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How would you deal with a social media crisis? — test your team with The Social Simulator Service overview
The product in a nutshell Hands-on, simulated experience of using social media tools and techniques to deal with a crisis scenario. The Social Simulator is a  hands-on, secure and private environment  to practice using the language, tools and norms of the social web for social media PR and crisis response. It combines a  realistic   scenario  with a pioneering  software platform  incorporating blogs, social network status updates and forums. It’s designed for groups of up to 20 at a time, and can take place on-site or potentially as a virtual exercise for decentralised teams. It’s  modular , so we can develop an exercise that feels realistic and tests the digital communications skills your team needs to have in a crisis.
 
Social media in a crisis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning goals can include: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participants log in to an easy-to-use dashboard to access all channels
Publish news releases in a simulated corporate website, simulating holding statements or turning traditional press notices into social media news releases written for the web
Manage a simulated corporate Facebook age, posting updates and responding to comments
… and deal with hostile spoofs and counter- campaigns, choosing how and where to respond
Decide how to respond to simulated mainstream media coverage
Use a fully-featured Twitter simulation, including hashtags, replies, RTs and messages
Whilst facilitators and role-players can deploy tweets, blog posts and messages in bulk from a unified control panel, making the exercise feel realistic and responsive Realtime analysis of how Twitter is being used by participants:
About Helpful Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social simulator overview 2012

  • 1. How would you deal with a social media crisis? — test your team with The Social Simulator Service overview
  • 2. The product in a nutshell Hands-on, simulated experience of using social media tools and techniques to deal with a crisis scenario. The Social Simulator is a hands-on, secure and private environment to practice using the language, tools and norms of the social web for social media PR and crisis response. It combines a realistic scenario with a pioneering software platform incorporating blogs, social network status updates and forums. It’s designed for groups of up to 20 at a time, and can take place on-site or potentially as a virtual exercise for decentralised teams. It’s modular , so we can develop an exercise that feels realistic and tests the digital communications skills your team needs to have in a crisis.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7. Participants log in to an easy-to-use dashboard to access all channels
  • 8. Publish news releases in a simulated corporate website, simulating holding statements or turning traditional press notices into social media news releases written for the web
  • 9. Manage a simulated corporate Facebook age, posting updates and responding to comments
  • 10. … and deal with hostile spoofs and counter- campaigns, choosing how and where to respond
  • 11. Decide how to respond to simulated mainstream media coverage
  • 12. Use a fully-featured Twitter simulation, including hashtags, replies, RTs and messages
  • 13. Whilst facilitators and role-players can deploy tweets, blog posts and messages in bulk from a unified control panel, making the exercise feel realistic and responsive Realtime analysis of how Twitter is being used by participants:
  • 14.