Social media optimization (SMO) is the process of using social media channels to attract visitors and increase the visibility of a website or a brand. It is an important aspect of digital marketing that can help businesses reach a wider audience, generate leads, and drive website traffic. Table of content: 1. Key Elements of SMO. 2. Goals and objectives of Social media Optimization. 3. Advantages of Social Media Optimization (SMO) 4. Best practices and tips 5. Conclusion