AstroLabs is a tech hub in Dubai that offers training courses and supports startups. It aims to increase community growth and engagement through improved brand communications. Currently, AstroLabs analyzes its owned and shared media to develop a strategic plan. This includes increasing social media presence, using data analytics, facilitating community storytelling, and creating interactive applications to engage users. The goal is for AstroLabs to become a lifestyle brand with walking, talking ambassadors through co-creation and social engagement on its platforms.