https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
Discover the reasons why solar companies must embrace social media marketing. Enhance visibility and engagement with our expert insights on solar industry trends.
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. Introduction
Abd El-Naby Marzouk
What is the social media marketing
“Social Media Marketing or SMM is the process
of promoting a product, service or a brand
using Social Media such as Facebook,
LinkedIn, Blogs, Twitter, Flickr, YouTube
etc.”
5. Introduction
?Why using SMM
Face
book
has 500+ million users, 45 billion shared items
per month, active local business 1.5 million pages
Linked
In
has more than 40 million users and more than
12.4 million unique visitors per month)
Twitter
156+ million register users, 31% users following
a brand, brand recommendation 7.8 million per
month
6. Introduction
Benefits of social media marketing
Control your Brand
Get Link Love
Show the Community You're a
Participant
Build Traffic from Alternate
Sources
Influence Traditional Media
7. Introduction
Benefits of social media marketing
Increasing the revenue:
Dell made US$ 2 million using Twitter.
Multiplying sales:
MASI bicycles doubled sales in two years using
bogging and pod casting to reach out.
Building up the relevant community: American
Express multiplied its user base 80 times in 11
months using Social Network.
Online Reputation:
A video on You Tube posted by 2 employees of
Dominos coasted them over US$ 50m.
.
12. Social Media Activity
3- Network
Anyone can connect to
everyone
Make friends
Be helpful
Sharing Interest
13. Social Media Impact
Mohamed A. Salam
Impact of social media on marketing
As marketers are always interested to grab the attention of the
consumer. People have embraced new media and technologies to such an
extent like smart phone etc. has given marketers the opportunity to
reach consumers in a 24/7 capacity through a variety of mediums. It
enhances the chances of messaging being seen. Therefore it is obvious to
allure the marketers towards social media. Traditional campaigning
approaches are overshadowed not only by rising social media but also
due to increasing difficulty to create an outstanding campaign due to
very competitive market.
The problem lies with the change in the consumer's mindset. Social
media has led to a culture of active engagement, immediate access to
anyone and for anything and constant communication. This is of course
something that the traditional advertisement and other marketing
methods could not ever achieve. Whereas social media like Face book
page, Twitter and You Tube et
14. Social Media Impact
Criticism of social media
As the social media has grown in popularity, multiple concerns have emerged
regarding technology. If comments and tweets are posted in haste, it can lead
to some marketing disasters that can damage both the client and their agencies
reputation. The moment consumer finds a brand's social networking activity
intrusive or annoying then consumer is lost. There are many instances where
brands try to abuse the system thorough fake comments. Since marketers are
directly dealing with the public can not lurk behind the scene but have to
become more accountable for the brand. Other concerns of social media are
social media stalkers, child predators and privacy concerns
In spite of potential drawbacks of social media, popularity of social media is
overtaking traditional forms of marketing. If compare TV commercials with
online virals promoted through social media, TV commercials can cost
millions; are poorly targeted and do not enable data capture where as cost on
social media is almost nothing. That is why social media become popular
among marketers.
15. Ways for Building Brands Trust Through
Social Media
Khaled Nabil
Using social media for business marketing has been a hot
topic for years now, but brands are still trying to harness
the power of the digital socialsphere to discover the best
ways to directly impact their bottom lines.
As social media use advances, so does the frequency in
which brands are reaching out to their audiences to
engage them through these channels.
One tactic that might be lost in all of this is the
importance of using social media channels to build trust
with your current and potential brand advocates.
16. Ways Brands Build Trust Through Social
Media
1- Communicating Thought Leadership
One way for a brand to lose credibility with a social audience is to
simply spam them with “opportunities” to purchase a product or
service without providing any value, This value can come in many
forms, but should be designed to teach, entertain, ignite
discussions, and gain honest feedback.
Social media is the perfect platform for a brand to communicate
their expertise in a given industry, and do so by providing great
content that people will share with others. This is how companies
can become thought leaders in their space
17. Ways Brands Build Trust Through Social
Media
2- Transparency
This is an area that executives and decision makers have feared
the most but a hurdle that must be overcome for a company to be
successful using social media.
In today’s digital world, transparency is an inherent reality, as
people will be talking about issues associated with your brand
online.
Companies need to embrace this and get involved in guiding that
conversation. In a report from eMarketer, 77% of buyers said
they are more likely to buy from a company if the CEO uses social
media, and 82% trust the company more.
This is impressive, and telling of how consumers want to engage
with brands and top-level executives.
18. Ways Brands Build Trust Through Social
Media
Quick & Responsive Customer - 3
Communication
If consumers know they can reach out to your company
via social media and are encouraged to do so, this is a
good opportunity to provide great service in front of a
large audience. Don’t be afraid of customer
complaints. Address them head on. These
opportunities can often turn into great testimonials
when customers are handled with care
19. Ways Brands Build Trust Through Social
Media
4- Ensures Accountability:
When companies are openly engaged in social media and
encouraging their audience to interact with them, it
ensures a certain level of accountability. In using social
media aggressively, a brand can essentially hold itself
accountable for providing great products, services, and
customer service. They can’t afford not to! But isn’t that
the goal anyway?
20. Ways Brands Build Trust Through Social
Media
5- Fun & Simple Engagement:
Another way to build and maintain trust is through
entertainment. Don’t always make it about your
company and its services or value. This goes back to
thought leadership and content marketing. Provide
value in a fun and creative way through daily
content, apps, videos, contests, sweepstakes, and
infographics. The opportunities are endless.
21. Ways Brands Build Trust Through Social
Media
6- Social Responsibility :
A great way to build trust with your customers is to let them
know that you care about others more than just yourself. The
same goes for building brand equity. Socially responsible
brands often gain more momentum because their customers
know they aren’t just about profits, but also giving back to
their communities or the world around them.
Social media channels are the perfect platform to ommunicate
this message and let it spread organically.
For example, Marriott is running a check-in campaign that
encourages guests to check-in, and the hotel will donate $2 to
charity. This promotion is intended to leverage a typical social
interaction for the greater good.
22. Case Study
Mohamed A. Dayem
Marketing in social media
The rising interest in social networking sites as viable
vehicles for marketing is also reflected in the money
being spent to advertise in social networks. According
to E-Marketer spending on advertisements on social
networking sites has increased from $ 1.40 billion in
2009 to a projected $ 3 billion in 2011, a nearly 50%
.increase4
23. Case Study
Successful use of Social Media
Considering the relatively short history of social
networking sites, it is remarkable to find that a large
number of organizations have already successfully used
them as platforms to promote their brands, support
customers and increase business. Some of the most
successful
Marketing campaigns have involved creative use of
Face book and Twitter. Face book particularly has
developed into a very hospitable platform for a wide
array of marketing initiatives by diverse organizations
24. Case Study
Ford Case Study
One of the earliest and most successful social media
campaign, called the Fiesta Movement, was launched
by Ford in April 2009 to promote its Fiesta model. In
an innovative strategy, the company selected 100 top
bloggers and gave each of them a Fiesta to use for the
next six months. In return they (i.e., the bloggers or
‘agents’) were required to upload a video on You Tube
about the car along with an independent account of
their experience with the Fiesta, on their blogs
25. Case Study
The Fiesta Movement campaign success
•The 700+ videos created by the “agents” generated
•6.5 million viewers - You Tube
•Created more than 3.4 million impressions - Twitter.
•Photos of the car uploaded were viewed more than
670,000 times - Flicker
•The campaign generated considerable buzz about the
vehicle with more than 50,000 US they wanting more
information about the Ford Fiesta.
•Ford sold 10,000 units in the first six days of sales
26. References
Social Media Marketing, Arham Haryadi, Social media
strategist and SEO consultant Mar 11, 2010 . ( Indonesia)
Social Media Marketing, James F. Robinson, Consultant, JF
Robinson Consulting, Zap Pictures on Apr 17, 2009
6 Ways Brands Build Trust Through Social Media. Brent
Brent Glesson- Auerbach Publications. November 2011
Case studies of successful Social Media Marketing,
Sandeep Patnaik PhD- Gallup & Robinson Pennington, NJ.
Auerbach Publications. November 2011