The document advertises a two-day Digital Marketing Masterclass taking place on June 20-21, 2016 in Dar es Salaam, Tanzania. The masterclass will be led by marketing expert Michael Leander and cover key topics in digital and mobile marketing like content marketing, SEO, social media strategy, and mobile marketing. Attendees will learn practical tips and examples to improve their digital marketing efforts and drive better results. The event is organized by Access Business Management Conferencing International and will provide attendees a certificate of completion.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The Chartered Marketing Analyst Executive Certificate Course takes place in Nairobi, Kenya from June 13th to June 17th.
The course is delivered by Michael Leander and organized by A.B.M.C. International.
See the course brochure for more information and contact details.
This course is also offered in Accra, Ghana from 20th June to 24th June.
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
The Mobile marketing and digital marketing masterclass is a 2 day, highly interactive and engaging marketing masterclass. It takes place in Nairobi, Kenya. The masterclass is delivered by Michael Leander and organized by A.B.M.C International.
The Marketing Analyst Course is a 5 day chartered marketing analyst course taking place in Dubai. Check brochure for more information and learn why you should attend this course
The second cohort cna join The Chartered Marketing Analyst Course taking place in Nairobi, Kenya. The 5 day marketing course promises to be intensive, highly engaging and lots of fun.
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
The Chartered Marketing Analyst Executive Certificate Course takes place in Nairobi, Kenya from June 13th to June 17th.
The course is delivered by Michael Leander and organized by A.B.M.C. International.
See the course brochure for more information and contact details.
This course is also offered in Accra, Ghana from 20th June to 24th June.
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
A great sales onboarding program can help your business increase its sales, cut down the turnaround time and support your salespeople as they work to meet their sales goals on time. Learn more about creating a successful sales onboarding program in this whitepaper.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
A great sales onboarding program can help your business increase its sales, cut down the turnaround time and support your salespeople as they work to meet their sales goals on time. Learn more about creating a successful sales onboarding program in this whitepaper.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Brochure for Michael Leander's B2B Marketing Workshop in Singapore 15-16 January 2015.
This Masterclass is specifically designed for B2B marketers wishing to streamline marketing activities targeted a B2B audience.
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
Digital Marketing Masterclass in Nairobi, Kenya. Two days of digital marketing tips and tips. Delivered by experts.
The workshop format is highly engaging with emphasis on sharing methodologies, tips and tricks attendees can implement right away.
Ultimate guide to digital marketing in noidaDigiperform
Digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
best digital marketing institute , course , training in udaipur,Digital Describe is a High potential Training Institute offers you an outstanding Digital Marketing Courses in Udaipur with Placement. Our Curriculum & Training methods make Digital Describe an ideal option for Students, Businesses, and Entrepreneurs
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few examples of learning sessions that provide digital marketing courses for beginners:
Google Digital Garage: Google Digital Garage offers a variety of free online and in-person courses on digital marketing topics, including SEO, social media marketing, and email marketing. Visit https://iibf.info/Seo
Digital marketing is the best way of marketing in this modern era. Magna Marketing is a digital marketing company in Trivandrum. We are dedicated to helping businesses to achieve their marketing goals through digital marketing services. Our company was founded on the principle of providing top-notch services to our clients. We provide detailed analytics and reporting that help you understand the performance of your digital marketing campaigns. Our team will track key metrics like website traffic, conversion rates, and ROI, and use those insights to optimize your campaigns and deliver better results.In this document, a nodal study and analysis of digital marketing are done.
Thank you for considering our digital marketing services. Above all, we look forward to the opportunity to work with you and help you achieve your marketing goals. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
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1. Masterclass
20th - 21st June 2016
Serena Hotel
Dar es Salaam,TANZANIA
Marketing guru Michael Leander’s Digital Marketing
Masterclass coming to Tanzania for the first time.
Don’t miss this opportunity to learn how to get
outstanding results through digital- and mobile
marketing.
Attend this highly rated digital
marketing masterclass to
> Increase your marketing efficiency to create better
results and higher ROI
> Learn new skills that will help you succeed in digital
and mobile marketing
> Ensure you are on top of the latest digital and mobile
marketing developments
> Get world class inspiration from a highly experienced,
award winning marketing professional
> Take an active part in the digital and mobile
revolution in Tanzania and Africa
ABMC INTERNATIONAL IS
ACCREDITED BY THE NATIONAL
INDUSTRIAL TRAINING AUTHORITY
IN KENYA (NITA) - NITA/TRN/870
THE FIRST 5 DELEGATES
TO BOOK WILL GET A
FREE TABLET PC
BOOK & PAY NOW !
ACCESS BUSINESS MANAGEMENT CONFERENCING INTERNATIONAL LTD
A.B.M.C INTERNATIONAL LTD
LEADERS IN BUSINESS TRAINING
Access Business Management Conferencing
(ABMC) International,
Head Office: Nairobi, Kenya, Westlands, Mpaka Road,
Mpaka Plaza, 2nd Floor, Right Wing, Suite No. 205
Tel No.: +254 20 4031000, +254 772 222004/5
Email: info@intl-abmc.com, Web: www.intl-abmc.com
This is build up, as an after event follow up to maximize on your training ROI:
SIGN UP FOR OUR MENTORSHIP PROGRAM:
For ONLY USD 30 Per Session
3 sessions each one hour only within 3 months
You choose time and when
2. Masterclass
20th - 21st June 2016 Serena Hotel Dar es Salaam,TANZANIA
Covering important aspects of digital marketing and mobile marketing, the Digital Marketing Masterclass will give you concrete
advice and tips you can use to improve your digital marketing activities.
Delivered in a fast paced, highly engaging way, the masterclass will open your eyes to the possibilities offered by digital
marketing and mobile marketing.
You will see world class marketing examples, learn the latest techniques and better understand how to get results with digital
marketing.
All attendees will receive a Certificate of Completion issued jointly by international training institute Markedu and ABMC.
“
About this Masterclass
Michael Leander has trained professionals in over 40 countries on 6
continents. Here is what some of them said:
The digital marketing masterclass changed my
life
Nancy Rizkallah,
Marketing Manager,
Soliman Travel, Egypt
“
Michael was one of few who gave us clear and
practical tips at the University of New York MBA
Course in International Marketing
“
I recommend his seminar to all who need a
strategic approach to digital and content
marketing
Sales manager,
Czech Republic
Martin Vitek,
Professor Zozeta Miliopoulou
American College of Greece
“
Very entertaining, one of the best with excellent
content and delivery
Aimee Prendergast,
Head of Brand,
Betway Group, Ireland
“
So many people think they've got social media
cracked, but Michael really does have the secret
of how to do it right.
Denis Thornton,
Cleantech Entreprenur,
United Kingdom
About Michael Leander
An internet marketing pioneer, Michael Leander is an award
winning marketer and speaker. Hailing from Denmark, Mr.
Leander has been actively involved in digital marketing since
1996.
He has worked with many global brands, trained tens of
thousands and shared his knowledge with audiences in over
40 countries on 6 continents.
Michael Leander has also judged marketing award shows in
over 15 countries.
More about Michael Leander here http://www.michaelleander.me
3. Masterclass
20th-21st June 2016 Serena Hotel Dar es Salaam,TANZANIA
Programme
Day 1
09:00 Welcome address
09:15 Your Digital Marketing Ecosystem: How to improve and
how to fit in a winning mobility strategy
- What does an effective digital marketing ecosystem look like; what
are the challenges marketer’s faces and how to overcome them
- What are the key components for successfully bringing your message
to your audience through digital channels
- How do you integrate your digital marketing presence with the rest
of your marketing mix
- What is the role you can expect mobility (mobile across all devices) to
play in the coming years
10:30 Break
10:45 The State of Digital Marketing in Tanzania – guest speaker
Learn about the current state of digital marketing in Tanzania. Get the
latest numbers and learn what the latest trends are.
11:15 How to build a compelling online presence: What you need
to know to create a top performing website
This session covers the key components to establishing a high
performing website. A website that attracts visitors and converts them
to customers.
- Setting objectives for your website and how to measure your goals
- Structuring your website and deciding content for your website
- Best practices for designing your website with the funnel principle
- Learn how to implement MWR’s Most Wanted Responses
- 7 easy tips anyone can implement now for increased performance
12:30 Lunch
13:30 Review of your company website – fun exercise
In this session Michael Leander will review 5 websites and provide his
input on what is good and bad. Attendees will learn a lot from this
exercise.
14:00 Make Google your friend ! SEO for anyone: The 5 key
components that can help you attract more traffic from search
engines
Best practices for getting more free traffic from Google and other
search engines.
14:45 Tea break
15:15 How to attract and retain an audience with content marketing
In this super engaging session, you will get to do exercises and learn
about all types of content. This session is guaranteed to leave you with
at least 5 new, fresh ideas.
- How to get started with content marketing
- How to create your content concept and make it work
- Quick tip: What is OPC and how do you apply it
- How to increase shares and interactions through content rich
marketing
- How to approach content, repurposing of content in social media and
other channels
- Best practices for branded content
This session includes engaging & fun practical exercises based on
principles you can use in your own work.
17:00 End of day 1
09:30 Introduction to the RACE model
The RACE model is a planning model for digital and mobile marketing. In this
morning session you will be introduced to the model, which will help you better
plan and manage your digital marketing activities and campaigns.
10:00 Make words and language your friend: A simple guide to building
effective texts for any digital channel: online, social, mobile
- Understand how people read, scan and filter online and in mobile
- The ABOA (Attribute, Benefit, Objective, Answer) model and how to use it
- Case studies using words to make a difference in social media channels
- Building winning headlines for any digital marketing assets
- Exercise that will show you how you can quickly hone your writing skills, even
if you are not a copywriter
Break
11:30 REACH: How to plan effective campaigns for branding, acquisition
and just about anything else.
- how to plan any type of marketing campaign
- how to reach your audience online and on mobile devices
- case studies that will wow you and inspire you
12:30 Lunch
13:30 Social media best practices: The 10 Golden Rules for Successful
Social Media Presence for branding, customer acquisition and customer
care
- planning your social media efforts
- setting goals for your social media activities and how you measure
- how to use social media for effective customer service: create service
experiences that sell.
- how to listen online and use sentiment analysis
- world class examples and case studies for your inspiration
15:00 Tea/coffee break
15:30 Mobile marketing crash-course; from location based marketing to
sticky apps
Mobile marketing offers a plethora of opportunities for the savvy marketer.
In this session, you will hear about;
> how to create a strategy for effectively engaging the mobile audience
> what is location based marketing and how can you leverage these
opportunities
> how to create apps that attracts a large audience and makes your audience
engage with the app frequently
> case studies from around the world
17:00 Certificate Ceremony: Get your certificate and photo opportunity
17:45 End of the Digital Marketing Masterclass.
Day 2
ACCESS BUSINESS MANAGEMENT CONFERENCING INTERNATIONAL LTD
A.B.M.C INTERNATIONAL LTD
LEADERS IN BUSINESS TRAINING
Access Business Management Conferencing
(ABMC) International,
Head Office: Nairobi, Kenya, Westlands,
Mpaka Road, Mpaka Plaza, 2nd Floor,
Right Wing, Suite No. 205
Tel No.: +254 20 4031000, +254 772 222004/5
Email: info@intl-abmc.com,
Web: www.intl-abmc.com