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Building Your Audience with Social
Media Management Tools
Ian Cleary
www.razorsocial.com
Takeaways for to-day
• Discover at least 1 tool you can start using today
• Learn some simple tips that you can
implement immediately to grow traffic or
increase conversions
• Hopefully have had a few giggles
along the way
SUCCESS
Monitor
Results
Convert
Visitors
Create &
Optimize
Content
So let’s take a trip…
Create &
Optimize
Content
Be Organized & Consistent
Editorial Calendar for Your Blog
• Plan out general topics
• Outline your post ideas
• Schedule the posts in the calendar
• Implement a review process
Plan your Ideas
Organize your thoughts
and brainstorm ideas
Think about general
topics as well as specific
post ideas
www.betaout.com
Assign out to your Team
Build your Calendar
Be Efficient
• Organize your followers
• Automate what makes sense
• Schedule out posts / tweets so you can spend
time doing more important tasks
Social Media
Management
• Twitter, LinkedIn,
Google +
• Scheduling
• Filtering
www.hootsuite.com
Filtered Columns
Create streams for
specific keywords
..or for groups of key
connections
Automate Variations of Tweets
• Create multiple variations for your blog post
• Create schedule for sharing
www.socialoomph.com
Schedule Posts
Targeted Posts…
www.postplanner.com
Find Trusted Content
Find Trending Content
Monitor What’s Working
Be Targeted with your content
Optimization Process
1. Check popularity of keywords
2. Check Google listing - who’s on top
3. Write content
4. Optimize content
RESULT = Appear higher in search results
Check Popularity of Keywords
https://adwords.google.com/o/KeywordTool
Who’s on Top?
OpenSite Explorer (or Moz toolbar)
• Check Open Site
Explorer
www.opensiteexplorer.org
How we beat them?
Optimizing your content
• Title
• Description
• Page Name
• Heading
• Content
SEO Plugin for WordPress
www.yoast.com/wordpress/seo/
Transcribe Video and Podcasts!
Next stop on the tour…
Convince
them to
convert
Generating Conversions
Conversion: Any action undertaken by a user on your site
that you deem to be valuable
• Email subscribers
• Ad clickers
• Buyers – products / services
Email Subscribers
The more focused the better
Email Subscribers
Email Subscribers
Popups / Banners
Email Subscribers
Tips for Increasing
• Social Proof
• Location and number of subscription boxes
• Incentives to subscribe
• Colors and Words
• Be Pushy!
Display Banner at Top (can also do a popup)
www.lead-converter.com
Track the clicks and conversions
More Clicks on Ads.. Heat Map
www.crazyegg.com
Product Sales
• Sell eBooks, Guides, Services
• End to end sale directly on your site
• Lead Converter to attract them with an offer
• Sell through your email subscribers
Next stop on the tour…
Monitor
Results
Monitor
Know what is working
• Analyze what is getting traffic and optimize
• What traffic sources are converting?
• Who is referring you traffic?
• What is your bounce rate and how to improve it
Optimize existing posts
Check Google Analytics
to see what keywords
are the most popular
www.google.com/analytics
Who is sending you traffic?
What traffic source is converting the best?
What is my bounce rate?
• Arrive and Leave
• Desktop v Mobile
• Give them options
– Links to other content
– Email subscription
– Related posts
Facebook Likealyzer
www.likealyzer.com
TweetReach for Twitter
www.tweetreach.com
Key Actions!
• Follow the process for optimizing your content
• Use relevant tools
• Be as organized as possible!
Social Media Tools Guide..
Download a free copy..
www.razorsocial.com/tbex

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Social Media Presentation Tools at TBEX in Toronto

Editor's Notes

  1. May not discover gold at end of rainbow but we’ll discover a tool or two..
  2. Social media is broad so this is what we are going to focus on. Tools related to Social Media, converting visitors that come from social media and tools to monitor results.
  3. Mention influencers
  4. http://www.facebook.com/StandardChartered?filter=2
  5. Choose content to share from trusted Blogs, Facebook Pages, Twitter, etc
  6. Search for trending content based on certain keywords
  7. http://www.baldhiker.com
  8. http://www.baldhiker.com
  9. http://fathomaway.com/postcards/quirk/best-travel-blogs-and-websites/