Presentation of "A Strategic Approach To Understanding and Managing the Opportunities and Complexities of Social Media." The focus is to use knowledge, data, and strategy to increase the ROI on Social Media.
This is the first part of a series of presentations on marketing strategy and deals with improving marketing ROI.
It's full of colorful slides to make points simply and clearly.
This 70-slide PowerPoint presentation will:
1. Give you a comfort level with Social Media and its place in your marketing program.
2. Introduce a systematic approach to marketing that will ensure your plans are effective and efficient.
3. Provide 3 worksheets to help you improve ROI.
4. Show you the full business upside when the Bottom Line process is used.
For more, please
Make marketing more productive by leveraging financial disciplines and strengths. Learn how in this 4-Step approach, with a case study to prove its effectiveness.
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
The report highlights interesting trends in terms of not only how compensation and benefits structures have evolved in India over last few decades but also how these vary from Industry to Industry ; how new age industry sectors differ from tradition industry sectors and what employees actually value. The Age of Plain old salary increments is over and a radical compensation mix – comprising between 60% and 40% fixed-to-variable and between 38% and 85% intangible-to-tangible – is ushering in the Total Rewards era in India. As a critical component of Total Rewards, Flexi-benefits are fast gaining currency thanks to personalization, higher perceived value and better tax benefits. Sectors employing a bigger pool of mid-level professionals have a rationalized compensation and rewards structure, and hierarchical profiling shows up a sharp increase in variable pay higher up the hierarchy. While organizations are taking active measures to retain critical talent substantial mismatch between employee and employer expectations at both the talent acquisition and retention phases diminishes the economic value to both. Employers have an “attraction disconnects”, and “retention disconnect”; Employee carries liberal benefits expectations throughout the lifecycle and has substantially low satisfaction levels on compensation and benefits.
This is the first part of a series of presentations on marketing strategy and deals with improving marketing ROI.
It's full of colorful slides to make points simply and clearly.
This 70-slide PowerPoint presentation will:
1. Give you a comfort level with Social Media and its place in your marketing program.
2. Introduce a systematic approach to marketing that will ensure your plans are effective and efficient.
3. Provide 3 worksheets to help you improve ROI.
4. Show you the full business upside when the Bottom Line process is used.
For more, please
Make marketing more productive by leveraging financial disciplines and strengths. Learn how in this 4-Step approach, with a case study to prove its effectiveness.
We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
The report highlights interesting trends in terms of not only how compensation and benefits structures have evolved in India over last few decades but also how these vary from Industry to Industry ; how new age industry sectors differ from tradition industry sectors and what employees actually value. The Age of Plain old salary increments is over and a radical compensation mix – comprising between 60% and 40% fixed-to-variable and between 38% and 85% intangible-to-tangible – is ushering in the Total Rewards era in India. As a critical component of Total Rewards, Flexi-benefits are fast gaining currency thanks to personalization, higher perceived value and better tax benefits. Sectors employing a bigger pool of mid-level professionals have a rationalized compensation and rewards structure, and hierarchical profiling shows up a sharp increase in variable pay higher up the hierarchy. While organizations are taking active measures to retain critical talent substantial mismatch between employee and employer expectations at both the talent acquisition and retention phases diminishes the economic value to both. Employers have an “attraction disconnects”, and “retention disconnect”; Employee carries liberal benefits expectations throughout the lifecycle and has substantially low satisfaction levels on compensation and benefits.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
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Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
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Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
Social media and content marketing are now vital parts of any successfully integrated marketing strategy. These two essential tools are at the nexus of many marketing plans, because they influence search, impact branding, and help drive traffic to your website.
Start off 2016 right: Rethink content marketing for your business. Join Jon Lombardo, LinkedIn’s Content Marketing Lead, for a webinar in which he explores how you can create a successful content marketing strategy for your company on LinkedIn.
In this webinar, Mastering Content Marketing on LinkedIn, Lombardo will:
- Relate real world examples of brands that are doing it right.
- Show you how to select content that resonates with your target audience.
- Demonstrate how to create a compelling editorial calendar.
- Finally, give advice on how to measure success.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat to some of the folks that have inspired me.
I hope their words inspire you, too.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
Here are the updated/revised slides from the AMC Institute's Social Media Workshop ... presented in San Antonio, February 10, 2010. It includes resources and links.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
Social media and content marketing are now vital parts of any successfully integrated marketing strategy. These two essential tools are at the nexus of many marketing plans, because they influence search, impact branding, and help drive traffic to your website.
Start off 2016 right: Rethink content marketing for your business. Join Jon Lombardo, LinkedIn’s Content Marketing Lead, for a webinar in which he explores how you can create a successful content marketing strategy for your company on LinkedIn.
In this webinar, Mastering Content Marketing on LinkedIn, Lombardo will:
- Relate real world examples of brands that are doing it right.
- Show you how to select content that resonates with your target audience.
- Demonstrate how to create a compelling editorial calendar.
- Finally, give advice on how to measure success.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
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- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
At the beginning of every section of "Email Marketing Rules," I lead off with a quote that’s profoundly relevant or poignant. Beyond pointing readers to other resources, it is my way of tipping my hat to some of the folks that have inspired me.
I hope their words inspire you, too.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
Here are the updated/revised slides from the AMC Institute's Social Media Workshop ... presented in San Antonio, February 10, 2010. It includes resources and links.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick…
Building a Social Media Marketing Plan Step-by-Step Guide.pdfSMM Panel
Craft a winning social media marketing plan with our step-by-step guide! Maximize your online presence and engagement. Get started now!
Social media marketing has become an indispensable part of the modern business landscape. With billions of people using social media platforms worldwide, it offers a golden opportunity to connect with your target audience, boost brand awareness, and drive business growth. However, to make the most of social media marketing, you need a well-thought-out plan. In this comprehensive guide, we'll take you through the step-by-step process of building an effective social media marketing plan that can help you achieve your business objectives.
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We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
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1. Creative Logic Marketing Services Social Media A Strategic Approach To Understanding and Managing the Opportunities and Complexities of Social Media An Exclusive Presentation to Vistage Members
8. Social Media Strategic Investing Control Map Investment Key: Area = Opportunity Add creating and thought leadership Add consistent activity and participation ROI Add blogging, casual activity & listening Multiple objects 1 Object e.g. Facebook Time
14. Self-policing/rules of conduct“Stop Talking About Yourself, Start Talking as Yourself” - Dan Zarrella “If you nothing interesting to say now, you will have nothing interesting to say in social media.” “Marketing suicide” is 100,000 Facebook fans that you ignore.
15. Background: Characteristics Characteristics of Social Media – cont’d Trust Agent – Chris Brogan One person who humanizes the business and becomes the go-to-person for doing business. It’s not about “me” it’s about “you”. Share 12 times more than you create. Key Takeaway: It’ not about “me.”
16. Background: Social Media Examples of Social Media Key Takeaway: Social Media consists of many options.
17. Background: Social Objects Examples of Social Objects Pictures in Flickr Videos on YouTube Events in Upcoming Updates in Facebook Votes in Digg Check-in in FourSquare Docs in Scribed Reviews in Yelp Subject matter in Ning Presentationson SlideShare Posts or comments shared as thoughts Key Takeaway: Social Media consists of many different objects.
18. Background: Social Objects Examples from Vistage Blog Posts Blog this on Blogger Subscribe to the comments for this post Share this on Facebook Share this on FriendFeed Post on Google Buzz Stumble upon something good? Share it on StumbleUpon Share this on Technorati Tweet This! Share this on del.icio.us Digg this! Post this on Diigo Add this to Mister Wong Share this on Mixx Share this on Reddit and more
19. Example: Social Media Actions Social Media At An Inbound Marketing Agency 1. 4-5 blog posts per week, minimum, SEO optimized 2. Lots of useful, bite-size downloads and a few big ones (lots of leads) 3. 1-2 webinars every month 4. Twitter by the whole company, pretty much 24/7 for some, SEO optimized 5.Facebookpersonality page (insider view of who we are) 6. LinkedIn Group (Cleveland Inbound Marketing Group) 7. Lots of interaction on LinkedIn 8. Lots of interaction on Quora (by me mostly) 9. 1-2 press releases per month, SEO optimized 10. E-mail marketing in support of content, webinars 11. Microsites for additional SEO support 12. Social media monitoring and quick response 13. Blog feeds, readers, comments and tweets 14. Salesforce automation 15. In the mix but not currently - PPC and backlink campaigns Key Takeaway: Social Media depends on activity
20. Social Media Management Importance of digital skills Who should manage? Social Media policy Monitoring activity Key Takeaway: There are 4 core elements to Social Media management
21. Elements of Social Media Management Digital Skills Marketing or PR background Social networking Blogging and copywriting Microblogging Search Engine Marketing (organic or paid) Web content management Analytics Key Takeaway: You may need to acquire digital skills.
22. Elements of Social Media Management Management Options IT Marketing PR HR SM Team Key Takeaway: social media must be managed by someone.
23. Elements of Social Media Management Policy options Formal Informal Restrictive Non-restrictive Levels of approval Purpose Be responsible Be authentic Use good judgment Create re-markable content Key Takeaway: Policy WILL exist-the question is whether it is by default.
24. Elements of Social Media Management Monitoring options Active Passive Informal Formal Key Takeaway: Social Media must be managed.
29. Business Strategy Blue Ocean Strategy Make Competition Irrelevant Current Favorable Conditions Period of adjustment / opportunity to change the game New tools of competition New economics of influence (smarter thinking/less media) Key Takeaway: Now is the time to think about making competition irrelevant.
32. Marketing Strategy Inbound vs. Outbound Outbound Old Push Interruptive Print TV Direct Mail Email Inbound New Pull Attracting Getting Found Content Social Media SEO Key Takeaway: Recognize the momentum shift.
34. Foundation of Social Media Key Takeaway: Social Media is part of a multi-faceted program. It works best as part of the whole.
35. Social Media Marketing Services Social Media Marketing Services Include: Social networking account creation, maintenance and promotion (via Facebook, Twitter, LinkedIn, etc.) Video and image optimization Online reputation management Brand monitoring and analysis Creation and posting on branded blogs Content syndication and press releases Custom Facebook applications Niche marketing (forums, blogs, social networks, etc.) Localized marketing (directories, review sites, etc.) Wikipedia page creation and marketing Content creation and promotion (Digg, Reddit, StumbleUpon, etc.) Custom widget creation Media buys (Facebook, LinkedIn, YouTube, blog ads, etc.) Incorporating on-page social media elements to various websites Key Takeaway: Social Media has many service options.
36. Social Media Is About People People Trump Technology Power of Social Media > counting fans Power = people connecting with people Technology is the enabler Tell your unique story Engage Empathize Be Authentic Source: McKinsey Quarterly Article Key Takeaway: Discover and tell your story
38. How to Manage Facebook Facebook Options Fan vs. Business Page Group Content Photos Tabs Promotions Monitoring & Response Recommended Daily posts Novelty-Scarcity-Timely “Help you audience to look cool” Key Takeaway: Each Social Medium has its own requirements.
39. Strategic ROI Leverage Social Media Leverage Key Takeaway: Gain Social Media leverage by starting with business strategy.
42. Finding Social Competitive Advantage Key Takeaway: Gaining competitive advantage is a management decision.
43. Social Media Audit Includes: Full understanding of Social Media Costs and benefits Strategic alignment Culture fit Top-down support Commitment
44. Social Media Strategic Investing Control Map Investment Key: Area = Opportunity Add creating and thought leadership Add consistent activity and participation ROI Add blogging, casual activity & listening Multiple objects 1 Object e.g. Facebook Time
45. Social Media As A CAPEX Bottom Line Replacement or Addition? Alternatives Operations Culture Demonstration Research Useful Life Repair and Maintenance Utility Key Takeaway: Use familiar models to understand Social Media.
46. Getting Started Conduct your Social Media audit Select your trajectory on the social media strategy control map Decide how to manage social media Implement the Social Media MDR* *Minimum Daily Requirement Key Takeaway: There are many ways to improve Social Media ROI.
47. Getting Started - MDR Social Media MDR Twitter “Twilerts” Google Alerts Klout Alexa Grade Your Blog Grade Your Website View Facebook Pages Track Influencers Key Takeaway: Gain awareness with these no-risk tools.
48. Summary Strategy Persona Inbound Marketing Marketing Social Media Media Objects Actions Mgmt Page group content photos tabs promotions monitor respond post daily novelty scarcity Tactics/ Facebook
52. The Ultimate Business Strategy QuestionPersona Inbound Marketing Marketing Social Media Media Objects Actions Mgmt Page group content photos tabs promotions monitor respond post daily novelty scarcity Tactics/ Facebook
53. Summary Strategy Persona Inbound Marketing Marketing Social Media Media Objects Actions Mgmt Page group content photos tabs promotions monitor respond post daily novelty scarcity Tactics/ Facebook
Editor's Notes
The Social Media tactics you see are supported by unseen strategy. We’re review both.
1. Framework to understand and manage the opportunities and complexities of social media.2. Comprehensive background on social media to ensure we are all on the same page.3. Suggest a strategy to maximize your ROI on social media.4. Provide tools to help you accomplish that.
It’s important to consider the ROI of social media and ROI is more than just dollars.
Source: Brian Solis.
”You might well ask if this is possible with a few hours a week or even one person assigned to these duties. It's not. The whole team pitches in, and it's our top priority. “Kuno Creative
*Social Media Level 2: Creating a Social Media Culture by Hallie Janssen, VP, Anvil Media, Inc
*Social Media Level 2: Creating a Social Media Culture by Hallie Janssen, VP, Anvil Media, Inc
*Social Media Level 2: Creating a Social Media Culture by Hallie Janssen, VP, Anvil Media, Inc
*Social Media Level 2: Creating a Social Media Culture by Hallie Janssen, VP, Anvil Media, Inc
*Social Media Level 2: Creating a Social Media Culture by Hallie Janssen, VP, Anvil Media, Inc
Use strategy to reduce complexity.
Greatly reduce complexity and improve ROI/business results by beginning with business strategy, then marketing.
Authors Chan Kim and Renee Mauborgne. “Create uncontested market space and make the competition irrelevant rather than battle rivals head-on in bloody “red oceans.”
Google: Instead of trying to imprison visitors, Google chose to re-direct them to their most relevant destination. Harvard Business Press, sold 2 million copies.
Introduce two important ideas: inbound marketing and persona.
SMO = social media objects
Prime Visibility
Story to include “Who am I, how did I get started?”, Vision, the personal stories incubating in the organization.