This document provides an assessment guide for email marketing and marketing automation. It outlines key areas to evaluate, including business objectives, signup processes, content strategy, permission and privacy practices, deliverability, audience segmentation, and messaging design. The assessment is intended to analyze an organization's current practices, identify opportunities for improvement, and provide actionable recommendations and a plan to achieve marketing goals.
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
The rules, categories and deadlines for the EDDM Awards - Email Marketing and Data-Driven Marketing Awards for EMEA.
The EDDM Awards is organized by Markedu. Brands and agencies from all over Europe, Africa and the Middle East are eligible to participate.
Presented by Matt Leary, Solutions Insights
A recent study identified Solutions Marketers as the most important marketing position that B2B companies are looking to fill today. But how do we judge what the right skills and competencies will be for that role? In this session, Matt Leary from Solutions Insights will present the results of a recent study that has been conducted on both the knowledge and skills required to successfully develop and marketing complex services and solutions. Matt will talk about the most critical implication of the survey results for companies in the automation sector -- tomorrow's marketing leaders will look different, think different and use different tools and approaches. Based upon competency assessments of over a thousand marketers, effective marketing strategies will need to move away from being based upon traditional approaches like the "4 P's" technology innovation superiority to more customer-centric, collaborative and solutions-focused strategies. The session will include presentation of research, discussions of new models, practical examples and interactive exercises
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
The rules, categories and deadlines for the EDDM Awards - Email Marketing and Data-Driven Marketing Awards for EMEA.
The EDDM Awards is organized by Markedu. Brands and agencies from all over Europe, Africa and the Middle East are eligible to participate.
Presented by Matt Leary, Solutions Insights
A recent study identified Solutions Marketers as the most important marketing position that B2B companies are looking to fill today. But how do we judge what the right skills and competencies will be for that role? In this session, Matt Leary from Solutions Insights will present the results of a recent study that has been conducted on both the knowledge and skills required to successfully develop and marketing complex services and solutions. Matt will talk about the most critical implication of the survey results for companies in the automation sector -- tomorrow's marketing leaders will look different, think different and use different tools and approaches. Based upon competency assessments of over a thousand marketers, effective marketing strategies will need to move away from being based upon traditional approaches like the "4 P's" technology innovation superiority to more customer-centric, collaborative and solutions-focused strategies. The session will include presentation of research, discussions of new models, practical examples and interactive exercises
Certified Marketing Management Professional (CMMP®) designations lead to the greatest
selection of career opportunities within the
Marketing and Management areas.
The dual specialization in an MBA program gives students the opportunity to specialize in their studies by choosing two areas of business administration that might include accounting, technology management, communications management, finance, marketing, operation management etc.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Turnkey Personalization Strategies for Localized MarketingGleanster Research
Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.
For industries like financial services, insurance, manufacturing, retail, hospitality, and pharma top line growth is heavily dependent on establishing a trusted relationship with customers. But how? Its 2014, but 78% of marketers in these industries support legacy marketing technologies or processes put in place decades ago – and personalization is more of a pipedream than a reality. Maybe it’s time to revisit the concept of personalization.
You’ll learn:
• How Top Performing organizations support personalization in localized marketing
• The role of technology in 2014, and innovations that are literally making personalization turnkey
• Trends and emerging tactics to watch out for over the next 1-3 years
• Practical advice for improving your marketing personalization efforts
Email marketing campaigns should be approached with strategy in mind. Consider this – beginning a campaign without any optimization or collection of data will most likely result in subpar results at best. It’s important that when you deal with marketing that you take it one step at a time. Because in the end, you want to improve your business value and become wellknown in the public eye, rather than being labeled a spammer.
Lead generation economic development - Join hands with PSD GlobalAndy soly
PSD Global is an international consulting firm, focused on Lead generation economic development, helps to accelerate their international sales and business development objectives. We also assist Trade/Investment Promotion agencies to broaden their trade development and investment attraction footprint by providing business matchmaking, trade promotion and lead generation services. Our business has expanded to other segments as well, such as global development for multilateral agencies and wireless training.
PSD Global’s US market entry practice is designed to provide a cost-efficient and reliable international sales implementation solution for high-growth, mid-market technology firms.
For more info visit @ http://www.psdglobal.com
The State of Marketing 2013, IBM’s Global Survey of Marketers - OverviewChris Wright
This is a synopsis of our 2013 annual survey of marketing practitioners' adoption and use of technology. We surveyed more than 500 marketing practitioners from 15 industries globally. You can get the full study and white paper at www.ibm.com.
Digital Marketing Omnichannel Training in DubaiMichael Leander
Training in Dubai: Digital Marketing & Omnichannel Marketing Training delivered by Michael Leander. Contact to get more information about this Dubai Training program.
Boost your email marketing and marketing automation results by over 17%. Work with Michael Leander one-on-one. He is one of the earliest email marketing pioneers
His email marketing experience started in 1996. He has been using marketing automation back before the term became popular.
With his extensive background in anything to do with direct marketing and digital marketing, he can assist your organization on many levels. From strategy over creation to execution and measurement.
Find his contact details in the slides.
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The dual specialization in an MBA program gives students the opportunity to specialize in their studies by choosing two areas of business administration that might include accounting, technology management, communications management, finance, marketing, operation management etc.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Turnkey Personalization Strategies for Localized MarketingGleanster Research
Personalization remains an elusive challenge for marketers in 2014. But for national brands supported by a corporate marketing department AND a network of local entities/affiliates, challenges with personalization are amplified by fragmented technologies, redundant marketing spend, and issues with brand compliance. While local marketers may be in the best position to personalize the brand for local target audiences, they may not have the tools, skills, or resources to act accordingly.
For industries like financial services, insurance, manufacturing, retail, hospitality, and pharma top line growth is heavily dependent on establishing a trusted relationship with customers. But how? Its 2014, but 78% of marketers in these industries support legacy marketing technologies or processes put in place decades ago – and personalization is more of a pipedream than a reality. Maybe it’s time to revisit the concept of personalization.
You’ll learn:
• How Top Performing organizations support personalization in localized marketing
• The role of technology in 2014, and innovations that are literally making personalization turnkey
• Trends and emerging tactics to watch out for over the next 1-3 years
• Practical advice for improving your marketing personalization efforts
Email marketing campaigns should be approached with strategy in mind. Consider this – beginning a campaign without any optimization or collection of data will most likely result in subpar results at best. It’s important that when you deal with marketing that you take it one step at a time. Because in the end, you want to improve your business value and become wellknown in the public eye, rather than being labeled a spammer.
Lead generation economic development - Join hands with PSD GlobalAndy soly
PSD Global is an international consulting firm, focused on Lead generation economic development, helps to accelerate their international sales and business development objectives. We also assist Trade/Investment Promotion agencies to broaden their trade development and investment attraction footprint by providing business matchmaking, trade promotion and lead generation services. Our business has expanded to other segments as well, such as global development for multilateral agencies and wireless training.
PSD Global’s US market entry practice is designed to provide a cost-efficient and reliable international sales implementation solution for high-growth, mid-market technology firms.
For more info visit @ http://www.psdglobal.com
The State of Marketing 2013, IBM’s Global Survey of Marketers - OverviewChris Wright
This is a synopsis of our 2013 annual survey of marketing practitioners' adoption and use of technology. We surveyed more than 500 marketing practitioners from 15 industries globally. You can get the full study and white paper at www.ibm.com.
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Digital Marketing Omnichannel Training in DubaiMichael Leander
Training in Dubai: Digital Marketing & Omnichannel Marketing Training delivered by Michael Leander. Contact to get more information about this Dubai Training program.
Boost your email marketing and marketing automation results by over 17%. Work with Michael Leander one-on-one. He is one of the earliest email marketing pioneers
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With his extensive background in anything to do with direct marketing and digital marketing, he can assist your organization on many levels. From strategy over creation to execution and measurement.
Find his contact details in the slides.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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