Social Media - Reality Check List
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Checklist for organizations considering engaging in social media program(s) - used as background for due diligence with clients/peers.
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How do you know how you’re doing online? Online campaigns rarely run in isolation. Online tactics, such as your website and social media, are only some of the tools in the communicator's tool box.
Also, web and social media channels offer unparalleled amounts of data about their performance. This can be both beneficial and problematic.
What sort of goals are reasonable for online tactics, and how do you measure them? NikComm worked with CPRS Edmonton members and guests to figure out what’s reasonable to achieve, and then how to figure out if you’re achieving it. Participants received a framework for goal- and objective setting, an overview of measurement tools and data, and then worked on cases to practice their skills. Presented Thursday, January 29, 2014.
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Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
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Social networking is playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we create and maintain relationships with friends and peers, and also impacting how businesses interact with prospects and customers.
In this webinar presentation, we will guide you through best practices and share enhanced tips for successful 2.0 engagement; you will come away with a clear understanding of how to add social networking to your marketing repertoire with minimal time investment.
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Leveraging Social Media to Win the War for Talent
Winning the war for "right-fit" talent is increasingly difficult, especially for harder-to fill positions. Many organizations are turning to social media to help increase their candidate pool with qualified applicants, but are unsure what the best strategy is for success.
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Jenny and Brett also highlight why interactive, live and shareable content is so valuable to social media strategy, and how employers can leverage employment assets about the organization's brand and culture, and help candidates consider them for an opportunity.
Learn more at http://recruiting.jobvite.com/
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50 successful harvard application essays
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Social Media - Reality Check List
- 1. Social Media: Reality Check List
- 2. The Context: Web 2.0 Revolution Networking Platforms 2 Cloud Computing
- 3. Look Before You Jump… The Right Approach The Wrong Approach … but don’t mistake inaction for a strategy
- 5. There are numerous opportunities to get involved
- 6. There are plenty of success stories…and failuresDevelop a strategy that suits your agenda, situation and culture
- 8. Purpose
- 9. Strategy
- 10. Platforms
- 11. Resources
- 12. Team
- 13. Rules
- 14. Content
- 15. Process
- 16. Branding
- 17. Marketing
- 20. Why should you get involved?
- 21. What issue(s) are you trying to address?
- 24. Where will you start?
- 27. Open source or proprietary?
- 28. Out-of-box or customized?
- 29. What is infrastructure status?
- 31. Content Relevant, timely and credible content is a critical success factor for any social media platform. External Influences User Input Community Interests Personality User Comments Passion Topical Issues Authenticity
- 32. Resources Do you have resources – funds, staff – dedicated to social media? Do you have (or have access to) relevant skills, expertise? Are you committed for a pilot or long-term? What is your funding model? Social Media Costs
- 33. Team Requirements A social media strategy requires a dedicated cross-functional team to design, develop and manage the program. Social Media Strategy
- 34. Rules of Engagement A social media program requires clear, simple rules of engagement for users, contributors and editors.
- 35. Process A social media program requires a streamlined, dedicated governance process to direct execution. Social Media Strategy Blogger Training
- 36. Branding What is the positioning of your social media platform(s)? What are key themes? What is the look and feel? Does your platform brand fit the content? The community? How does your branding fit with related corporate platforms or identities?
- 38. Will you pull traffic to site…or push content to users?
- 39. What are your big draws – content, people, user experience, service?
- 40. What tone and tools are appropriate for your community?
- 42. Realistic Expectations Social Media is not just technology – it’s a strategic and cultural mindset… so it may take time to get traction Forget about concept of “controlling” information or conversation – the best you can do is contribute It usually takes time to get attention and build an audience Popular networks have easy entry, but are crowded There will be negative comments and a few who strain the boundaries…but typically the community will self-regulate Social media requires sustained commitment and dedicated resources You will make mistakes…and learn along the way Valuable content wins out in the end