The document discusses social media marketing trends and tips for creating effective online content. It provides an overview of key channels like Instagram and Facebook, how to choose the right platform and build an online presence. Specific advice includes exploring different channels, learning your target audience, creating compelling content and photos, regularly interacting with followers, and analyzing metrics. The goal is to consistently share valuable content that builds your brand and keeps customers engaged.

1. SOCIAL MEDIA
MARKETING TRENDS
WHELTON SCHOOL OF MARKETING
How to create effective and relevant content online
W

2. Key takeaways: W
Things to discuss:
Exploring different channels
Key findings
Tips from the experts
Examples
How brands work online

3. W
Making it big
online
Presentations are tools that can be used as demonstrations,
lectures, speeches, reports, and more. It is mostly presented
before an audience. It serves a variety of purposes, making
presentations powerful tools for convincing and teaching.
Learn what people are interested
in social media.

4. W
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more.
It serves a variety of purposes, making
presentations powerful tools for convincing
and teaching.
You have the freedom to
choose your platform.
Exploring
different channels

5. Where to start:
W
Present your product or service
Presentations are tools that can be used as
lectures, speeches, reports, and more.
02
Create your profile
Presentations are tools that can be used as
lectures, speeches, reports, and more. It is
mostly presented before an audience.
01 Seek your target audience
Presentations are tools that can be used as
demonstrations, lectures, speeches, reports, and
more. It is mostly presented before an audience.
To create a stunning presentation, it's best to
simplify your thoughts.
Start with an outline of topics and identify
highlights, which can be applied to whatever
subject you plan on discussing.
03

6. W
Presentations are tools that can be used as
demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an
audience.
To create a stunning presentation, it's best
to simplify your thoughts. Start with an
outline of topics and identify highlights,
which can be applied to whatever subject
you plan on discussing.
What happens offline
Presentations are tools that can be used as
demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an
audience.
To create a stunning presentation, it's best
to simplify your thoughts. Start with an
outline of topics and identify highlights,
which can be applied to whatever subject
you plan on discussing.
What happens online

7. W
Presentations are tools that
can be used as lectures,
speeches, reports, and more.
It is mostly presented before
an audience.
The biggest
startups allocate
75%
to social media marketing

8. W
Follower count
Top 10
Startups
Presentations are tools that can be used as demonstrations,
lectures, speeches, reports, and more. It is mostly presented
before an audience. Start with an outline of topics and
identify highlights, which can be applied to whatever
subject you plan on discussing. Item 1 Item 2 Item 3 Item 4
75
50
25
0

9. W
Creating a
bigger online
presence
Presentations are tools that can be used as demonstrations,
lectures, speeches, reports, and more.
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
The different areas companies
focus on online
Item 1
20%
Item 2
20%
Item 3
20%
Item 4
20%
Item 5
20%

10. W
Tried and tested techniques
from the experts
Anika Sherwood
Fashion influencer
Presentations are tools that can
be used as lectures and more.
Molly Bradshaw
Marketing Expert
Presentations are tools that can
be used as lectures and more.
Matthew Bromman
Social Media Manager
Presentations are tools that can
be used as demonstrations,
lectures, speeches, reports, and
more. It is mostly presented
before an audience.
Start with an outline of topics
and identify highlights, which can
be applied to whatever
subject you plan on discussing.

11. Good design matters
W
Entice your audience with stunning visuals.

12. W
Presentations are communication tools
that can be used as lectures, speeches,
reports, and more. It is mostly presented
before an audience. It serves a variety of
purposes, making presentations powerful
tools for convincing and teaching.
To create a stunning presentation,
it's best to simplify your thoughts. Start
with an outline of topics and identify
highlights, which can be applied to
whatever subject you plan on discussing.

13. W
Examples of eye-
catching content
Presentations are communication tools that can be used
as demonstrations, lectures, speeches, reports, and more.
It is mostly presented before an audience.
To create a stunning presentation, it's best to simplify your
thoughts. Start with an outline of topics and identify
highlights, which can be applied to whatever subject you
plan on discussing.
You can then organize them into your introduction, your
main content, and your conclusion. Make sure you do
enough research to support your points.

14. W
Build your brand on
social media
What your
company does
Presentations are
tools that can be used
as lectures, speeches,
reports, and more.
To create a stunning
presentation, it's best
to simplify your
thoughts.
Presentations are
tools that can be used
as lectures, speeches,
reports, and more.
To create a stunning
presentation, it's best
to simplify your
thoughts.
Presentations are
tools that can be used
as lectures, speeches,
reports, and more.
To create a stunning
presentation, it's best
to simplify your
thoughts.
Presentations are
tools that can be used
as lectures, speeches,
reports, and more.
To create a stunning
presentation, it's best
to simplify your
thoughts.
Why your team
is amazing
What makes
you unique
Why should they
support you

15. W
Do
important
work
Presentations are tools that can be used as
demonstrations, lectures, speeches, reports, and
more. It is mostly presented before an audience.
of your craft
Show people the purpose

16. W
Presentations are communication tools that can be used as lectures, speeches, reports, and more.
It is mostly presented before an audience. It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
To create a stunning presentation, it's best to simplify your thoughts. Start with an outline of topics
and identify highlights, which can be applied to whatever subject you plan on discussing.
Show people how you started
Go back to your roots

17. W
Successful companies
are consistent
Nailing down a
schedule
Presentations are tools that can
be used as lectures, and more.
It is mostly presented before an
audience. It serves a variety of
purposes, making presentations
powerful tools for convincing and
teaching.
To create a stunning presentation,
it's best to simplify your thoughts.
Answering questions
immediately
Presentations are communication
tools that can be used as lectures.
Interacting with
followers
It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.

18. W
Take advantage of the tools available.
Making the most out
of the internet
Social media
channels
Automated
customer service
Seamless
ecommerce platform
Analytic tools
and reporting

19. W
See how other
profiles are created
Presentations are communication
tools that can be used as lectures,
speeches, reports, and more.
It is mostly presented before an
audience.
To create a stunning presentation,
it's best to simplify your thoughts.
01
Gauge the
audience's tastes
and preferences
Presentations are tools that can
be used as lectures, and more.
It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.
To create a stunning presentation,
it's best to simplify your thoughts.
02
Build a profile apt
for that specific
platform
Presentations are tools that can
be used as lectures, and more.
It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.
To create a stunning presentation,
it's best to simplify your thoughts.
03
Adapt to different platforms

20. W
Interact with
followers
Presentations are tools that can
be used as lectures, and more.
Constant customer
updates
Presentations are tools that can
be used as lectures, and more.
Quick response to
inquiries
Presentations are tools that can
be used as lectures, and more.
Delivering on
promises
Presentations are tools that can
be used as lectures, and more.
Swift order taking and
assistance
Presentations are tools that can
be used as lectures, and more.
Keeping customers
delighted
Presentations are tools that can
be used as lectures, and more.
How great brands deal with
consumers

21. W
Top Sites
Instagram
Where brands start
Facebook

22. W
How brands work online
Choosing photos
and creating
designs
Presentations are tools that
can be used as lectures,
speeches, reports, and more.
To create a stunning
presentation, it's best to
simplify your thoughts.
01
Writing effective
copy
Presentations are tools that
can be used as lectures, and
more.
It is mostly presented before
an audience.
Remember to keep your
presentation easy-to-read.
02
Uploading
content
Presentations are tools that
can be used as lectures, and
more.
It is mostly presented before
an audience.
Remember to keep your
presentation easy-to-read.
03
Connecting with
followers
Presentations are tools that
can be used as lectures, and
more.
It is mostly presented before
an audience.
Remember to keep your
presentation easy-to-read.
04

23. W
Social Media
Team
The team to help you stand out
Heather Gibson
Marketing Head
Grace Harrison
COO
Tash Watkins
Founder

24. W
Contact
Us
Phone Number
123-456-7890
Email Address
hello@reallygreatsite.com
Website
www.reallygreatsite.com
We'd love to talk about
all things marketing.

25. W
- Tom Fishburne
“The best marketing
doesn't feel like marketing.”