Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
Email marketing is a powerful method of marketing which helps improving engagement with clients and creates more brand awareness among clients. In the era of social media email marketing is still a proven marketing method providing value added marketing strategies throughout world.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
Social media marketing utilizes online platforms and communities to spread information through virtual word-of-mouth. It allows for the sharing of ideas, information, and media. The document discusses how companies like Zappos use social platforms like Twitter to update customers, provide support, and communicate internally. It notes that creating viral social media content is a powerful marketing tool, especially as more users join online communities each day. Both the opportunities and risks of social media are examined, including how it can improve communication but also lead to distractions or privacy issues. Overall, the document advocates for social media use, noting its present and future importance as well as the need to compete on these growing platforms.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
Email marketing is a powerful method of marketing which helps improving engagement with clients and creates more brand awareness among clients. In the era of social media email marketing is still a proven marketing method providing value added marketing strategies throughout world.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.
Social media marketing utilizes online platforms and communities to spread information through virtual word-of-mouth. It allows for the sharing of ideas, information, and media. The document discusses how companies like Zappos use social platforms like Twitter to update customers, provide support, and communicate internally. It notes that creating viral social media content is a powerful marketing tool, especially as more users join online communities each day. Both the opportunities and risks of social media are examined, including how it can improve communication but also lead to distractions or privacy issues. Overall, the document advocates for social media use, noting its present and future importance as well as the need to compete on these growing platforms.
Norman Pongracz has 2 years of experience in international SEO with a focus on off-page SEO and social media optimization. His work portfolio includes off-page link building strategies like broken link building, guest posting, and competitor analysis. He also performs on-page SEO activities such as keyword research, social media management, and penalty analysis.
Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
Social media metrics & analytics social media metrics & analyticsFabby4
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document provides an overview of digital marketing and strategy development. It outlines various digital advertising channels including display ads, search engine marketing, email, editorial content, affiliate programs, and promotions. It discusses integrating online channels to achieve objectives. It also covers developing a strategy including evaluating current activities, defining objectives and audiences, planning audience interaction, and developing specific elements like websites, banners, and social media plans. The goal is to provide a high-level understanding of key digital marketing and strategy concepts.
This document is a slideshow resume created by Jesse Desjardins to showcase his work experience and background in a more visual and engaging format than a traditional text resume. It includes highlights of his education and work history from 2000-2011, showing his experience in marketing, consulting, public speaking, and travel/social media projects. The slideshow emphasizes standing out from other applicants and telling one's story in a unique way online through platforms like SlideShare to get noticed for new opportunities.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document outlines five key strategies for generating leads:
1. Blog posts, landing pages, on-page and off-page SEO are tactics for the content strategy.
2. Social media, email marketing, and analytics are mentioned as tactics for the reach strategy.
3. Segmenting lists, lead nurturing, and conversion/promotion strategies are outlined.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
This document discusses social media marketing techniques such as targeting specific audiences and consumer brand activities. It also covers electronic word-of-mouth marketing. Some limitations of traditional marketing like timing, costs, and customization are outlined. Common fears about social media marketing include the time commitment required and potential negative comments. The document then discusses IBM's successful approach to social media marketing and the scope for social media marketing in India, noting many companies in India are adopting these strategies.
5 essential steps to success in social media marketing are: 1) Start with a clear strategy and choose the right social networks for your target audience. 2) Create quality, shareable content like informative, actionable posts. 3) Think visually since images and videos perform well. 4) Be active and responsive by engaging with customers on social media. 5) Measure key metrics like reach, click-through rates, and conversions to track return on investment.
This document discusses social media marketing. It defines social media marketing as using social media platforms to promote products and services. The history section outlines the evolution of social networking from the 1970s to today. It also discusses how over 90% of marketers now use social media strategies. The development section notes trends in social media usage, like 94% of businesses using it and 85% seeing increased exposure from it. Applications covered include Facebook, Twitter, LinkedIn, and more. Advantages include targeted ads, leads, and relationships while disadvantages include the ongoing time required to maintain accounts.
Norman Pongracz has 2 years of experience in international SEO with a focus on off-page SEO and social media optimization. His work portfolio includes off-page link building strategies like broken link building, guest posting, and competitor analysis. He also performs on-page SEO activities such as keyword research, social media management, and penalty analysis.
Social media are online platforms that allow users to share content, information and communicate with other users. Some of the earliest social media sites included Six Degrees and blogging sites in the late 1990s. Today, social media has become an important tool for communication, news, and decision making. Popular social media sites include Facebook, Twitter, Instagram, YouTube and WhatsApp. While social media provides advantages like large audiences and brand building, it also poses disadvantages such as decreased face-to-face skills and privacy issues.
Social media metrics & analytics social media metrics & analyticsFabby4
This document discusses various metrics and analytics for measuring social media performance. It outlines key performance indicators for major platforms like Facebook, Twitter, and YouTube. These include metrics like follower counts, likes, shares, comments, and click-through rates. The document also discusses network analysis and how this can be used to map relationships and identify influential users. Visualizing these networks can help discover communities and influential accounts. Overall, the text provides an overview of different analytical tools for measuring engagement, reach, sentiment, and ROI across major social media channels.
Digital Marketing Proposal - Understanding Digital MarketingInfidirect
This document outlines a digital marketing plan with the goals of visibility, awareness, engagement, branding and leads generation. It discusses key stages and tactics, including establishing a website and social media presence, blogging, search engine optimization, and other channels. The implementation plan starts with an engaging website and promotes it using various online and social media tactics. Progress will be measured through metrics like traffic, engagements and customers. Measurement reports will be provided at different phases of the project.
Presentation of a diploma thesis about viral marketing. It brings a comprehensive view of the area of viral marketing. Identifies the most important aspects in detail to achieve a successful viral spread and outlines the possibilities of its measurement and use.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
This document provides a social media strategy for Shake Shack. It includes an audit of current social media performance and competitors. Objectives are to increase following by 10% in 6 months and drive more customer posts through hashtags. Key messages are about quality, fast food and social responsibility. Strategies include influencer marketing, contests, and timely posts around holidays. Roles define the director, manager and coordinator. The policy outlines responsible social media use to protect Shake Shack's brand.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
This document provides an overview of digital marketing and strategy development. It outlines various digital advertising channels including display ads, search engine marketing, email, editorial content, affiliate programs, and promotions. It discusses integrating online channels to achieve objectives. It also covers developing a strategy including evaluating current activities, defining objectives and audiences, planning audience interaction, and developing specific elements like websites, banners, and social media plans. The goal is to provide a high-level understanding of key digital marketing and strategy concepts.
This document is a slideshow resume created by Jesse Desjardins to showcase his work experience and background in a more visual and engaging format than a traditional text resume. It includes highlights of his education and work history from 2000-2011, showing his experience in marketing, consulting, public speaking, and travel/social media projects. The slideshow emphasizes standing out from other applicants and telling one's story in a unique way online through platforms like SlideShare to get noticed for new opportunities.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document outlines five key strategies for generating leads:
1. Blog posts, landing pages, on-page and off-page SEO are tactics for the content strategy.
2. Social media, email marketing, and analytics are mentioned as tactics for the reach strategy.
3. Segmenting lists, lead nurturing, and conversion/promotion strategies are outlined.
The document outlines a digital marketing proposal for HiBaby that includes long and short term objectives over 12 and 3 months. It discusses establishing social media platforms like a blog and managing Twitter to drive traffic to the website, generate qualified leads, and position HiBaby as an expert in the baby industry. Tactics discussed include producing weekly blog posts and daily tweets to engage audiences and nurture relationships with potential clients.
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
This document discusses social media marketing techniques such as targeting specific audiences and consumer brand activities. It also covers electronic word-of-mouth marketing. Some limitations of traditional marketing like timing, costs, and customization are outlined. Common fears about social media marketing include the time commitment required and potential negative comments. The document then discusses IBM's successful approach to social media marketing and the scope for social media marketing in India, noting many companies in India are adopting these strategies.
5 essential steps to success in social media marketing are: 1) Start with a clear strategy and choose the right social networks for your target audience. 2) Create quality, shareable content like informative, actionable posts. 3) Think visually since images and videos perform well. 4) Be active and responsive by engaging with customers on social media. 5) Measure key metrics like reach, click-through rates, and conversions to track return on investment.
This document discusses social media marketing. It defines social media marketing as using social media platforms to promote products and services. The history section outlines the evolution of social networking from the 1970s to today. It also discusses how over 90% of marketers now use social media strategies. The development section notes trends in social media usage, like 94% of businesses using it and 85% seeing increased exposure from it. Applications covered include Facebook, Twitter, LinkedIn, and more. Advantages include targeted ads, leads, and relationships while disadvantages include the ongoing time required to maintain accounts.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
Social media has many advantages for businesses but also disadvantages. It allows reaching large audiences, improving connectivity and education, creating organic content, raising brand awareness, and increasing website traffic. However, it also risks negative feedback, embarrassment from missteps, requiring significant time investment, and not seeing immediate results. Additional disadvantages include cyberbullying and hacking risks.
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
This document discusses the benefits of social media for businesses. It notes that 94% of businesses use social media marketing and 60% of marketers spend a full work day on social media. Social media provides a low-cost way to understand customers, advertise services, find new employees, and engage customers, which can increase sales. Popular social media sites for businesses are Twitter, LinkedIn, Google+, and Facebook. The document concludes that unlimited potential exists for companies that devote sufficient time and effort to social media advertising and marketing.
This document provides tips for engaging audiences on social media. It discusses why social media is important for marketing and engagement. Specific platforms like Facebook, Instagram, and Twitter are analyzed in terms of their user demographics and levels of engagement. Tips are provided for utilizing content, hashtags, influencers/advocates, and timing to improve engagement. The importance of curating others' content and promoting enthusiasts is emphasized.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
Social media are computer-mediated technologies that allow individuals, companies, and other organizations to view, create and share information and expressions over the internet. Social media optimization involves producing unpaid content limited to a company's followers, and can provide customer support. Social media marketing uses paid ads for branding and targeting specific online users to increase brand awareness, customer insights, traffic, and relationships. Common social media platforms include Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, and YouTube.
This document discusses social media marketing and its uses. It provides the following key points:
- Social media marketing involves gaining awareness, driving traffic, and engaging customers and prospects through social media channels like Facebook, Twitter, and LinkedIn.
- Some benefits of social media marketing include connecting with customers, improving brand awareness, generating leads and sales, and increasing event attendance.
- The document reviews best practices for using specific social media platforms like Facebook, Twitter, and LinkedIn to promote events and engage audiences.
- While social media can help build relationships and spread brand messages, it also carries risks if not managed properly, such as loss of control over content and potential damage from negative information going viral.
This document discusses social media marketing. It notes that social media has enabled people to interact and share globally, helping businesses advertise and develop customer relationships. It has also created jobs and improved access to education. However, social media also has negatives like spreading of misinformation that can cause panic, and cyberbullying. It can also reduce productivity. The document concludes that businesses can use social media influencers and active advertising strategies to successfully market through social media.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
The Difference between Digital Marketing and Social Media Marketing in 2022.pptxDarshNare
"Digital marketing and social media marketing are regularly interchanged when creating a marketing strategy while digital and social media marketing are at times referred to as the same thing, they are two different aspects of a marketing plan"
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content to attract attention and encourage sharing within social networks. This allows corporate messages to spread from user to user in an earned rather than paid manner. While brands understand social media's impact, many still face challenges in generating consistent content, demonstrating ROI, allocating resources, and integrating social interactions into CRM. The benefits of social media marketing include creating brand awareness and establishing trust through online communities. [END SUMMARY]
Social media is an important conversation between customers, employees, and people that businesses need to engage with in order to shape discussions about their brand, learn from customers, and build relationships. The document discusses how prevalent social media has become, with statistics about time spent on sites like Facebook, and recommends that businesses post at least once daily to reach a large percentage of their fans. It also notes that social media landscapes are constantly evolving, so assistance from experts can help companies effectively utilize new technologies and services.
This document discusses social media marketing. It defines social media marketing as using social media platforms like Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter to promote products and services. It explains that social media marketing is important because it can drive targeted traffic, boost SEO, is cost effective, and helps with publicity. The document also outlines tools used for social media marketing and strategies like passive and active approaches. It notes advantages like reduced costs, increased traffic and sales, and brand building, and disadvantages such as negative feedback and requiring a clear strategy.
Social media marketing allows companies to engage with customers, promote their brand, and track the success of their efforts. However, brands must be careful in their social media presence as controversies can arise from insensitive posts and ads, requiring damage control through apologies and policy changes. While social media does not directly impact search engine optimization, consistent sharing of quality content across platforms can increase brand exposure, recognition, and reputation over time.
Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
17. TRUE OR FALSE
1)Online marketing is broader aspect than social media
marketing .
TRUE
2)Social media marketing is only popular amongst younger
generation in India
False
3)Twitter is a most popular social media platform in India
False
4)Social media marketing is a use of social media platforms
and websites to promote a product or service
True
18. • The use of social media interaction allows
brands to receive both positive and
negative _______.
a) Answer b)Feedback c)Likes.
• By using internet platforms, business can
create ________ through various means.
a)Competitive advantage b)Impact c)Social
Media Marketing.
• ________ communication and peer to peer
dialogue often have a greater effect on