The document outlines the significance of social media presence and its impact on brand visibility, sales, and customer engagement. It provides insights into major social platforms such as Facebook, Twitter, LinkedIn, Instagram, and Snapchat, detailing their user demographics, advertising strategies, and effective engagement tactics. Additionally, it highlights successful social media campaigns and discusses the advantages of hiring external marketing agencies for optimized online outreach.

1. Social Media

2. Agenda
● What is Social Media?
● Why it is important to have social media presence?
● Facebook, Twitter, LinkedIn, SnapChat &
Instagram
● Determining goals & strategy for social media
● Tips for Building the social media
● Key to social media success
● Social Success stories
● What social media will be in 2017?
● Why hire an external marketing agency?

3. What is Social Media?
“Social media is the collective of online communications channels dedicated
to community-based input, interaction, content-sharing and collaboration.”
Websites and applications dedicated to forums, microblogging, social
networking, social bookmarking, social curation, and wikis are among the
different types of social media.
“Now instead of one-
to-many it is more of
many-to-many”

4. Social Media
In 2016

5. Did You Know?
Source: http://wearesocial.com/

6. Did You Know?
Source: http://wearesocial.com/

7. Why it is important to have Social Media Presence?
Web Traffic
● Drive targeted traffic
● For boosting site’s SEO
Connect and Learn from Consumers
and industry leaders
● Relationship building
● Interactive communication
Enhance your brand image
● Respond to problems immediately
● Build Brand Loyalty
Helps in eliminating your competition
Helps in sales and ROI (Return on Investment)
● Increased sales
● Exploring new markets

8. Understanding Big
Social
Platforms

9. Facebook
“Started back in 2004, this is the biggest social
networking site with the largest number of
users. There are more than 1 million small or
medium sized businesses advertising here and
it is estimated that larger companies are
spending as much as $100 million on Facebook
advertising per year.”

10. Facebook Monthly Users
Source: http://statista.com/

11. Facebook Mobile Users
Source: http://statista.com/

12. Facebook Revenue by user Geography
Source: http://statista.com/

13. How People
are using
Facebook?
● Groups
● Events
● Business Pages
● Facebook Messenger

14. Strategies
& Tactics
for success
➔ Content
● Offer great quality content and don't
forget to add a little fun
➔ Post Timing
● Post when your audience is highly
interactive
● Usually during lunch breaks and after
dinner
➔ Moderation
● Be a proactive moderator and wipe out
negativity at its earliest
➔ High & timely engagement with customers
➔ Focus more on customers through
community building
➔ Go an extra mile to make your customers
happy!

15. Etiquettes &
Guidelines
of Facebook
● Don’t Spam
● Respond
● Highlight important
posts
● Messages
● Notifications
● Posting
● Scheduling
● Page favorites

16. Twitter
Founded in 2006, Twitter's 140-character bite-
size updates have transformed the world's
access to real-time information. Twitter is loved
for spreading the word via tweets. This site has
revolutionized social media. Approximately 81
percent of Twitter’s advertising revenue comes
from mobile and there is a $200,000 cost
estimated for a 24-Hour Promoted Trend on
Twitter

17. Top 10 countries with highest Twitter Penetration
Source: http://statista.com/

18. Penetration of Leading Social Networks in KSA
Source: http://statista.com/

19. Some Facts about
Twitter

20. Strategies
& Tactics
for success
➔ Branding & Voice
● Know your strengths & weaknesses first
● 140 characters to communicate thought
● Consistency
● Be cautious in choosing the right
content
➔ Responsiveness
● Respond Quick
● Interact often
➔ Measurement
● Get customized frameworks &
dashboards for measuring your twitter
data
● Align measured data with your business
objectives & goals

21. Etiquettes &
Guidelines
of Twitter
● Don’t Spam
● Direct Messages
● @replies
● Hashtags #
● Retweet
● Scheduling Updates
● Shortening links
● Twitter Lists

22. Instagram
Now owned by Facebook, Instagram is for
creating and sharing photos and short videos.
With over 150 million monthly active users, the
network boasts an incredibly active and vibrant
user base that posts over 55 million images per
day. Users can subscribe to pages curated by
their friends and brands they like.

23. Number of Monthly Active Instagram Users (in Millions)
Source: http://statista.com/

24. Instagram Users in Saudi Arabia (in Millions)
Source: https://napoleoncat.com

25. Instagram
worldwide

26. LinkedIn
The world's largest professional social network
connects colleagues with each other and
businesses with current and potential
employees, all while enabling community
development and content sharing. LinkedIn's
potential lies in its power to build authority,
establish thought leadership, and cultivate a
strong network.

27. No. of LinkedIn Members (in Millions)
Source: http://statista.com/

28. LinkedIn Stats

29. How People
use LinkedIn?
• Recruitment &
Selection
• Business
Development
 Maintaining
business page
 Product & Services
spotlight
• Establishing Thought
Leadership
• Building customer
advocates.

30. Strategies & Tactics for success
➔ Complete the personal
profile
➔ Find connection and reach
them out
➔ Link your work to your
profile to draw hiring
managers
➔ Participate in groups
➔ Share high quality content
Personal Use Business Use
➔ Complete the company
page and keep it up-to-date
➔ Keep posting updated
relative information on your
company page
➔ Make sure to respond to
posts, reviews & questions
➔ Follow your competitor
pages and keep an eye on
their news and updates.

31. Etiquettes &
Guidelines of
LinkedIn
● Be genuine
● Cold Mail (contact with
a personalized
approach)
● Recommendations
● @responding
● Sharing content
● Discussions

32. Snapchat
It is a social media network that
is used to send photos, videos
and texts that disappear. The
sender determines the length
from one to 10 seconds.

33. Snapchat’s Daily Active users (in Millions)
Source: http://statista.com/

34. Snapchat’s Daily Active users (in Millions)
Source: http://statista.com/

36. Social Media Goals &
Crafting
Strategy

37. Social Media Metrics Map

38. Tips for building
social media
assets
● Create Strong social profiles and
pages
● Share quality content
● Use friend-finding features
● Add links to your top social
accounts on your website
● Add links to your top social
accounts to your email
signatures
● Cross promote your social
accounts
● Participate in Facebook Groups
& communities
● Use of hashtags #
● Use quality visuals and graphics

39. Key to Social
Media Success
● Know your business objectives
● Have a long-term vision
● Generate a road map
● Dedicate to the process of
listening and responding to
customers
● Plan for current and future
staffing needs
● Hold off on technology
decisions until your strategy
is in place
● Keep scouting the
competitors
● Have a great content strategy
● Don’t be afraid to spend

40. Social
Success Stories

41. Domino's really wants to make it
easy to order pizza. In a twitter
campaign, the company let
customers request delivery of their
favorite pizza by tweeting a pizza
emoji to the @Dominos Twitter
account, or by using the hashtag
#EasyOrder. The tweet-based order
system earned Domino's media
coverage from the likes of USA
Today, Forbes, and Good Morning
America.
Domino's #EasyOrder

42. On Black Friday, when seemingly every
business in the world tried to sell consumers
something, Cards Against Humanity offered
to sell absolutely nothing - for $5.
The stunt received major media coverage,
and the company took in $71,145, which it
distributed to its employees. The move was
talked about on Twitter, Facebook and other
outlets, and it's a good example of how
companies can develop strong brand voices
and delight target audiences in unpredictable
ways
Cards Against Humanity's Black Friday campaign

43. A man living with ALS (a.k.a. Lou
Gehrig's disease) started the "Ice Bucket
Challenge" to raise awareness of the
ailment. The idea quickly gained so much
momentum that the ALS Association
made it an official charity effort. The
campaign played a large role in helping
the association raise $115 million. As of
August 2014, it had resulted in 1.2 million
related Facebook videos and 2.2 million
Twitter mentions.
ALS #IceBucketChallenge

44. Coca-Cola's “Share a Coke” campaign
started in Australia and expanded to more
than 50 countries before going viral in the
United States. Coke replaced its logo on soda
bottles and cans with the 250 most popular
first names among teens and Millennials,
along with generic names such as "Mom." The
company also invited consumers to share
them with friends via social media using the
hashtag #ShareaCoke. The campaign netted
more than 125,000 posts across all social
networks, and saw 96 percent positive or
neutral consumer sentiment
Coca-Cola #ShareaCoke

45. What social
media will be in
In 2017

46. The rise of Social Messaging The Fight against Fake News
The rise of Authentic Content i.e.
Live Video
The rise of Augmented Reality

47. Use of CHATBOTS
(Facebook uses such Artificial
intelligence in its messenger)
Use chatbots to:
● Send and receive custom
texts, images and rich bubbles
with Call to Actions
● Generic message templates
(including attractive call-to-
actions, postback feature, with
URLs etc.)
● Automated greeting messages
once customer arrives on your
business page.

48. BENEFITS
of Hiring an
“External Marketing
Agency”

49. ➔Cost/Risk: At much less than the cost
of one full-time executive, you get an
entire team of experts,
➔Access: With the right firm, you still get
complete access to all of your data and
insights

50. ➔ Time: You save on all of the time it takes
finding someone; or trying to learn the entire
Internet marketing field yourself.
➔ Experience: Get an outside perspective on
your business. Your team will benefit from the
experience the marketing team brings to the
table, such as familiarity with your target
market and the many marketing channels and
opportunities available.

51. What NOT to
Expect from
“External Marketing
Agency”

52. ● Bringing in 1000s of traffic in a very short span of
time
● A guarantee
● Doing SEO against any search engine policies
● Running Campaigns on any particular platform
without knowing the actual audience and trends
● Doing Spam
● Activities and result without measurements
● Less knowledge in analytics and tracking skills
● More efforts with low costs
● Handling marketing and development efforts
without a proper feedback
● Working 24/7

53. Thank You!
00966 56 100 4748
info@dtechsystems.co
www.dtechsystems.co
You can contact us at