The “80/20 Rule” tells us that 80% of results come from 20% of the efforts. In marketing is feels more like 90/10. But what’s getting the results? Which content is in the top 10 percent? Which pages? Which sources of visitors? We'll cover... Which articles and topics get the best results in which ways How to measure the relative value of various traffic sources How to use Analytics to see the performance of each sales pages Check the performance of your navigation, links and calls to action