Social media is a great way of driving relevant traffic to your website but most people may not be ready to buy...so building email subscribers is a good starting point...

2. Email is still the highest converting
online marketing channel.*
*According to research by eConsultancy
Long Live Email Marketing!

3. Posts to social media
are like drive-by billboards.
Less than 5% of your audience
will see your posts.
What about social media?

4. But with emails…
Email messages will be read by
about 20% of your subscribers
according to the average open
rate.
That’s quadruple the

5. Market something of value to entice them to visit your
website and sign up!
How can social media
build email subscribers?

6. It is too early to sell,
But you can begin building a
relationship through email to
eventually offer relevant
services/products.

7. Here are 4 TACTICS
to use social media to
build email subscribers.

8. Pin a post to the top of your feed
on Twitter and Facebook
that directs to your landing page
or opt-in on your website.
1. Pin an Important Post

9. For example,
Mike from SocialQuant
has the following pinned to
the top of his Twitter profile.
It has hundreds of retweets,
5,000+ clicks and 2,000 new
email subscribers!

10. More than just a picture,
Facebook and Twitter profile
banners are a great place to
promote opt-ins.
2. Maximize Banner Space

11. This is Kim Garst’s Facebook page,
which promotes an opt-in and has a ‘Shop Now’
button leading to her landing page.
This builds email subscribers while you
build fans, and vice versa.

12. Schedule posts of evergreen
content from you and others to
share regularly.
3. Share More Content
(that isn’t all yours)

13. This is a snapshot of
RazorSocial’s content scheduling
calendar in MeetEdgar.com.
Notice how we post more
evergreen posts (posts that don’t
run out of date) and other
people’s content than we do our
own, and at all hours of every
day.

14. Due to low reach of an average
post, ads are becoming necessary.
4. Create Ads on Social Channels

15. Social media ads are a great way to
retarget visitors back to your
website if they previously visited
but did not subscribe.
You can also target your current
Facebook fans, who already know
your business.
Use Warm Leads

16. Email marketing is still alive and kicking
and is an important channel to
effective online marketing.
In Summary,

17. Full article available at
razorsocial.com/build-email-subscribers-social-media
Image courtesy of Shutterstock.