Strategy, Community & Creativity<br />Growing your Business with Social Media<br />Deborah Crawford<br />
RunPee<br />
Where are YOU now?<br />What’s your position/reputation/brand?<br /> Do you have a website? How’s it doing?<br />Business ...
Where is your industry?<br />Check out industry leaders <br />Check out your competition (and keep checking)<br />What are...
Where are your customers, prospects and referrers?<br />Are they using social media?<br />Are they using social media to i...
Strategy – Part One<br />Your Business Plan/Brand Promise/Mission/Values<br />Your goals—revenue, customers, markets, comm...
Strategy – Part two<br />How can social media HELP you?<br />What types of social media fit best?<br />What resources can ...
Social Media Goals	<br />Set some! <br />Steal from your business plan. <br />Write social media goals and a marketing act...
Community	<br />Find them & help them find you<br />Start with the community you already have – friends, colleagues, netwo...
Be a good citizen	<br />“Me, me, me” is NOT being a good citizen<br />BUY FROM ME is even worse<br />Be personal, even on ...
Community Building Tools<br />Respond!  <br />It’s social media gold. <br />Retweet<br />Share<br />Favorite<br />Comment<...
Creativity<br />Keep your brand & goals in mind<br />Have fun<br />Brainstorm<br />STEAL ideas <br />Then, modify them – n...
Creativity<br />Tell your stories.  <br />Educate your community about what you know best<br />Engage & connect with peopl...
Measure & Evaluate<br />If you set measurable goals, measurement is easier.<br />Give it time to grow. <br />Things you ca...
Recap	<br />Take time to do the ground work <br />Integrate social media into your business plans<br />Have a strategy, bu...
Deborah Crawford Contact Info: <br />Twitter:  debcrawford<br />Facebook:  Deborah Crawford<br />LinkedIn:  Deborah Crawfo...
Upcoming SlideShare
Loading in …5
×

Strategy, Community &amp; Creativity

395 views

Published on

Memphis Business Journal, Social Media Crash Course Presentation

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
395
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Strategy, Community &amp; Creativity

  1. 1. Strategy, Community & Creativity<br />Growing your Business with Social Media<br />Deborah Crawford<br />
  2. 2. RunPee<br />
  3. 3. Where are YOU now?<br />What’s your position/reputation/brand?<br /> Do you have a website? How’s it doing?<br />Business social media accounts & profiles?<br />Personal social media?<br />Content? Blog, photos, video, etc?<br />
  4. 4. Where is your industry?<br />Check out industry leaders <br />Check out your competition (and keep checking)<br />What are they doing that works?<br />How do they interact with the community? <br />
  5. 5. Where are your customers, prospects and referrers?<br />Are they using social media?<br />Are they using social media to interact with brands?<br />How do they use SM? For Business? Purely personal? Not at all?<br />
  6. 6. Strategy – Part One<br />Your Business Plan/Brand Promise/Mission/Values<br />Your goals—revenue, customers, markets, communications<br />Your customers—who are they?<br />Your prospects—who might be a customer?<br />Your referrers? Who can send you business?<br />
  7. 7. Strategy – Part two<br />How can social media HELP you?<br />What types of social media fit best?<br />What resources can you allocate —people, time, money? <br />What do you have that can be adapted to social media? Collateral, content?<br />Work social media into your plan—not vice versa! <br />
  8. 8. Social Media Goals <br />Set some! <br />Steal from your business plan. <br />Write social media goals and a marketing action plan. <br />Goal or Objective, Action steps, Measurement, Target Date, Results <br />
  9. 9. Community <br />Find them & help them find you<br />Start with the community you already have – friends, colleagues, networks<br />Seek out your target markets, prospects & referrers<br />Join the conversation<br />Listen & learn <br />
  10. 10. Be a good citizen <br />“Me, me, me” is NOT being a good citizen<br />BUY FROM ME is even worse<br />Be personal, even on your business pages<br />Not THAT personal! <br />Build trust<br />Build relationships <br />
  11. 11. Community Building Tools<br />Respond! <br />It’s social media gold. <br />Retweet<br />Share<br />Favorite<br />Comment<br />Recommend<br />Refer<br />
  12. 12. Creativity<br />Keep your brand & goals in mind<br />Have fun<br />Brainstorm<br />STEAL ideas <br />Then, modify them – no plagiarism<br />Promo calendar so you can always have fresh ideas – holidays, questions, <br />Get your community involved!<br />
  13. 13. Creativity<br />Tell your stories. <br />Educate your community about what you know best<br />Engage & connect with people<br />Causes & current events <br />Good connection points<br />Good for the community<br />
  14. 14. Measure & Evaluate<br />If you set measurable goals, measurement is easier.<br />Give it time to grow. <br />Things you can measure—friends/followers, conversations, comments, traffic, leads, sales<br />Evaluate—what works, what doesn’t<br />Tweak—what can you do better? What’s a waste of time? What gets the best ROI?<br />
  15. 15. Recap <br />Take time to do the ground work <br />Integrate social media into your business plans<br />Have a strategy, but be ready to respond to results <br />Build your community and be a good member of it<br />Keep putting good, unique content out there<br />
  16. 16. Deborah Crawford Contact Info: <br />Twitter: debcrawford<br />Facebook: Deborah Crawford<br />LinkedIn: Deborah Crawford<br />Bellaonline: Small Office/Home Office<br />Email: debocrawford@gmail.com<br />

×