The 2nd European Forum for E-mail and Data-Driven Marketing took place on May 3, 2016, featuring seven keynotes and twenty practice-based talks focusing on topics such as big data analytics, multichannel integration, and marketing automation. The event aimed at executives in digital marketing provided networking opportunities and expert discussions for both B2B and B2C audiences. Accompanying seminars and workshops on May 2, 2016, offered in-depth insights into enhancing data-driven marketing strategies.

1. 2nd European Forum for E-Mail and Data-Driven Marketing
3 May 2016 I Steigenberger Airport Hotel, Frankfurt
MASTERING DATA-DRIVEN MARKETING
2 May 2016 I Master class and Workshops
www.dialogsummit.de
EUROPEAN
CONFERENCE
FOR DATA-DRIVEN
MARKETING!
Seven shots of inspiration and twenty doses of practice-based insight!
PROVIDER
LEADPARTNER

2. DIALOG SUMMIT 2016
The latest edition of the European conference for e-mail and data-driven marketing:
seven inspiring keynotes and 20 practice-related talks make the Forum a must,
with topics ranging from digitization of dialogue to big data analytics, multichannel
integration and marketing automation.
> Twenty practice-based talks tell it how it is in B2C & B2B
> Seven international keynote speakers
> Networking with 250 e-mail and data-driven marketing executives
> Opportunities for 1-to-1 expert talks
> How Big is your Data? powered by DDV
MASTERING
DATA-DRIVEN MARKETING
TARGET AUDIENCE
Anyone with an interest in moving ahead with data-driven marketing: executives responsible
for digital marketing, online marketing, data-driven marketing, e-mail marketing, CRM, sales
and service; CMOs and CEOs.
Initiator.
Torsten Schwarz, absolit
Producer.
Helmut Blocher, SUCCUS I Wirtschaftsforen
Advisor.
Martin Nitsche, Deutscher Dialogmarketing Verband e.V. (DDV)
Moderators.
Stephanie Grace Cox, Frank Puscher
M.Nitsche
F.Puscher
S.Cox
H.Blocher
PROVIDER
I www.dialogsummit.de I
ACCOMPANYING PROGRAMME
Innovative formats, 1-to-1 talks, a trade show, award ceremony and attractive break-time
facilities provide plenty of opportunities for informal networking and "shop talk".
Seminars and workshops will be held on 2 May 2016.
T.Schwarz

3. 3 MAY 2016 I INSPIRING, MOTIVATIONAL KEYNOTES AND PRESENTATIONS
MASTERING DATA-DRIVEN MARKETING
Aligning the organization for data driven marketing success
Tamara Gielen, Plan to Engage, Meerhout, Belgium
PERMISSION-MARKETING 2.0
Nachhaltige Steigerung der digitalen Reichweite
Mark Brauch, PAYBACK, München, Deutschland
WIR WISSEN, WAS SIE MORGEN ESSEN
Eine globale Restaurantkette zeigt, wie verhaltensabhängige,
automatisierte 1:1-Kundenkommunikation funktioniert
Gregor Wolf, Experian Marketing Services, Düsseldorf, Deutschland
FIXING YOUR DATA DRIVEN MARKETING
3 crucial elements to achieve better results
Michael Leander, International Marketing Speaker, Copenhagen Area, Denmark
M.Brauch
D.Dahmen
PLUS TWENTY PRACTICE-BASED TALKS tell it how it is in
B2C & B2B at the summit and in the workshop with Dr. Torsten Schwarz featuring
companies including DocMorris, McDonald’s, ABB, 3M, Otto, Thalia, Payback, Sixt,
Renault, AEB and XING.
DISRUPTIVE DOMINATION
Data drives the way we shop, play and make money
Dietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna, Austria
OPTIMIZING CONVERSION WITH PERSUASION
How to create a persuasive customer journey
Kath Pay, Holistic Email Marketing, London, UK
THE END OF MARKETING CAMPAIGNS
The challenge of highly personalized, multi-channel interactions
Nikolaus von Graeve, rabbit eMarketing, Frankfurt a.M., Germany
THE CONVERSION CUBE
Pick the right tactics to scale up email & data-driven marketing results
Jordie van Rijn, Emailmonday.com, Utrecht Area, Netherlands
WHERE’S THE DATA?
How to generate customer data when you don't have it
Dela Quist, AlchemyWorx, London, UK
T.Gielen
D.Quist
N.v.Graeve
K.Pay
J.v.Rijn
M.Leander
G.Wolf

4. Check-in
Welcome
Keynote
Impuls
Keynote
Break
WILLKOMMEN BEIM DIALOG SUMMIT 2016 | Mastering data-driven marketing
Helmut Blocher, Geschäftsführer, SUCCUS GmbH | Wirtschaftsforen, Wien
Stephanie Grace Cox, Moderatorin, Berlin; Frank Puscher, Moderator, Hamburg
DISRUPTIVE DOMINATION | Data drives the way we shop, play and make money
Dietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna
> Embark on an exciting journey of adaptation, innovation and disruption of digital marketing!
THE FREQUENCY LIE | How to determine the right frequency of emails
Dr. Torsten Schwarz, Inhaber, absolit, Waghäusel
OPTIMIZING CONVERSION WITH PERSUASION | Using design elements to achieve conversions
Kath Pay, CEO & Founder, Holistic Email Marketing, London
> This keynote will explore common ecommerce journeys and provide examples of
how to make each step of the journey a persuasive one.
Relaxation in the Networking Zone
DIALOG SUMMIT I 3 May 2016
MASTERING DATA-DRIVEN MARKETING!
Break Relaxation in the Networking Zone
08:30
09:00
09:10
10:00
10:15
10:45
D.Dahmen
H.Blocher
G.Braren
M.Brauch
S.Cox

5. Parallel program
Break
ONE2ONE talks
Break Shared lunch in the Networking Zone
Plenty of opportunity for individual chats.
J.vanRijn
M.Sumereder
L.McDonald
T.Schwarz
R.Müller
K.Pay
F.Puscher
D.Quist
K.Rinder
11:15
11:45
12:15
12:45
13:30
IM CROSS-CHANNEL OLYMP
Kundenzentrierte Kommunikation bei
L’Occitane, Renault & Co.
Timo Kohlberg, Product Marketing Manager,
Adobe, München
IN-APP-MARKETING
FÜR MEHR ENGAGEMENT
Mobile Trends im Businessnetzwerk XING
Showcases von Kampagnen
Gerret Braren, Marketing Technology,
XING AG, Hamburg
INDIVIDUALISIERUNG
IM E-MAIL MARKETING
Personalisierte Kundenansprache über
Mailing-Kampagnen
Katrin Rinder, Senior Digital Marketing
Specialist, Versandapotheke DocMorris,
Heerlen
DIFFERENT DEVICES –
DIFFERENT INTERACTIONS
Examples and approaches to maximize
engagement and conversions
Loren McDonald, Marketing Evangelist,
IBM Marketing Cloud, San Francisco Bay Area
THE CONVERSION CUBE
Pick the right tactics to scale up
email & data-driven marketing results
Jordie van Rijn, Founder, Emailmonday.com,
Utrecht Area
'WHERE IS THE DATA?'
How to generate customer data
when you don't have it
Dela Quist, CEO, AlchemyWorx, London
DIGITAL MARKETING 2016 (IN ENGLISH) LIFECYCLE AUTOMATION (IN GERMAN)
GLOBALES
KONTAKTMANAGEMENT
Lokale Datensilos vs. globales
Kontaktmanagement – Alignement
von Vermarktungskampagnen
Thomas Düker, CMO, AEB GmbH, Stuttgart
THE B2B CHALLENGE
E-Mail- & Data-Driven Marketing
im internationalen Konzernumfeld
tbc
OMNICHANNEL SHOPPING
Die Conversion steigern mit
personalisierter Kundenansprache
Robin Müller, CTO & Co-Founder,
Lesara GmbH, Berlin
NEWSLETTER
PERMISSION-MARKETING 2.0
Steigerung der digitalen Reichweite
durch Multi-Maßnahmen-Management
Mark Brauch, Leiter Digital Directmarketing;
Michael Sumereder, Senior Manager Digital
Directmarketing PAYBACK GmbH, München
B2C FOCUS (IN GERMAN)B2B FOCUS (IN GERMAN)
Th.Düker
T.Kohlberg

6. DIALOG SUMMIT I 3 May 2016
MASTERING DATA-DRIVEN MARKETING!
02:00
02:30
03:00
03:30
Parallel program
Break Relaxation in the Networking Zone
QUALITÄT IM E-MAIL
MARKETING
Rechtliche und technische Kriterien
RA Rosa Hafezi, Legal Consulting and
Certification (CSA), Köln
Alexander Zeh, Engineering Manager,
Certified Senders Alliance (CSA), Köln
THE NEW DATA
PROTECTION REGULATION
What it means for you – a survival guide
Dr. Sachiko Scheunig, European Privacy
Officer, Acxiom, Frankfurt a. M.; Chair, FEDMA,
Brussels
MASTERING DATA-DRIVEN
MARKETING
Aligning the organization for data driven
marketing success
Tamara Gielen, Plan to Engage, Meerhout
Podiumsdiskussion powered by BVDW:
DIGITAL UND EMOTIONAL
(Wie) geht das zusammen?
Am Podium:
Harald R. Fortmann, Director Executive
Search, Dwight Cribb Personalberatung GmbH,
Hamburg; Botschafter des Ressorts "Bildung &
Personalentwicklung", Bundesverband Digitale
Wirtschaft (BVDW) e.V., Düsseldorf
Karl-Heinz Land, Digital Darwinist &
Evangelist, neuland GmbH, Köln
Anne M. Schüller, Expertin für
Empfehlungsmarketing, München
Frederike Voss, CEO, orbyd GmbH, Hamburg
Moderation: Raoul Fischer, StoryWorks
GmbH, Frankfurt a.M.
DIGITAL MARKETING 2016 HOT TOPICS
BIG DATA
ZIELGRUPPEN-PROFILIERUNG –
Der Einsatz von b2bwebscoring
bei der AIKA
Carsten Lange, Vorstandsvorsitzender,
AIKA e.V., Bochum
Meinert Jacobsen, Geschäftsführer,
MarAnCon GmbH, Bonn
WIR WISSEN,
WAS SIE MORGEN ESSEN
McDonald’s zeigt, wie
verhaltensabhängige, automatisierte
1:1-Kundenkommunikation funktioniert
Christopher Barth, Executive Director,
TRACK GmbH, Hamburg
Gregor Wolf, Experian Deutschland GmbH,
München
E-MAIL-ADRESSQUALITÄT FÜR
DEN ERFOLG IM E-COMMERCE
Praxiserprobte Lösungen
für mehr Response
Daniel Augustin, Leiter eCommerce &
Digitales Lesen, Orell Füssli Thalia AG, Zürich
B2C FOCUS (IN GERMAN)B2B FOCUS (IN GERMAN)
(IN ENGLISH)
(IN ENGLISH)
(IN GERMAN)
(IN GERMAN)

7. J.Ribeiro
M.Jacobsen
Ch.Pause
M.Nitsche
K.-H.Land
M.Leander
A.Zeh
A.M.Schüller
N.vonGraeve
F.Voss
G.Wolf
Keynote
Panel discussion powered by DDV
Keynote
End of the DialogSummit 2016End of the DialogSummit 2016
THE END OF MARKETING CAMPAIGNS | The Challenge of highly personalized, multi-channel interactions
Nikolaus von Graeve, CEO, rabbit eMarketing, Frankfurt a. M.
WAVE GOODBYE TO DATA PHOBIA! | How paranoia is costing us the future
Martin Nitsche, Präsident, DDV, Frankfurt a.M.
Dr. Sachiko Scheunig, European Privacy Officer, Acxiom, Frankfurt a. M.; Chair, FEDMA, Brussels
Gregor Wolf, Geschäftsführer, Experian Deutschland GmbH, Düsseldorf
Moderation: Christoph Pause, Chefredakteur acquisa, Haufe Gruppe, Freiburg
FIXING YOUR DATA-DRIVEN MARKETING | 3 crucial elements to achieve better results
Michael Leander, International Marketing Speaker, Copenhagen Area
João Ribeiro, Head of Marketing, Markedu, Lisboa
04:00
04:30
05:15
05:45 H.R.Fortmann
T.Gielen
R.Hafezi
Ch.Barth
R.Fischer
D.Augustin
S.Scheunig

8. LEADPARTNER
Partner
PROVIDER
Cross-channel marketing specialist Experian Marketing
Services is a global provider of integrated customer in-
sight, targeting and data quality solutions. Based on the
three pillars of data quality ("Identity"), customer insights
and targeting profiles ("Intelligence") and customer jour-
ney-based cross-channel communication ("Interactions"),
the Experian Marketing Suite, complemented by a comprehensive range of consultancy services, helps
companies and organisations from around the world interact intelligently with their customers. By co-
ordinating seamless interactions across all marketing channels (e-mail, mobile, display, social and print),
companies are empowered to plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximise profits. www.experian.de
Adobe is changing the world through digital experiences. Its solutions empow-
er companies to create, manage, market and monetise digital content. Adobe's
integrated solutions use data analytics to deliver reliable results that allow marke-
ters to orchestrate campaigns effectively. Companies and marketers use Adobe
solutions to manage and enhance the customer experience and roll out optimized
marketing content across all digital channels. With the help of real-time analytics
and detailed customer insight, companies of all sizes can deliver personalized, re-
levant and timely content to their customers and quantify the return on their marketing investment.
www.adobe.com/de

9. PARTNER
PARTNERGOLDPARTNER
Markedu
2
I www.dialogsummit.de I

10. ACE Masterclass
NEXT LEVEL IN AUTOMATION-,
CONTENT- & EMAIL MARKETING
Your trainer
Michael Leander, Global Marketing Expert, Coach and Trainer
This full day masterclass will show you new ways to decide which content to create,
how to seed this content and integrate with your email marketing and marketing
automation programs. Content in context is more important than ever. Understan-
ding why your audience engage with certain types of content and how you can use
that knowledge to improve automated communication is critical for results. In this
highly interactive masterclass, you will get hands-on inspiration to achieve better
integration between automation, content and email marketing.
After attending this masterclass, you will master new techniques that will help you
get better results from your customer acquisition and customer retention programs.
You will learn
> How to make smarter content marketing decisions
> How to effectively implement your best content ideas for maximum impact
> Why you need to switch your thinking from content to content
in context and how to do it.
> How to apply lead scoring based on content in context behavior –
and how scores affect your email- and marketing automation
> Best practices for marketing automation and email marketing
> Effective techniques to improve key metrics for email marketing
and marketing automation
> Inspiration that will help you think differently on how you approach FTT:
frequency, targeting and triggers
Integrate Content, Email Marketing and Marketing Automation
Monday, 2 May 2016, 10.00am - 05.00pm, Full day Masterclass
M.Leander

11. Registration and information
Hosted by:
We kindly request your registration online:
www.dialogsummit.de
anmeldung@succus.at
Participation fee
The participation fee for users amounts to € 480
(if booking before April 18, 2016, regular price will be € 580)
The participation fee for providers* amounts to € 960
(if booking before April 18, 2016, regular price will be € 1,060)
Full day masterclass with Michael Leander:
ACE Masterclass – Next level in automation-, content- &
email marketing 2 May 2016, € 580
(if booking before April 18, 2016, regular price will be € 680)
Including entry to all program events inclusive the documents in
electronic form as well as culinary breaks and meals together.
All prices excl. 19% VAT I Registrations are subject to our terms
and conditions: http://www.dialogsummit.de/agb.html
* By service providers we mean companies who provide services such as consultancy,
or development and integration of solutions, that are thematically related to e-mail
and data-driven marketing, even though they may also be users of such services
themselves. Accordingly, by users we mean commercial and industrial enterprises
or financial services providers.
SUCCUS®
and DIALOG SUMMIT®
s® are registered EU-community trademarks.
Copyright © 2016, all rights reserved
If you have any further questions, please do
not hesitate to contact us. +43 1 319 09 34-10
SUCCUS GMBH I Wirtschaftsforen
Haizingergasse 54, 1180 Wien
Telefon: +43 1 319 09 34-0
info@succus.at
Feel free to contact us:
Barbara Schneeweiss, Project management
barbara.schneeweiss@succus.at
Katharina Zauner, Project management
katharina.zauner@succus.at
Helmut Blocher, Director
helmut.blocher@succus.at
Location
Steigenberger Airport Hotel in
Frankfurt am Main
Unterschweinstiege 16
60549 Frankfurt am Main
Germany
Hotel booking: under the heading „DialogSummit 2016“
you will receive a room at the price of € 139,- each,
breackfast included
reservations@airporthotel.steigenberger.de
Fon: +49 69 6975 2426
B.SchneeweissK.ZaunerH.Blocher