Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen?
Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.
Demand Attention Now! Create Your Visual Moment of TruthMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most.
Loveworks - Google Hangout Presentation with Brian SheehanMichael Pranikoff
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016Michael Pranikoff
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter.
Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications – Chris Loder – at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media.
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013Michael Pranikoff
Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
How To Elevate Your Content today using principles of earned media. Presentation given by PR Newswire Global Director of Emerging Media for PRSA Omaha in Oct. 2014.
Demand Attention Now! Create Your Visual Moment of TruthMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, in Dallas on May 1, 2013. This presentation explores how the use of visual storytelling has a new, deep role in how your business or organization can create experiences with your audiences throughout the buying cycle. Search and social has empowered shoppers to conduct in-depth research about the brands and products that mean the most to them before making a purchase. The point at which a consumer chooses a preferred brand, where to buy, and with whom they share the results is what Google has famously deemed "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment in the buying cycle where decisions are being made and provide the content that buyers are looking for in the formats that resonate the most.
Loveworks - Google Hangout Presentation with Brian SheehanMichael Pranikoff
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications
What's Trending Now in PR & Marketing - PRSA Fort Worth June 2016Michael Pranikoff
What's Trending Now in PR & Marketing was the June 8, 2016 workshop given by PR Newswire Global Director of Emerging Media, Michael Pranikoff for the PRSA Fort Worth Chapter.
Are you still telling your story the same way as you were five years ago? Companies and organizations are creating content at a furious pace today, but now we need to think differently in order to connect that content with how consumption behaviors are changing. It’s not enough to just create content, we have to evolve how we reach those audiences and adapt our stories to reach them effectively.
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications – Chris Loder – at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media.
EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013Michael Pranikoff
Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together.
What Is The Atomic Weight of Your Content & Why It MattersMichael Pranikoff
This workshop was given by PR Newswire Global Director of Emerging Media - Michael Pranikoff - at the PRSA North Pacific Region Conference on 6-25-16. The presentation walks through emerging media trends and the importance of creating content that is easy to quickly understand, digest, and make shareable both from a PR aspect of reaching media as well creating content that is direct for your intended audience.
Demand Attention Now: Create Your Visual Moment of Truth prnewswire
Search and social has empowered consumers to conduct in-depth research about the products they want most before they buy. The point at which a consumer chooses a brand, where to buy, and with whom they share the results is what Google calls "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment where decisions are made to provide the content that buyers look for in the formats that attract them most powerfully. PR Newswire's Global Director of Emerging Media, Michael Pranikoff reveals the new, deep role of visual storytelling in how your business or organization can create sales-clinching experiences with your audiences throughout the buying cycle.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Michael Pranikoff
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
What the modern press release should look like - Meltwater #OutsideInsight10 Yetis Digital
A talk that Andy Barr of 10 Yetis digital delivered at a Meltwater Breakfast Briefing on what the modern press release should look like.
Delivered on 10th October 2018 at Courthouse Hotel in Shoreditch. The talk features tips on the modern day press release as well as general tips on how to increase the chance of your press release email pitch being opened.
The Biggest Lies That Digital Marketers Tell Themselves - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Samuel Scott, Marcom Director at Logz.io & Columnist at The Drum
Too much of the time, people accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Marcom Director of log analytics platform Logz.io and a columnist for The Drum, will highlight the biggest lies and falsehoods within online marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
quintly Data Analysis: Which Facebook Post Type Rules The News Feedquintly
Please check: http://quint.ly/1iUtOrs
Is visual content really the holy grail to appear in the news feed. We conducted a data analysis to find out which Facebook post type seems to work best. Due to the permanent adaptation and optimization of the Facebook news feed and the implementation of over thousand different weights for users, it has become a major challenge for Facebook pages to reach their existing audience. Meanwhile, many pages are reaching only a small fraction of their fans, but of course, the reach of those posts can easily be increased by boosting them as sponsored stories. Basically, the more interactions a post receives, the more fans will see it in their news feed. This raises the question whether one can find out which post types are generating the most interactions. In other words: Is visual content really the holy grail to appear in the news feed of fans?
We created a sample data set of 72,194 Facebook pages. These pages produced a total amount of around 49 million posts between the 1st January 2013 and 31st January 2014. The analyzed posts are divided into the following types: Photo, Link, Status, Video, Cover Photo, Offer, Note, Question, Music, SWF and Event.
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
Break Through with Data (Part 1 of 3):
Do you want to build credibility with funders, partners and the general public? Do you want to increase engagement with your audience as you seek to accomplish your agency’s mission? Learn from Westchester Children’s Association’s experience using data to get their message across.
In this presentation, we discuss how to find reliable data, avoid data traps, and identify the data that will have the maximum impact.
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
This is my presentation for the Social Media Analytics session at #SearchFest 2013. I discuss some of the less measurable and longer term benefits of social media, as well as a better way to measure the short term financial benefits.
Instagram Study 2015 - This study analyzes 10,000 profiles during the year of 2015. Through this marketers are able to identify important developments in the past and predictions for the future.
We connected with @RachelStrella to get her thoughts on igniting content. Featuring comments from @mhannaford, @Wakefly, @quirkyjuice, @rachelloumiller and @irahaberman.
Dalla nascita dei social network e con l’avvento degli smartphone, le persone hanno iniziato a comunicare e condividere la propria vita attraverso immagini. Condividiamo i selfie fatti davanti allo specchio del bagno, ma se le nostre foto escono dal nostro controllo, riteniamo che è stata violata la privacy. Il concetto di privacy sta cambiando in maniera radicale e, citando Susan Sontag, “La nostra è una società in cui si fa a gara (…) per rivelare i segreti della propria vita privata che in passato si sarebbe fatto di tutto per nascondere”.
Demand Attention Now: Create Your Visual Moment of Truth prnewswire
Search and social has empowered consumers to conduct in-depth research about the products they want most before they buy. The point at which a consumer chooses a brand, where to buy, and with whom they share the results is what Google calls "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment where decisions are made to provide the content that buyers look for in the formats that attract them most powerfully. PR Newswire's Global Director of Emerging Media, Michael Pranikoff reveals the new, deep role of visual storytelling in how your business or organization can create sales-clinching experiences with your audiences throughout the buying cycle.
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
Forget What You Think You Know About Public Relations – It’s a Whole New World: Integrated Marketing Summit Chicago on August 24, 2010. Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – www.prnewswire.com
Discovery to Share: The Keys to Getting Your Audiences to Move Your Message ...Michael Pranikoff
Presentation created for the #eBev Conference held in Denver on Oct 24 -25, 2013 by the American Beverage Consortium. The conference was for digital markers in the adult beverage industry. This presentation focused on trends in the digital marketing world and how content can create authority and organic conversations.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
What the modern press release should look like - Meltwater #OutsideInsight10 Yetis Digital
A talk that Andy Barr of 10 Yetis digital delivered at a Meltwater Breakfast Briefing on what the modern press release should look like.
Delivered on 10th October 2018 at Courthouse Hotel in Shoreditch. The talk features tips on the modern day press release as well as general tips on how to increase the chance of your press release email pitch being opened.
The Biggest Lies That Digital Marketers Tell Themselves - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Samuel Scott, Marcom Director at Logz.io & Columnist at The Drum
Too much of the time, people accept whatever so-called experts and influencers tell them. We believe whatever we hear within the digital marketing echo chamber — even when those ideas are presented without evidence and later shown to be false. In this keynote address, Samuel Scott, the Marcom Director of log analytics platform Logz.io and a columnist for The Drum, will highlight the biggest lies and falsehoods within online marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
quintly Data Analysis: Which Facebook Post Type Rules The News Feedquintly
Please check: http://quint.ly/1iUtOrs
Is visual content really the holy grail to appear in the news feed. We conducted a data analysis to find out which Facebook post type seems to work best. Due to the permanent adaptation and optimization of the Facebook news feed and the implementation of over thousand different weights for users, it has become a major challenge for Facebook pages to reach their existing audience. Meanwhile, many pages are reaching only a small fraction of their fans, but of course, the reach of those posts can easily be increased by boosting them as sponsored stories. Basically, the more interactions a post receives, the more fans will see it in their news feed. This raises the question whether one can find out which post types are generating the most interactions. In other words: Is visual content really the holy grail to appear in the news feed of fans?
We created a sample data set of 72,194 Facebook pages. These pages produced a total amount of around 49 million posts between the 1st January 2013 and 31st January 2014. The analyzed posts are divided into the following types: Photo, Link, Status, Video, Cover Photo, Offer, Note, Question, Music, SWF and Event.
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
Break Through with Data (Part 1 of 3):
Do you want to build credibility with funders, partners and the general public? Do you want to increase engagement with your audience as you seek to accomplish your agency’s mission? Learn from Westchester Children’s Association’s experience using data to get their message across.
In this presentation, we discuss how to find reliable data, avoid data traps, and identify the data that will have the maximum impact.
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
This is my presentation for the Social Media Analytics session at #SearchFest 2013. I discuss some of the less measurable and longer term benefits of social media, as well as a better way to measure the short term financial benefits.
Instagram Study 2015 - This study analyzes 10,000 profiles during the year of 2015. Through this marketers are able to identify important developments in the past and predictions for the future.
We connected with @RachelStrella to get her thoughts on igniting content. Featuring comments from @mhannaford, @Wakefly, @quirkyjuice, @rachelloumiller and @irahaberman.
Dalla nascita dei social network e con l’avvento degli smartphone, le persone hanno iniziato a comunicare e condividere la propria vita attraverso immagini. Condividiamo i selfie fatti davanti allo specchio del bagno, ma se le nostre foto escono dal nostro controllo, riteniamo che è stata violata la privacy. Il concetto di privacy sta cambiando in maniera radicale e, citando Susan Sontag, “La nostra è una società in cui si fa a gara (…) per rivelare i segreti della propria vita privata che in passato si sarebbe fatto di tutto per nascondere”.
'Selfie' Marketing: Using Social Media to Show Your Best SideAnsley Sudderth
Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!
Selfies are very effective marketing tool .Heres how you can take advantage of this phenomenon .The easiest an dmost effective way to use selfie as a marketing tools is to create a Selfie contest. Here are tips and tricks to create a effective contest.
Entertainment in the Era of the Selfie - Edelman 2014Edelman
Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.
Learn more: http://edl.mn/edelent
This is the year of self portraits, also commonly known as a Selfie. Selfies are a growing phenomenon in today’s society. It is quite difficult to walk down the street without seeing somebody taking a selfie on their smartphone on snapchat, or uploading it to facebook, Instagram, or twitter. While some say that selfies have had a negative impact on people such as body dissatisfaction or lowering self-esteem, I personally feel the opposite way. My flip book was created to examine the growing selfie trend in a positive light. Enjoy!
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitMichael Pranikoff
Generation PR: One Message, Many Audiences – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Silverpop 2011 Client Summit in Atlanta. Find out more about Silverpop and PR Newswire at http://bit.ly/kjKGkD
PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Pub...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Chicago event on September 24, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, for the Montreal #PRMixer event held on June 18, 2013 and sponsored by CNW – a PR Newswire Company. This presentation was about how marketing & public relations are converging through story telling as modern media consumption habits are changing.
June 2009 PR Newswire Emerging Media presentation in London with Michael Pranikoff - PR Newswire Director of Emerging Media & Victoria Harres Akers, PR Newswire Director of Audience Development
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
Blurred Lines - Finding Clarity with Your Audience in Fight for Time & AttentionCNW Group
We live in an omnichannel world today both as marketers and as audiences. Content marketers strive to create material that is engaging and valuable to target audiences. However content development efforts can be squandered if the message is not discoverable by your audience. Join PR Newswire on 19 May in Kuala Lumpur at our Media Coffee event, and together with our two esteemed speakers, we will look at how to better understand our audience and their behaviours, and more importantly how we could better target them.
Presented by: Michael Pranikoff, Global Director, Emerging Media, PR Newswire
The 3 Super S’s for Successful Content Marketing: Syndication, Search & Socia...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for content’s sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today don’t operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first….but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed.
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
Work That Content! CNW Group Breakfast meeting on May 27, 2011 in Montreal. Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff.
Work that Content & Make Your Message Resonate by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at a PR Newswire sponsored event held in Minneapolis on March 30, 2011
PR Newswire Event San Diego July 2009 - Industries In Flux: Meida and Public ...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 10, 2010 in Berlin, Germany
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 11, 2010 in Hamburg, Germany
Leveraging Your Brand in a Digital World From Strategy to Execution - PRSA M...Michael Pranikoff
This presentation was part of the PRSA Michigan 2010 Conference held on 4/22/10. Leveraging Your Brand in a Digital World from Strategy to Execution was a joint presentation with Curtis Jackson from The Quell Group, and Michael Pranikoff, PR Newswire Global Director of Emerging Media. This is the presentation by Pranikoff on the execution of the strategy. www.prnewswire.com
Agile Communications in a Changing World: The “New Nimble” – 2011 Portland Co...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the 2011 Communicators Conference in Portland, OR on May 11, 2011. http://www.pdxcommconf.org/
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
Leveraging Your Brand in A Digital World: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010
The Convergence of Marketing & PR in a Digital Age – PR Newswire Boston Decem...Michael Pranikoff
The Convergence of Marketing & PR in a Digital Age: Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at Bentley College on December 9, 2010 in Waltham, MA.
PR Newswire Event Cleveland September 2009 - Industries In Flux: Meida and Pu...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Clevland event on September 30, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media
Content Marketing in The USA – Presentation at the Berlin Kommunications Kong...Michael Pranikoff
Content Marketing in the USA was presented by PR Newswire Global Director of Emerging Media at the Berlin Kommunications Kongress on Sept. 15th, 2011 in conjunction with NewsAktuell.
Similar to How to Keep Your Content Relevant in the Age of the Selfie (20)
Complex to Simplicity: Marketing Complex Topics Needs Simplicity Michael Pranikoff
Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Business Development Institute (BDI) Future of Healthcare Communications Summit on Feb. 25, 2014 in NYC. Complex doesn't always equal complicated. Simple doesn't always mean easily understood. As communicators we often have to take complex products / services and break them down into easily understood pieces. Communicating the complexities of the ACA is a tall order even for the best marketer. There are thousands of nuances of the legislation that apply to different people, products, and companies. Communicating messages today has gotten even more complex with all of the different channels and the changing pace of the media landscape. Learn about the latest trends, strategies, and tactics to simplify the complex message to reach the most niche audience to the broadest swath of the public.
Visual Storytelling: Where We Are & Where We’re Headed in 2014 Michael Pranikoff
This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
Presentation at #BOLO2013 in Phoenix, AZ on Oct. 14, 2013. As marketers, we are constantly trying to figure out how we can best tell our story to our intended audience. We want our audiences to take an action – share, buy, pass along. We have more access to our audiences in multiple ways today, and so our conversion metrics on every story are changing constantly. So, are you providing enough value to your audience to get them to convert? Are you providing enough with your story to make the audience exchange their value in return? This presentation examines the value needed today to get your audience to take that next step.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
Mobile First. Mobile Now. A Look at Mobile Media ConsumptionMichael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Business Development Institute B2B Mobile Leadership Forum in NYC on May 23, 2013 (#bd1 ). This presentation takes a look at the changing media consumption habits in the US and how the usage of mobile devices is changing the ways that marketers – and specifically B2B Marketers – need to think about the content that they are producing.
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
Presentation given by PR Newswire Global Director of Emerging Media at the Portland Communicators 2013 Conference, May 8, 2013 - Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organization’s success. But don’t lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, “What is the conversion metric we’re using to build awareness and spark action?” Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B or nonprofit: As your brand provides context around the conversation, ask if—and how—your content drives your desired outcomes. Check out all of the conversation at #pdxcc13
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
Social won’t work without search….and today search will be improved by social...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the IABC 2012 World Congress in Chicago, IL June 2012. Search and social are on a collision course. Google, Bing, Baidu, Sina, and traditional search engines all over the world are adding social components just as Facebook, Twitter, Foursquare, and other popular social tools are seeing their content into search and providing capabilities within their applications. Marketing and communication professionals around the world want to take advantage of the trends, but many are stuck in organizations where the search teams and social teams, let alone the marketing and PR teams, rarely talk. Integrating search and social together can have extraordinary results, increasing the visibility and engagement of your brand, product, or message with your intended audience.
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...Michael Pranikoff
Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.
Presentation on the intersecting worlds of Investor Relations and Emerging Media by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the NIRI Kansas City Chapter on Feb. 20, 2012
What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Michael Pranikoff
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Michael Pranikoff
Investor Relations (IR) & Emerging Media: Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, to the National Investor Relations Institute (NIRI) Capital Area Chapter ( Washington D.C.) on September 28, 2011
Social Influence – Are You Doing It The Right Way? Michael Pranikoff
Social Influence – Are You Doing It The Right Way? Presentation done by PR Newswire Global Director of Emerging Media – Michael Pranikoff at a seminar put on by 3 Monkeys Communications in London on September 27, 2011.
Investor Relations & Emerging Media: NIRI St. Louis – May 2011Michael Pranikoff
Investor Relations & Emerging Media presentation for the St. Louis Chapter of the National Investor Relations Institute (NIRI) by PR Newswire Global Director of Emerging Media – Michael Pranikoff - http://about.me/michaelpranikoff
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Definition of selfie in English:
selfie
Syllabification: sel·fie
(also selfy)
NOUN (PLURAL SELFIES)
• informal
•a photograph that one has taken of oneself, typically one
taken with a smartphone or webcam and uploaded to a social
media website:occasional selfies are acceptable, but posting a
new picture of yourself everyday isn’t necessary
Origin
early 21st century: from self + -ie.
@mpranikoff
#prnselfie
28. “
William McComb - CEO
Source: http://buswk.co/1gfhBi5
@mpranikoff
#prnselfie
29. “
William McComb - CEO
Source: http://buswk.co/1gfhBi5
@mpranikoff
#prnselfie
30. 89%
90%
Global Average – 92%
94%
92%
Source: Nielsen Global Trust in Advertising – April 2013
@mpranikoff
#prnselfie
31. 58%
64%
Global Average – 62%
60%
69%
Source: Nielsen Global Trust in Advertising – April 2013
@mpranikoff
#prnselfie
32. PR Is A Strong Component In The Marketing Mix
90%
Consumer Rates
Method More Effective
80%
Own Sites
Email
70%
PR
Own Social
Consumer
Exhibitions
Search
Ads on Social Nets
60%
Conferences
Own Events
Custom Print
Direct Mail
Print Magazines
Print Newspaper
50%
General Sites
40%
B2B Rates Method
More Effective
Virtual Exhibitions
Smartphones
Collateral
Print Directories
Sponsorship
Tablets
Webinars
30%
Topic Specific Sites
Vertical Search
20%
Blue = Digital, Orange = Traditional
10%
10%
20%
30%
40%
50%
60%
70%
80%
90%
B2B
Source: Outsell 2013 Advertising and Marketing Study
@mpranikoff
#prnselfie
33. More Multimedia = More Views
* The number of stories with downloadable files such as PDFs, PPTs, DOCs is
significantly fewer than those without, however the data shows the potential for very
high visibility when such assets are included along with other multimedia assets.
Source: PR Newswire Web Analytics, June 2012
@mpranikoff
#prnselfie
35. Using multimedia in
your releases increases
journalist and public
engagement By 35%
According to internal sample research comparing press releases that contain multimedia with those that do not.
@mpranikoff
#prnselfie
36. BRAND
AUDIENCE
Currency = Content
Currency = Personal Info
The brand continuously delivers
relevant content & establishes
its worth to the audience
The audience trusts the brand
enough to identify themselves &
grant permission for engagement
@mpranikoff
#prnselfie
Jane Smith
jane.smith@xyz.com
555-555-5555
CEO, XYZ Corp.
61. Publish a steady
stream of content
TRUST
RELIABILITY
DELIGHT
Keep it relevant
& interesting
@mpranikoff #PRNSelfie
@mpranikoff #prnselfie
62. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their
target audiences worldwide
63. We have the
distribution &
syndication
network to
AMPLIFY your
content.
We have the
resources to
make your
content more
VISIBLE.
@mpranikoff
#prnselfie
Our products &
services help you
continually
ENGAGE your
target audiences.