If your job search isn’t getting you the results you’re looking for, you might be struggling because your job-hunting strategy needs some refining. There may be only a few slight adjustments to make to your daily tasks more effective and get you a step closer to landing your dream job. In this webinar, the pdxMindShare team talked through helpful tips, that most people forget, to improve your job search strategy and put you ahead of the competition.

1. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Simple Job Search Tips People Forget
& How to Avoid Forgetting Them
January 20, 2021
Meg Riley
pdxMindShare Creative Lead
megr@anvilmedia.com

2. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Agenda
– About Meg
– Let People Know You’re Looking
– Show, Don’t Tell
– Build An Insider Connection
– Do Your Research
– Update Your Materials
– Complete A Pre-Interview Project
– Follow Up
– Stay Positive
– Questions & Resources
2

3. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
About Meg
3
Account Executive
Anvil Media Inc.
Digital Creative Lead
pdxMindShare
Alumnus
Portland State University
*Additional expertise as a freelance digital marketing coordinator and writer dba No Sleep for the
Written and a Digital Marketing Associate for GTMA and Finance of America.

4. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Let People Know You’re Looking
4
– How will people know if you don’t tell them? Tell
your friends and family, it encourages networking.
– Switch on the mode on LinkedIn that allows
recruiters to see you’re looking.
– Use the hashtag #OpenToWork.

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Show, Don’t Tell
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—Your cover letter and resume should scream “I’m the perfect fit!”
—Customize your resume and cover letter for the position.
—Your listed job responsibilities should represent the job description’s listed
responsibilities.
—Your word choice should match theirs. Look at the buzzwords they use in their
description and on their website (especially the words they use for their core values).

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Build An Insider Connection
6
—Take the initiative to reach out to the hiring manager,
recruiters, and potential team members at the
company you’re applying to.
—Try attending a virtual networking event on LinkedIn,
Eventbrite, or any number of them available on
industry specific sites.

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Do Your Research
7
—Look at more than just their website, what they do,
where they’re located, etc.
—Review their social and online presence: Note any
awards, recent publications they’ve been published
in, their core values, charities they support, their
current pain points.
—Create a list of what you plan to do for them in
your first quarter to help.

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Keep Materials Up-To-Date
8
—Of course, update for new information/job
experience, but also update for each position
you’re applying for.
—Review all materials: resume, cover letter, and
LinkedIn profile.

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Keep Materials Up-To-Date: Your Resume
9
—When updating your resume, customize it to each position.
—What keywords and phrases are repeated throughout the job description? Make a
list of all these terms and put a checkmark next to
—Match your resume's target job title to the job listing.
—Highlight the skills they’re looking for at the top of your resume.
—Remove irrelevant experience.

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Keep Materials Up-To-Date: Your Cover Letter
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—And, oh yeah, HAVE a cover letter. About 1/3 candidates don’t send in a cover letter with
their resume and application.
—Your cover letter, like your resume, should reflect buzzwords that resonate with the
hiring manager.
—While your resume should answer the question “why me?” the cover letter should
answer the question “why them?”

11. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Keep Materials Up-To-Date: Your Social Media
11
—You need to be on LinkedIn if you’re job searching. Hiring managers and recruiters
everywhere are using it.
—Show off your accomplishments, samples of your work, and share job or industry
news on your profile.
—Do you need to clean up your social media?
—Some hiring managers don’t care what you do during your free time, but some do.

12. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Pre-Interview Project
12
– How to Get Any Job You Want (even if you’re
unqualified) by Raghav Haran.
– Companies want to hire people who will be able to
solve their problems. Sometimes that means
looking for the right experience/credentials, but
9/10 it means they just want to see that you can
help them resolve their pain points/challenges.
– Common pain pts: work overload, need to reduce
cost/save money, need to streamline their
processes for efficiency.
– Do the job before you get the job.

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Follow Up!
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– Anvil Media recruiter, Mike Terry, advises “Follow
up. No matter if you’re applying to an entry-level
job or a senior-level job, follow up. Not a lot of
people do.”
– It’s not going to bother them to follow up once a
week, to show passion for the position and keep
you on their minds.

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A Little Thank You Goes A Long Way
14
—Say “Thank You” – not many people do.
—It can be as simple as an email, though
some employers are partial to hand-
written notes.
—Show your potential employer that you’re
a thoughtful, reliable employee and
passionate about the position.

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Stay Positive
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– The job search can be discouraging after so many rejections.
– Get support from your friends, family, and your online network. LinkedIn Groups
provide emotional support.
– Don’t give up: a no changes nothing, a yes rocks your world.

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Questions from the Audience
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– Use the chat box on the left-hand side of the screen to ask me your
questions!

17. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Resources
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– How to Get Any Job You Want (even if you’re unqualified)
– 5 Simple Job Search Tips That People Always Forget
– How to Become an Industry Thought Leader
– Common Interview Mistakes & How to Avoid Them
– The Hiring Process from the Recruiter’s POV
– The Hiring Process, From The Recruiter's POV
(pdxMindShares Podcast)

18. Measurable Marketing That Moves You // © 2021 - All information in this document is copyright protected and the property of Anvil Media Inc.
Questions & More from pdxMindShare
—Sign up for the monthly MindShare newsletter
—Join the MindShare LinkedIn Group
—Visit Mindshare’s Blog for more professional networking tips
Meg Riley
megr@anvilmedia.com
www.anvilmediainc.com