Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
7 killer ways to increase your web traffic get yoursiterankGetYourSiteRank.com
Most people worry when they do not see any rise in web traffic. There could be reasons for that – lack of fresh content, backlinking methods, search engine rankings
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
7 killer ways to increase your web traffic get yoursiterankGetYourSiteRank.com
Most people worry when they do not see any rise in web traffic. There could be reasons for that – lack of fresh content, backlinking methods, search engine rankings
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
Some consider Reddit a scary social site for marketers, but it doesn't have to be. Now is the time to face your fears. Reddit is the catalyst for nearly everything that goes viral, so why don't more marketers take advantage? Set your fears aside and learn how Reddit works for marketers. You'll hear an insider's tips and recent case studies revealing how you can grow your success via Reddit ad campaigns.
https://www.pixelroaddesigns.com
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Creating Balanced Content: 6 Phases of Data-Driven Storytellingsemrush_webinars
In order for your content to perform, it needs to blend stories with data; you need to pull in outside research while bringing your own value to the table; you need to entertain and inform.
Join Cyrus Molavi, Product Manager at Flow and contributor to The Modern Team as he outlines the steps he took to create a successful, balanced article that was read, shared, discussed, and continues to bring in visitors.
topic evaluation techniques that blend data and strategy
the missing piece of the research and writing stage
tracking lagging indicators of content performance
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
Ivey O'Neal, a content marketing and link-building strategist at Red Ventures, goes over how to build content strategies for brands. She goes over the benefits of content marketing, different types of shareable content, what your content needs to stand out, and how best to share your content.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Understanding and Optimizing the Lead Generation ProcessZion Kim
This presentation goes through the mechanics of the lead generation process and some tips and tricks you can use to optimize the different parts.
By the end of the presentation you will understand the framework of the lead generation process and some best practices for each part.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.
In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.
1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors
The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors?
We'll cover...
Which articles and topics get the best results in which ways
How to measure the relative value of various traffic sources
How to use Analytics to see the performance of each sales pages
Check the performance of your navigation, links and calls to action
Search & Social Content Working Together & Separately MelissaFach
Pubcon Austin Presentation 2016 - creating content for search and social and how they work together and separately. Info on social markup - Facebook and Twitter
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Creating Balanced Content: 6 Phases of Data-Driven Storytellingsemrush_webinars
In order for your content to perform, it needs to blend stories with data; you need to pull in outside research while bringing your own value to the table; you need to entertain and inform.
Join Cyrus Molavi, Product Manager at Flow and contributor to The Modern Team as he outlines the steps he took to create a successful, balanced article that was read, shared, discussed, and continues to bring in visitors.
topic evaluation techniques that blend data and strategy
the missing piece of the research and writing stage
tracking lagging indicators of content performance
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
Everyone has an opinion about their website, but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is its inability to:
• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them
This presentation provides direction on important metrics you need to consider before you agree to change anything on your website.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
The How and Why of Content Marketing MetricsVolacci
Content marketing is all the buzz in the digital marketing sphere and understanding the impact of the content produced for your site is critical. This slideshow covers key metrics to consider when analyzing your content marketing data.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
"The 6 Magic Metrics of Content Marketing"
Jon will explain the 6 primary metrics for measuring Content Marketing success.
Similar to Social Media Presentation Tools at TBEX in Toronto (20)
Build email subscribers from social mediarazorsocial
Social media is a great way of driving relevant traffic to your website but most people may not be ready to buy...so building email subscribers is a good starting point...
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
OptinMonster - The Perfect tool for Building Email Subscribersrazorsocial
OptinMonster is an amazing tool for building email subscribers on your website. It's a plugin you install the captures the attention of your website visitor and encourages them to subscribe. Take a look!
How to get your blog post shared 1,000 timesrazorsocial
Are you looking for ways and techniques to get your blog post shared out on social media at least 1,000 times?
We have done this many times and we are sharing our techniques in this infographic.
It contains a lot of social media tools and tips that will help
Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.
This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
Hootsuite is a very effective social media management tool. Learn how to use hootsuite more effectively with very practical tips that will help with your social media marketing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
2. Takeaways for to-day
• Discover at least 1 tool you can start using today
• Learn some simple tips that you can
implement immediately to grow traffic or
increase conversions
• Hopefully have had a few giggles
along the way
5. Be Organized & Consistent
Editorial Calendar for Your Blog
• Plan out general topics
• Outline your post ideas
• Schedule the posts in the calendar
• Implement a review process
6. Plan your Ideas
Organize your thoughts
and brainstorm ideas
Think about general
topics as well as specific
post ideas
www.betaout.com
18. Optimization Process
1. Check popularity of keywords
2. Check Google listing - who’s on top
3. Write content
4. Optimize content
RESULT = Appear higher in search results
27. Generating Conversions
Conversion: Any action undertaken by a user on your site
that you deem to be valuable
• Email subscribers
• Ad clickers
• Buyers – products / services
31. Email Subscribers
Tips for Increasing
• Social Proof
• Location and number of subscription boxes
• Incentives to subscribe
• Colors and Words
• Be Pushy!
35. Product Sales
• Sell eBooks, Guides, Services
• End to end sale directly on your site
• Lead Converter to attract them with an offer
• Sell through your email subscribers
37. Monitor
Know what is working
• Analyze what is getting traffic and optimize
• What traffic sources are converting?
• Who is referring you traffic?
• What is your bounce rate and how to improve it
44. Key Actions!
• Follow the process for optimizing your content
• Use relevant tools
• Be as organized as possible!
45. Social Media Tools Guide..
Download a free copy..
www.razorsocial.com/tbex
Editor's Notes
May not discover gold at end of rainbow but we’ll discover a tool or two..
Social media is broad so this is what we are going to focus on. Tools related to Social Media, converting visitors that come from social media and tools to monitor results.