuit, showing how AC power is transformed to DC using the transformer and rectifier to charge a cell. A circuit diagram and list of precautions in building the circuit are also provided. References used in completing the project are cited.
The document discusses treatments for moderate to severe psoriasis. It describes current conventional treatments and their limitations, as well as newer biologic treatments that target specific cytokines and immunologic factors. Several new biologic agents have been approved to target cytokines like TNF-alpha, IL-12/IL-23, and IL-17. These newer treatments, particularly the IL-17 inhibitors ixekizumab and secukinumab, have demonstrated higher rates of skin clearance in clinical trials compared to older treatments, as measured by PASI scores and number needed to treat. However, payers do not generally prioritize psoriasis as a condition requiring intensive case management.
Bethany Barr visited Guatemala in August 2015 with her family to explore potential partnership opportunities for their charity, Charlene's Project, which currently does work in Uganda. They worked in two remote mountain villages alongside a local organization called Hope of Life International, commissioning water projects and seeing needs for school and church repairs. The family was moved by the communities and people they encountered, deciding to partner with the villages in the future. They ask for prayers and support as they begin this new work in Guatemala, continuing the vision of Bethany's late sister Charlene.
Aginsky Consulting Group is an internationally recognized boutique consulting firm that offers a wide range of consulting services to help small and medium-sized businesses maximize revenue and gain a competitive advantage through individualized solutions. They have experts in various fields like strategy, finance, marketing, sales, operations, and organization who work as partners with clients. Aginsky Consulting Group aims to deliver tangible results and help clients achieve their goals by not only providing recommendations but also assisting with implementation.
This document provides information about how to know the anointing of God. It discusses that the anointing of God was seen in Jesus' ministry, as he was empowered by the Holy Spirit to preach, heal, and perform miracles. It also states that believers can experience this same anointing by obeying God and being filled with the Holy Spirit. The document provides biblical examples of people in the Old and New Testaments who were anointed for specific purposes and ministries.
Chrome Developer Tools (DevTools) are a set of web authoring and debugging tools built into Google Chrome. DevTools provide developers with access to inspect and edit web pages, debug JavaScript code, analyze network activity, audit page performance, and profile loading times. It contains panels for Elements, Sources, Console, Resources, Network, Audits, Timeline, and Profiles to help debug issues and optimize websites and web applications. DevTools can be accessed from the Chrome menu or by right-clicking on a page element.
El documento explica qué es la BIOS y cómo funciona. La BIOS (Basic Input/Output System) es un programa que se ejecuta al encender la computadora para verificar que los componentes funcionen correctamente. Para acceder a la BIOS, se presiona la tecla SUPR cuando se enciende la máquina. La BIOS se almacena físicamente en un chip en la placa base, el cual puede ser ROM, EPROM o Flash BIOS.
Business model canvas نموذج العمل التجاري Mohamed Reda
This document provides an overview of key concepts for starting a new business or startup. It begins by defining what a startup business is and defining entrepreneurship. It then outlines the main components of a business model canvas, including value propositions, customer segments, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure. Finally, it briefly describes the typical sales cycle process from prospecting to purchasing. The document provides definitions and examples for each concept to help lay the groundwork for developing a new business model.
Nawart is a Renewable Energy entrepreneurship support program that is designed to encourage entrepreneurs to contribute to building a Renewable Energy Sector in Egypt. The program is sponsored by Pricewaterhouse Coopers (PwC) Egypt and Cleantech Arabia and is supported by the GIZ Responsible & Inclusive Business Hub MENA (RIBH MENA) and the Ministry of Trade and Industry's Industrial Council for Technology & Innovation. After a competitive selection process, the program hosted 14 renewable energy teams for an intensive 10-month program.
This document provides guidance on developing an effective social media strategy. It discusses selecting the appropriate social media platforms for one's audience, setting SMART goals, determining a brand voice, creating a content calendar, and developing tactics for key platforms like Facebook, Instagram, Twitter, and LinkedIn. The document emphasizes focusing on quality over quantity of content, engaging one's audience through questions and user-generated content, and aligning content with what will be seen in a platform's feed based on its algorithm.
The document discusses the benefits and strategies for using online communication channels and social media. It provides tips for choosing the appropriate social media platform based on the target audience. An example is given of how Dacia, a car company, used Facebook ads successfully for lead generation. The key aspects discussed include identifying goals, segmenting audiences, creating engaging content, and measuring results. Overall, the document presents best practices for developing an effective social media presence and integrating it with other communication strategies.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
Social media refers to online platforms that allow users to connect and share content. While platforms like Facebook, Twitter, YouTube, and LinkedIn are widely used for social networking, developing an effective social media strategy requires understanding your audience, goals, and how different platforms can support your objectives. A good strategy also considers content creation, community management, and metrics to optimize engagement over time. Without a cohesive plan, a company's social media presence will likely underdeliver.
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This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
Social Dentists - Get more bite from your Social MediaGreg Fry
This document provides information and tips for dentists on using social media. It discusses setting goals for social media use, choosing appropriate channels like Facebook and Twitter, creating a content plan with different types of posts on a calendar, using visuals and video, listening to customers and managing reputation, saving time with tools like Hootsuite, and measuring results. Key advice includes focusing on conversations not just posts, networking locally, and using social ads to promote pages.
How to build a platform on and offline.
A platform is what you build to to help you rise above the din so that you can connect with your audience, your influencers and your peers.
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
This document discusses microblogging and content creation/sharing strategies for social media marketing. It begins with an overview of microblogging, focusing on Twitter, and provides tips for using it to build brands and engage in conversations. It then discusses developing an effective content strategy, including determining appropriate formats, types, platforms and goals for content. It also outlines best practices for crafting tweets and engaging audiences on Twitter. The key aspects covered are using microblogging like Twitter to convey information and start discussions, as well as creating and distributing valuable content across multiple channels to achieve marketing objectives.
The document discusses content strategy, community management, and social media marketing for online portals. It emphasizes that content should be king, useful, usable, and enjoyable. A content strategist should plan, create, publish, and govern content according to a specific strategy and goals. Community management involves setting clear expectations, responding quickly, weaving a community throughout the user experience, and measuring the right things. Social media is important for connection, reputation management, customer service, acquisition, engagement, and networking. The document provides tips for using social media in these areas.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Unsure as to where to begin with social media? Gloss Digital will give you 6 Social Media Tips to get you started and you can deliver relevant content, messages and offers to engage your audience, expand your reach and sell.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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5. A few of the countless options:
Facebook
Pages
Groups
Live video
Twitter
Periscope
Instagram
YouTube
Snapchat
Pinterest
Blogs
Mobile apps
But you don’t need to be everywhere….
6. Use this workshop to shape your strategy
Evaluate your current
social media use
Review the content
posted by your
competitors
Use keyword searches
to discover what
people are saying
online
Define your audience
Set SMART goals
Specific
Measurable
Attainable
Relevant
Time-bound
8. Shape your strategy, then your content
Define your “voice”
Understand your key
messages
What should the
content you post
communicate to
customers?
What do you want
people to do? To feel?
Determine how you’ll
measure success
How do the actions
you take on social
media align with the
goals you’ve set?
9. Post content that aligns with your goals:
50% | Content that inspires, entertains, engages
or informs your audience
30% | Conversation and interaction
20% | Self-promotion and sales
50/30/20 formula
Reach and engage your audience with the
10. Quadrants of Content
LogicEmotion
Awareness Action
Fuel your audience’s
passion and interest
Involve your audience
so they feel an
authentic connection
Support your audience
by providing relevant
information and
resources
Share content that
originates from your
audience
11. Amplify reach and engagement
Information, inspiration
and resources that your
audience wants or needs
Great content can:
Tag-worthy and
shareable visuals
A specific call-to-action
Read more
Sign up
Donate
Stop by
12. Create
Once
Publish
Everywhere
COPE
Great content is consistent:
13. “Facebook has said publicly that its
new algorithm is intended to leverage
historical data about individual users
to predict which content is most likely
to be perceived as interesting.”
The Light Digital
14. The Facebook Algorithm
Determines whether or not your posts are seen in a
person’s newsfeed
Prioritizes “relevant” content
High preference for video (especially live)
Less likely to show click-bait, memes or ad-like posts
15. What is “relevant content?”
Engaging
Interesting
Emotional
Personal
Timely
The content that fits these
buckets will vary depending
on your audience.
16. When creating content:
Post content that you predict
people will like, comment,
share, click, etc.
Pay attention to time of day
due to “time decay”
Don’t try to game the system
Don’t link all your social
channels together
17. “Pages should avoid encouraging people
to take an action (such as encouraging
lots of clicks), because this will likely
only cause temporary spikes in metrics
that might then be rebalanced by feed’s
ranking over time.”
Facebook
22. Balance your content
Live video
Embedded video
(autoplay)
Photo albums
Carousel links
Single photo
Image with text
Links
Text only
Typical popularity:
23. Few posts go “viral”
Don’t feel like your success is measured by
only likes and shares
26. Instagram
Post photos that align
with what users expect
to see on the channel
#Do #not #hashtag
#everything
27. Twitter & Periscope
Post company and
industry news
Listen and respond to
potential customers
Try Periscope to
engage with users live
or to show a “behind-
the-scenes” look at a
process or event
28. Pinterest
Pins can drive traffic
back to your website
or blog
Be sure to include
keywords within the
pin for searchability
Good content
marketing platform
29. LinkedIn
Connect with others in
the community
Use blogging as a way
to establish yourself
as a thought leader
30. Blogging
Fantastic for SEO
Use lists
10 things…
5 reasons…
Show different
perspectives
32. Before you begin
Audit your current social media presence
Evaluate your competitors
Listen and learn
33. Get ready to set sail
Set clear goals
Consider your audiences
Develop a brand voice
34. Map your strategy
What do you want to communicate?
How do you want people to react to your social
media?
How should they feel?
What action should they take?
What is your timeline?
Is this a long-term plan or a short-term campaign?
How will you measure your success?
New clients? Increase in website visits? Additional
donations? Inquiries from new customers?
35. Choose your channel
Pick the channel you expect to be most successful
and dedicate at least 50% of your energy to it
Pick two to three other channels you want to
further develop and master
Hello –
Thank you for coming to the Navigating Social Media Workshop today. I’m excited to help you learn more about how to make social media work for your company or organization by developing a solid social media strategy.
Today we’re going to going to talk about the keys to social media success, which can really be summed up in three points: using data to inform your strategy; being a helpful, trustworthy resource to your audiences; and publishing great content.
I always like to start with this video. I think we all know how important social media can be, but the extent that it has changed our lives and the world is mind-blowing.
Businesses and organizations can no longer avoid social media. A presence is expected. More than 65% of adults use social media. It’s not surprising that 90% of young adults are using social media, but the numbers have significantly grown among the other age groups. Since 2010, the number of senior citizens using social media has more than tripled.
There are many different channels that you could be using. But, you don’t need to be everywhere. I always recommend doing just one or two channels really well before your expand to others.
The social media reference guide I’ve given you will help walk you through the steps of shaping your social media strategy. Over the next week, you will receive feedback on your social channels from me to help. In the meantime, I would recommend reviewing what your competitors are doing and searching online to find out what people are saying about you and your industry.
The bullets to the right are two of the most important things for your social media success. One, you need to have a defined audience. And two, you need to set goals. Those two things will be instrumental in building your success on social media. Those two things will inform the decisions you’ll make going forward.
This is why it’s so important to really define your audience. Age is just one demographic, but it’s an important one. If your audience, for example, is teenagers, you can see that Instagram is one of the most popular channels among that age group. You might spend more time and effort there than on Facebook.
Your content will be shaped by your strategy. What kind of voice and tone does your brand have? A nonprofit focused on preventing child abuse will have a very different voice than the photographer who does senior portraits.
Think about what you want to communicate. And what do you want people to do, to feel.
Throughout the process, you also need to be thinking about what social media success means to you – both in terms of your goals and what you expect to happen through social media. Is it likes? Or is it new customers? New volunteers? Donations? Event attendance?
As you become focused on posting content that aligns with your goals, it’s easy to spend too much time focusing on self-promotion. This 50/30/20 formula can help you find balance in posting content that reaches and engages your audience, while helping your organization or company meet its goals.
Half of the time, focus on posting content that your audience might enjoy, find relevant or find useful. This is about you being a valuable resource or meeting their needs. About thirty percent of your time, focus on conversation. So many people lose sight of the “social” in social media. Only two of every 10 posts should be blatant self-promotion.
A lot of people worry about how to get likes and follows. But, those are not as important without good content. Without good content, those people who like your page won’t see it and, if they do, they won’t engage.
The biggest thing is to post information and resources that your audience wants, needs or will otherwise find relevant. Enhance your content with visuals or video. And, always make sure you have a call to action. Ask yourself why you are posting what you are posting. What do you want the audience to do? Visit your website? Sign up?
Content creation is incredibly time-consuming. You can use the COPE method to overcome this. Create Once, Publish Everywhere. You can easily repurpose the content you create for multiple channels to save time and ensure consistent messaging.
For example, you can do this by taking content from your annual report and putting it onto Facebook. Or, by taking a blog post and posting a link on LinkedIn. You can take an Instagram post and repurpose it on Twitter.
Facebook is still king – there are many channels you can use, but this is the one that has the greatest reach for many people. There are more than one billion Facebook users worldwide.
Facebook uses historical data to predict what content people want to see in their newsfeeds. If your content isn’t being seen by your followers, it could be because it’s not the kind of content your audience actually would engage with (according to Facebook’s algorithm). We need to stop blaming Facebook for lack of reach and starting looking at the content we’re sharing.
You are probably asking now, “Well, what is relevant content?”
What interests me as a 27-year-old married female in a rural area will be much different that the 42-year-old single mother who lives in the city.
For example, National Squirrel Day
Facebook can tell if you’re getting unusual engagement. This temporary success will not lead you to long term gains.
By age or interest
People who like your page – you can use this as a strategy to reward brand loyalty
Potentially reach friends of the people who like your page, if you think the content might also interest them
Choose targeting and locations if you want
The more your segment, the smaller your audience will become. But, in some instances, you might see higher engagement because only the people who truly care about that post would see it.