Social media is changing how society communicates. It allows sharing of information and conversation in an easy, social manner using communication technologies. There are many forms of social media like blogs, social networks, RSS feeds, wikis, mashups, and podcasts. Companies and organizations need to engage with social media because their competitors, customers, employees, supporters and critics are already active on social media platforms. To effectively engage with social media, companies should plan their goals, identify suitable media platforms, develop engagement strategies, promote their presence, allocate necessary resources, and measure their success using appropriate metrics.

1. Social Media is…
The result of changes in Communication Technology. The rapid
growth of Communication Technology is changing the way
society communicates. Today, we are witness to an evolution of
Communication Process. Many are struggling to cope with
these changes be it Individuals or Organizations. As with any
evolution process it is a necessity to adopt and adept or risk
being swept away by forces beyond our control.
There are many definitions to the term 'Social Media' but
generally it involves the use of communication technology for
sharing information and facilitating conversation between
people in an easy and social manner.
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2. Lets Take A Look At Some Of Them
Blogs
Social Networks
RSS
Wikis
Mashups
Podcasts
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3. OK. Fine.....Why Should I Care ?
Because :
1. Your Competitors are already on it...
2. Your Customers are already on it...
3. Your Employees have been there for a long time...
4. Your Supporters are there...and perhaps
5. Your Critics are already there talking about you.
AND BECAUSE
With 2/3 of the Global Internet Population visiting Social
Networks and interacting on it...It is a Force to be
reckoned with.
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4. Social Media is today in almost every facet of our
society. You can see the effects of Social Media :
In Politics ~ In Commerce ~ In Business ~ In
Education ~ In Marketing ~ In Health ~ In The
Workplace ~ On Our Youths and in just about
anything that involves Human Interaction.
Question Is...
Can we afford to sit idly by and let the
world carry on a conversation about us
without our presence.
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5. Oh... so Social Media is a Conversation !
YES !
A Conversation utilizing various Digital Media
Forms such as Text – Photos – Videos – Etc...
at speeds never before seen in the History of
Mankind.
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6. How can I join in this
Conversation ?
To join in the Conversation you
need to be present first.
BUT WAIT...
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7. Companies Jump Into Social Media
But Sadly For Most Here In Malaysia...
They Fail To Plan Properly.
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8. Jumping into a Conversation has
never done anyone any good.
What should I do ?
Plan ~ Identify :
1. Goals: Who and What ?
Define and identify audiences
Define objectives
Set reasonable expectations
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9. 2. Media : Identify which Media best suits
your needs.
Well..clearly Facebook is recommended here
3. Engagement : How to listen and interact ?
Content ~ types of media, voice, frequency
Duties ~ producing, posting, sharing, responding
Policy ~ addressing negative comments
4. Reach : How will you promote your
program ?
How will you build your network ?
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10. 5. Resources : What is needed ?
What will it cost ?
People, processes, assets, tools, etc
6. Metrics : How will you measure success ?
What metrics will you use ?
What tools will you use ?
How will you translate into ROI ?
OK.. I'm ready now ?
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11. NO
You're not !
WHAT..? @$&#%?f
And my 6 year old Daughter told me
that this Facebook thing was easy stuff.
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12. The Missing Piece In Social Media ?
Especially Here In Malaysia
STRATEGY
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13. My Target Audiences
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14. Some Examples Of Probable Social Media Objectives
For UEM Builders
1. Improve Internal Communication Skills
2. Enhance Awareness Of Various Departmental Functions
3. Change Perception
4. Thought Leadership. Developing a better understanding of
Corporate Goals
5. New Ideas
6. Employee Motivation
7. Build Employee Loyalty
8. Recruitment
9. Brand Building
10. Public Relations
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15. Hmm...maybe I'd better hire an
expert to do the job for me !
NO !
Never hire a Social Media Expert for your purposes.
There are No 'Experts' in Social Media for your
purposes. You don't need an 'Expert' to teach you
how to talk..more so since your primary target
audiences are your own employees. Such experts
already exist within the Organization either
Individually or Collectively as a team. 15

16. No one knows your Employees better than you do ! You're
not in it to market your products. Yours, is about sharing
knowledge ~ providing information ~motivating employees ~
thought leadership ~ public relations ~ employee
collaboration ~ loyalty building amongst employees ~
networking and yes Brand building.
Through such sharing, your employees indirectly act as
Ambassadors for your Brand Name when they in turn share
their conversations and interactions with you amongst their
friends. You create a viral effect in enhancing awareness
about your Organization and what it does.
Stop thinking Campaigns and Start thinking Conversations.
And...Ask for help from anyone in your Organization if you
need it. HOW...? EASY...'Post It' !
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17. In conclusion, Social Media is just a communication tool.
As with Radios,Televisions and Phones, it is the content that
is important. In Social Media, it is the Conversation that is
important and always has been. The medium merely
facilitates the Conversation and the extent to which that
Conversation is shared. And good Conversation is about
being a good listener.
On to the Idea Competition now. Yes, an Idea suggested by
my wife..Norsamsiah, an Employee of UEM. She probably
thought that I'd laugh at her initial suggestion...but then was
pleasantly surprised when I told her “Hold on..You're on to
something big there”. Anything that has to do with
Communication is big because it is the very fabric of what
makes the world evolve. Being visually handicapped is a
great disadvantage in life and my involvement is only in
making a presentable submission of her idea, for it truly
is an endeavor worth pursuing. 17

18. About the Demo Application you are
about to view.
The Demo Application was designed using a Free version
of Website builder Wix.com.
Facebook Pages provides an Application Canvas for
Businesses to build applications in order to meet their
objectives. Recent changes in Facebook now allow for
greater and better content through use of iframes & Flash
applications. These applications are built into Tabs on the
Timeline pages itself.
So what you now have is actually a
website built into the Facebook Page.
A web within a web that offers tremendous potential
as a communications medium.
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19. The application was designed to be fluid in nature as
opposed to your Traditional website which is static in
content. Being fluid means most of the content will..and
must change over time in order to attract user attention
and interaction. As mentioned before, both Digital Media
forms are important and serves different purposes.
As for this Application, it was designed to act like a Digital
Media Magazine for the Organization offering the latest in
News and Articles. Articles that we post on this Digital
Magazine can achieve a variety of objectives such as
enhancing awareness, motivation and thought leadership.
In addition to being a News provider it also offers the unique
ability of Integrating all digital information of the
Organization onto this single platform so as to have
the ability to direct traffic from users to the relevant sites.
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20. Networking through the Application.
The Application can dramatically add value to all existing
Digital presence by enhancing awareness and directing user
traffic to those site. Remember, the application lies in a Social
medium with 845 million users and growing.
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21. Through the Demo Application Homepage Tab
as designed, I believe that it has been proven..
That it is...
A project that is Feasible ~ A project that can be
Sustained ~A project that can be sourced by internal efforts
through Collaboration ~ A project that has no real Health
and Safety concerns and A project that Offers a ROI whose
metrics can be determined.
Thank You
&
Pleasant Viewing
Anything & Everything you want to Prepared for Norsamsiah Masah
know about Timeline for Business By Redza Rashidi
Pages : http://www.facebook.com/help/
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22. And because I like UEM considering that my wife
has been with you for almost 20 years now, a few
final words of advice...
1. LISTEN
2. ENGAGE
3. BE REAL
4. BE RESPECTFUL
5. BE PASSIONATE
6. HAVE FUN
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