The executive digital business transformation workshop, led by expert Michael Leander, will take place on May 22, 2018, at the Marriott Hotel in Kigali, Rwanda, focusing on essential strategies for C-suite executives. Participants will learn about buyer behavior, customer journeys, innovation, and digital business execution to future-proof their organizations. The workshop offers actionable insights and networking opportunities, with an early-bird investment of $299 before April 15th.

1. EXECUTIVE WORKSHOP
FOR THE C-SUITE
DIGITAL BUSINESS
TRANSFORMATION
WORKSHOP
KIGALI 22 MAY 2018
Mariott Hotel, Kigali, Rwanda - Invitation only
Facilitator
Michael Leander
(Denmark)

2. FUEL HIGH ROI
GROWTH.
Get ready to innovate & transform to
Your customers now have access to more
information than ever before. Customer switching
costs are lower than ever, transparency drives
buyer decisions, and as a result loyalty and
preference can vanish in a split second.
To survive leaders and executives must keep pace.
Smart executives are now focused on the business-
critical tasks of driving enterprise-wide digital
transformation. The goals are clear; update and
improve operational excellence, deliver better
customer experiences and be the change-maker.
The Executive Digital Business Transformation
workshop will give you action-oriented insight
that will help you craft winning strategies. In
turn, this will help you future-proof your
business.
MAIN LEARNING AND DISCUSSION PILLARS
What you need to know in order to craft a winning
digital business strategy: buyer behavior, ecosystems
PREPARE
How to create realistic yet strong strategies to catapult
your business into the next growth-phase
STRATEGY
Know essential digital business execution elementsEXECUTION
How to continuously leverage innovation,
experimentation and digital business transformation to
drive solid growth
GROWTH
DIGITAL BUSINESS
TRANSFORMATION
FOR C-SUITE EXECUTIVES &
MARKETING MANAGEMENT
Facilitator: Michael Leander
Award winning trainer
Digital & Innovation Expert

3. business transformation
KIGALI, RWANDA - 22 MAY 2018
A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN
YOUR NEW DIGITAL ECOSYSTEM
EXPLAINED
Understand the main components of a high-
performing digital business ecosystem.
1:
BEST IN CLASS STRATEGIES FOR DRIVING
YOUR DIGITAL TRANSFORMATION2:
Includes inspiring cases and a useful road-map
CUSTOMER CONNECTIVITY AND
UNDERSTANDING NEW CUSTOMER JOURNEYS
How to align all aspects of your business to deliver the
best possible customer experience
3:
BUSINESS INNOVATION
How to create a culture of innovation within your
company. Learn how to lead your business to become a
true innovator.
4:
CHANNEL AGNOSTICISM
Become a true channel agnostic business equipped to
handle all types of customers equally well irrespective of
channel preferences
5:
Take charge.
Master these 5 business critical areas

4. DIGITAL
INNOVATOR
Experienced facilitator
*MICHAEL LEANDER * AWARD WINNING SPEAKER *
* DELIVERED VALUE IN 51 COUNTRIES ON 6 CONTINENTS *
AFRICA
MARKEDU
Organized by
Digital business pioneer
Former Chairman, FIMAC
Works with global brands
Former CEO & CMO in
public and private firms
East Africa experience
Over 500 endorsements

5. PRACTICAL
INFO
W H E N ?
22 May 2018
W H E R E ?
Marriott Hotel, Kigali, Rwanda
H O W L O N G ?
1 day from 08:30 - 16:00
F O R W H O M ?
Heads of marketing, CMO's, VP's,
CEO's, CTO's, Chair persons
I N V E S T M E N T ?
$ 399 + VAT
Book and pay before April 15th for
$ 299 + VAT
Vendors pay $ 999 + VAT
S E C U R E Y O U R P L A C E
Contact Jimmy Mwambutsa
jimmy@markedu.com
Phone: +250 788 550 445
TOOLS & TIPS
Attending the Executive Digital Business
Transformation Workshop means you get
proven tools and tips to steer your
business in the right direction.
Attendees can download methodologies
and guidelines. These will help improve
change management and
implementation.
MINGLE &
DISCUSS WITH
YOUR PEERS
Attending means you get an opportunity
to discuss high-level issues with your C-
level peers. Get inspired by the actions
of others. Offer your solutions to critical
problems. Engage. Interact. Grow.

6. business transformation
KIGALI, RWANDA - 22 MAY 2018
A WORKSHOP FOR THE C-SUITE - CEO / CMO / CTO / CHAIRMAN
Limited number of seats
First come, first served
Special early-booking price ends
on April 15th
Call Jimmy Mwambutsa
+250 788 550 445
Email jimmy@markedu.com
www.markedu.com
Avoid disappointment
Secure your place today