Social media marketing refers to gaining attention and traffic through social media sites. It is a simple and low-cost way to increase sales and bring traffic to a website. The goals of social media marketing are to raise brand awareness, increase website traffic and conversion rates, and build customer loyalty. Popular social networks for marketing include Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and Instagram.

2. Social Media Marketing-Introduction
 Social media marketing refers to the process of gaining traffic
or attention through social media sites.
 social media marketing used as a branding tool and can
increase conversion,sales tracking,page views and add
exposure.
 It is simple and low cost way if increasing sale and to bring
traffic to the website.

3. Social Media Marketing-why Social Media?
 We choose Social Media Marketing for following benefits. They are as
follows:
 Increased Brand Recognition.
 Improved brand loyalty.
 More Opportunities to Convert.
 Higher conversion rates.
 Higher Brand Authority.
 Increased Inbound Traffic.
 Decreased Marketing Costs.
 Better Search Engine Rankings.
 Richer Customer Experiences.
 Improved Customer Insights.

4. Social Media Marketing-Its Goal
Conversion Rates
Raise Awareness
of Your Brand
Website Visitor
Loyalty
Website Traffic
GOAL

5. Social Media Vs Traditional Media
Social Media Traditional Media
Reach out to maximum
people
Reach out to limited
audience
Targeted or client specific
marketing
Global marketing
Versatile
(can make changes in the
advertisings)
Non-versatile
(cannot be altered once
published)
Immediate communication Delayed communication

6. Traditional Media Vs Social Media
Social MediaTraditional Media

7. Social Media Marketing-Social Media Networks
 By using the following famous Social networking sites we can increase the
site traffic and to get potential customers.
Social
Media
Networks

8. Social Media Marketing- Facebook Marketing

9. Social Media Marketing- Facebook Overview
Steps for Facebook Marketing
Measure performance (Organic and paid)
Advertise
Optimize for search
Utilize your network and other media
Leverage news feeds
Share engaging contents
Create a profile

10. Using Facebook for Marketing (Promotion and Advertising)
Promote contents
Build brand awareness and gain authority
Tar get an reach specific demographics
Target interest groups
B2B Targeting and reaching companies
Enjoy the benefit of word of mouth virtually
React to customer feedback and set good examples for other customers

11. Social Media Marketing-Twitter Marketing

12. Social Media Marketing-Twitter Overview
Twitter profile creation :
@user
name
• It should be 15 characters or less.
Profile
Photo
• 400x400 pixels.
Bio
• You have 160 characters to tell your story.
URL
• Make it really easy for potential customers to find your
website by including a trackable link.
Header
Image
• 1500x500 pixels.

13. Social Media Marketing-Twitter Overview
#Hashtags and its uses:
 The hashtag is used to draw attention, to organize, and to promote.
 Hashtags got their start in Twitter as a way of making it easier for people to find,
follow, and contribute to a conversation.
#Hashtags simple rules:
 No spaces
 No punctuation
 No special characters

14. Social Media Marketing-Google+ Marketing

15. Social Media Marketing- Google+ Overview
 Google+ Marketing:
Create G+ Profile
Manage Groups
Create G+ Page
Enable Authorship on
Site
Become Member in G+
Groups

16. Social Media Marketing-LinkedIn Marketing

17. Social Media Marketing-LinkedIn Marketing
 LinkedIn Marketing:
Strategy Planning
Create a Company Page
Improve Connections
Improve Recommendations

18. Social Media Marketing- Youtube Marketing

19. Social Media Marketing- Youtube Marketing
 Video Marketing using YouTube.
Millions of subscriptions happen each day.
Millions of videos are favorited every day.
2 billion views per day.
Average YouTube user spends 900 seconds per day.
72 hours of video are uploaded to YouTube every minute.
Over 4 billion hours of video are watched each month on
YouTube.

20. Social Media Marketing- Other Social Media Networks

21. Social Media Marketing- Other Social Media Networks
 Picture Based Marketing:
• We can promote our business by using Actual product
images,Info Graphics,Creative Graphics.
• Creative Graphics are Pinterest,Instagram,Flickr etc..

22. Social Media Marketing- Other Social Media Networks
 Document Sharing Websites:
• Websites are ISSUE,SlideShare,Scribd etc..
• In this network,we need to create accounts and regularly
share PDF’s and documents to rank in search results.